Epos Now vs SumUp:Which is more popular?
In September 2026, Epos Now had more branded searches than SumUp among EPOS systems in the United Kingdom. Epos Now had about 14,800 branded searches, while SumUp had 1,600. Epos Now made up 31.1% of all EPOS system searches we track, and SumUp accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about EPOS systems, Epos Now appeared in all five answers and SumUp in three. Epos Now was mentioned before SumUp in four out of five answers.
Who do people search for more?
Epos Now, about 9 searches for every 1 for SumUp
Who does AI mention more?
Epos Now, mentioned in every answer we collected
Who does AI recommend more?
Epos Now, named ahead of SumUp in 4 of 5 answers
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Top EPOS systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Epos Now appeared in all five answers. SumUp was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Epos Now was listed before SumUp in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Epos Now5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lightspeed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SumUp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zettle1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tevalis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about EPOS systems
5 answers
Asked ChatGPT
“Which EPOS system should my small business use in the UK?”
Asked ChatGPT
“What are the best EPOS systems in the UK?”
Asked ChatGPT
“What's the best EPOS system in the UK for a small café?”
Searched Google, AI Overview
“epos system”
Searched Google, AI Overview
“pos system”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Epos Now or SumUp more popular in search?
This chart shows how often people search Google for Epos Now and SumUp by name. Each line represents a brand's share of searches for all six EPOS systems we track, month by month, from searches in United Kingdom.
Share of searches by month for Epos Now, SumUp. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zettle | Epos Now | Square | Tevalis | SumUp | Lightspeed |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 26% | 6.3% | 4.2% | 2.7% | 1.4% |
| Nov 2025 | 60.6% | 26.5% | 5.3% | 3.5% | 2.8% | 1.3% |
| Dec 2025 | 56.8% | 30.4% | 4.9% | 4% | 2.7% | 1.2% |
| Jan 2026 | 54.6% | 29.1% | 7.1% | 4.7% | 3.1% | 1.6% |
| Feb 2026 | 49.6% | 32.3% | 7.8% | 5.2% | 3.4% | 1.8% |
| Mar 2026 | 54.3% | 28.9% | 7% | 4.6% | 3% | 2.1% |
| Apr 2026 | 44.7% | 35.5% | 10.5% | 4.6% | 3% | 1.6% |
| May 2026 | 46.3% | 36.8% | 7.3% | 4.8% | 3.1% | 1.7% |
| Jun 2026 | 50.5% | 32.7% | 6.5% | 5.2% | 3.4% | 1.6% |
| Jul 2026 | 50.5% | 32.7% | 6.5% | 5.2% | 3.4% | 1.6% |
| Aug 2026 | 45.7% | 35.9% | 8.7% | 4.8% | 3.2% | 1.7% |
| Sep 2026 | 48.4% | 31.1% | 9.2% | 6.1% | 3.4% | 1.8% |
SumUp sells other things too, so only its searches that name this product count here, like “sumup pos”.
How has the Epos Now and SumUp comparison changed over the last 12 months?
3 findings
- Epos Now was ahead of SumUp in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Epos Now’s share of searches among EPOS systems in the United Kingdom moved from 26% to 31.1%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, SumUp’s share of searches among EPOS systems in the United Kingdom moved from 2.7% to 3.4%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for United Kingdom EPOS systems in September 2026?
2 changes
In September 2026, Epos Now lost share of searches among EPOS systems in the United Kingdom, from 35.9% to 31.1%.
Estimated monthly branded searches for SumUp in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Epos Now’s and SumUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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