Brandwave

How popular isDoritos?

In September 2026, people searched for Doritos by name about 27,100 times in the United Kingdom, an 18.1% decrease from the previous year. These searches made up 17.8% of all United Kingdom crisp brand searches, placing Doritos second out of eight brands. When we asked both ChatGPT and Google AI Overviews about crisp brands, Doritos appeared in one of the four answers and was the eighth most recommended of the eight.

Search and AI answers in September 2026

Doritos is the second most searched of 8 competitors and the eighth most recommended in AI answers.

  1. PringlesShare of searches 32.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  2. DoritosShare of searches 17.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th
  3. WalkersShare of searches 14.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. Monster MunchShare of searches 11.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. McCoy'sShare of searches 11.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top crisp brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Doritos was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Doritos is the eighth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Walkers1st
  2. McCoy's2nd
  3. Tyrrells3rd
  4. Monster Munch4th
  5. Kettle5th
  6. Pringles6th
  7. Golden Wonder7th
  8. Doritos8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Walkers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tyrrells4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • McCoy's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Monster Munch2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kettle2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Golden Wonder2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pringles1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Doritos1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about crisp brands

4 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which crisp brands compete with Doritos?

Doritos against crisp brands in the United Kingdom, by month

Share of searches by month for Pringles, Doritos, Walkers, Monster Munch, McCoy's, Tyrrells, Kettle, Golden Wonder. The figures are in the table below the chart.

View monthly share of searches table
MonthPringlesDoritosWalkersMonster MunchMcCoy'sTyrrellsKettleGolden Wonder
Oct 202524.9%20.4%16.7%16.7%11.1%5.2%3.3%1.8%
Nov 202529.2%19.5%16%13%11.9%5%3.2%2.1%
Dec 202534.2%18.7%12.5%12.5%11.4%5.7%3%2%
Jan 202622.7%15.2%33.9%10.1%9.2%4.8%2.5%1.6%
Feb 202617%17%38%9.3%8.5%6.4%2.3%1.5%
Mar 202625.4%20.8%17%13.9%10.4%7.9%2.8%1.8%
Apr 202627.8%22.7%15.2%12.4%11.3%5.8%3%1.6%
May 202626.7%21.8%14.6%14.6%11.9%5.6%2.9%1.9%
Jun 202622.8%22.8%18.6%12.4%11.1%7.2%3%2%
Jul 202624.3%24.3%16.3%13.3%10.8%6.2%2.6%2.1%
Aug 202624.7%20.2%16.6%13.5%13.4%6.7%2.7%2.2%
Sep 202632.6%17.8%14.6%11.9%11.8%5.9%2.9%2.4%

  1. 1.Pringles

    32.6%

    Held 1st. 49.5K estimated branded searches, +49.5% vs prior month. Share +7.9 points.

  2. 2.Doritos

    17.8%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.Walkers

    14.6%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.Monster Munch

    11.9%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -1.6 points.

  5. 5.McCoy's

    11.8%

    Held 5th. 18K estimated branded searches, 0% vs prior month. Share -1.6 points.

  6. 6.Tyrrells

    5.9%

    Held 6th. 9K estimated branded searches, 0% vs prior month. Share -0.8 points.

  7. 7.Kettle

    2.9%

    Held 7th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  8. 8.Golden Wonder

    2.4%

    Held 8th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

