Crisp brands in the United Kingdom:Which are most popular?
In September 2026, Pringles was the most searched crisp brand in the United Kingdom, accounting for 32.6% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Walkers and Tyrrells showed up in every answer. Walkers was recommended most often, coming first in two out of four responses.
PringlesShare of searches 32.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
DoritosShare of searches 17.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th
WalkersShare of searches 14.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st- Monster MunchShare of searches 11.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
- McCoy'sShare of searches 11.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top crisp brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Walkers and Tyrrells appeared every time. Walkers was recommended most often, coming first in two out of four answers. McCoy's was second, and Tyrrells was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Walkers1st
- McCoy's2nd
Tyrrells3rd- Monster Munch4th
- Kettle5th
- Pringles6th
Golden Wonder7th- Doritos8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Walkers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tyrrells4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- McCoy's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Monster Munch2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kettle2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Golden Wonder2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pringles1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Doritos1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about crisp brands
4 answers
Asked ChatGPT
“What's the best crisp brand in the UK?”
Asked ChatGPT
“What are the most popular crisp brands in the UK?”
Asked ChatGPT
“Which crisp brand in the UK makes the best salt and vinegar crisps?”
Searched Google, AI Overview
“crisps”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best crisps”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which crisp brands do people search for most?
This chart shows how often people search Google for each crisp brand by name. Each line represents a brand's share of searches for all eight crisp brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Pringles, Doritos, Walkers, Monster Munch, McCoy's, Tyrrells, Kettle, Golden Wonder. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pringles | Doritos | Walkers | Monster Munch | McCoy's | Tyrrells | Kettle | Golden Wonder |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 20.4% | 16.7% | 16.7% | 11.1% | 5.2% | 3.3% | 1.8% |
| Nov 2025 | 29.2% | 19.5% | 16% | 13% | 11.9% | 5% | 3.2% | 2.1% |
| Dec 2025 | 34.2% | 18.7% | 12.5% | 12.5% | 11.4% | 5.7% | 3% | 2% |
| Jan 2026 | 22.7% | 15.2% | 33.9% | 10.1% | 9.2% | 4.8% | 2.5% | 1.6% |
| Feb 2026 | 17% | 17% | 38% | 9.3% | 8.5% | 6.4% | 2.3% | 1.5% |
| Mar 2026 | 25.4% | 20.8% | 17% | 13.9% | 10.4% | 7.9% | 2.8% | 1.8% |
| Apr 2026 | 27.8% | 22.7% | 15.2% | 12.4% | 11.3% | 5.8% | 3% | 1.6% |
| May 2026 | 26.7% | 21.8% | 14.6% | 14.6% | 11.9% | 5.6% | 2.9% | 1.9% |
| Jun 2026 | 22.8% | 22.8% | 18.6% | 12.4% | 11.1% | 7.2% | 3% | 2% |
| Jul 2026 | 24.3% | 24.3% | 16.3% | 13.3% | 10.8% | 6.2% | 2.6% | 2.1% |
| Aug 2026 | 24.7% | 20.2% | 16.6% | 13.5% | 13.4% | 6.7% | 2.7% | 2.2% |
| Sep 2026 | 32.6% | 17.8% | 14.6% | 11.9% | 11.8% | 5.9% | 2.9% | 2.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.6% | 49.5K | +49.5% | +7.9 points | |
| 2, held 2nd | 17.8% | 27.1K | 0% | -2.4 points | |
| 3, held 3rd | 14.6% | 22.2K | 0% | -2 points | |
| 4, held 4th | 11.9% | 18.1K | 0% | -1.6 points | |
| 5, held 5th | 11.8% | 18K | 0% | -1.6 points | |
| 6, held 6th | 5.9% | 9K | 0% | -0.8 points | |
| 7, held 7th | 2.9% | 4.4K | +22.2% | +0.2 points | |
| 8, held 8th | 2.4% | 3.6K | +24.1% | +0.2 points |
1.
Pringles32.6%
Held 1st. 49.5K estimated branded searches, +49.5% vs prior month. Share +7.9 points.
2.
Doritos17.8%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -2.4 points.
3.
Walkers14.6%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -2 points.
11.9%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -1.6 points.
5.McCoy's
11.8%
Held 5th. 18K estimated branded searches, 0% vs prior month. Share -1.6 points.
6.
Tyrrells5.9%
Held 6th. 9K estimated branded searches, 0% vs prior month. Share -0.8 points.
7.Kettle
2.9%
Held 7th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
2.4%
Held 8th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.
Which brand is most popular in search among crisp brands in the United Kingdom?
8 brands
In September 2026, Pringles was the most searched among crisp brands in the United Kingdom, with an estimated 49.5K branded searches, 32.6% of all searches for the eight we track. Doritos is in 2nd place, 14.7 percentage points behind at 17.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Pringles | 24.9% → 32.6% | 34.2%Dec 2025 | 17%Feb 2026 | 1st |
| Doritos | 20.4% → 17.8% | 24.3%Jul 2026 | 15.2%Jan 2026 | 2nd |
| Walkers | 16.7% → 14.6% | 38%Feb 2026 | 12.5%Dec 2025 | 4th → 3rd |
| Monster Munch | 16.7% → 11.9% | 16.7%Oct 2025 | 9.3%Feb 2026 | 3rd → 4th |
| McCoy's | 11.1% → 11.8% | 13.4%Aug 2026 | 8.5%Feb 2026 | 5th |
| Tyrrells | 5.2% → 5.9% | 7.9%Mar 2026 | 4.8%Jan 2026 | 6th |
| Kettle | 3.3% → 2.9% | 3.3%Oct 2025 | 2.3%Feb 2026 | 7th |
| Golden Wonder | 1.8% → 2.4% | 2.4%Sep 2026 | 1.5%Feb 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Pringles’ share of searches among crisp brands in the United Kingdom increased from 24.9% to 32.6%.
- Across the 12 months ending September 2026, Doritos’ share of searches among crisp brands in the United Kingdom decreased from 20.4% to 17.8%.
- Across the 12 months ending September 2026, Walkers’ share of searches among crisp brands in the United Kingdom decreased from 16.7% to 14.6%.
- Across the 12 months ending September 2026, Monster Munch’s share of searches among crisp brands in the United Kingdom decreased from 16.7% to 11.9%.
- Across the 12 months ending September 2026, McCoy's’ share of searches among crisp brands in the United Kingdom increased from 11.1% to 11.8%.
- Across the 12 months ending September 2026, Tyrrells’ share of searches among crisp brands in the United Kingdom increased from 5.2% to 5.9%.
- Across the 12 months ending September 2026, Golden Wonder’s share of searches among crisp brands in the United Kingdom increased from 1.8% to 2.4%.
- Across the 12 months ending September 2026, Pringles’ share of searches among crisp brands in the United Kingdom peaked at 34.2% in December 2025 and was lowest at 17% in February 2026.
- Across the 12 months ending September 2026, Doritos’ share of searches among crisp brands in the United Kingdom peaked at 24.3% in July 2026 and was lowest at 15.2% in January 2026.
- Across the 12 months ending September 2026, Walkers’ share of searches among crisp brands in the United Kingdom peaked at 38% in February 2026 and was lowest at 12.5% in December 2025.
- Across the 12 months ending September 2026, Monster Munch’s share of searches among crisp brands in the United Kingdom peaked at 16.7% in October 2025 and was lowest at 9.3% in February 2026.
- Across the 12 months ending September 2026, McCoy's’ share of searches among crisp brands in the United Kingdom peaked at 13.4% in August 2026 and was lowest at 8.5% in February 2026.
- Across the 12 months ending September 2026, Tyrrells’ share of searches among crisp brands in the United Kingdom peaked at 7.9% in March 2026 and was lowest at 4.8% in January 2026.
- Across the 12 months ending September 2026, Kettle’s share of searches among crisp brands in the United Kingdom peaked at 3.3% in October 2025 and was lowest at 2.3% in February 2026.
- Across the 12 months ending September 2026, Walkers rose from 4th to 3rd among crisp brands in the United Kingdom.
- Across the 12 months ending September 2026, Monster Munch fell from 3rd to 4th among crisp brands in the United Kingdom.
- Across the 12 months ending September 2026, Kettle held steady: its share of searches among crisp brands in the United Kingdom moved less than 0.5 percentage points.
How did search popularity change for United Kingdom crisp brands in September 2026?
8 changes
In September 2026, Pringles gained share of searches among crisp brands in the United Kingdom, from 24.7% to 32.6%.
In September 2026, Doritos lost share of searches among crisp brands in the United Kingdom, from 20.2% to 17.8%.
In September 2026, Walkers lost share of searches among crisp brands in the United Kingdom, from 16.6% to 14.6%.
In September 2026, Monster Munch lost share of searches among crisp brands in the United Kingdom, from 13.5% to 11.9%.
In September 2026, McCoy's lost share of searches among crisp brands in the United Kingdom, from 13.4% to 11.8%.
In September 2026, Tyrrells lost share of searches among crisp brands in the United Kingdom, from 6.7% to 5.9%.
Estimated monthly branded searches for Golden Wonder in the United Kingdom rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Estimated monthly branded searches for Kettle in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted for crisp brands?
10 search terms
Each brand's share of searches among crisp brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Pringles
1 branded search term
- pringles
Doritos
1 branded search term
- doritos
Walkers
1 branded search term
- walkers crisps
Monster Munch
1 branded search term
- monster munch
McCoy's
2 branded search terms
- mccoys
- mccoys crisps
Tyrrells
2 branded search terms
- tyrrells
- tyrrells crisps
Kettle
1 branded search term
- kettle chips
Golden Wonder
1 branded search term
- golden wonder
Compare popularity between leading brands
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- Doritos vs Walkers: compare popularity
- Doritos vs Monster Munch: compare popularity
- Doritos vs McCoy's: compare popularity
- Walkers vs Monster Munch: compare popularity
- Walkers vs McCoy's: compare popularity
- Monster Munch vs McCoy's: compare popularity
- Compare any of these brands
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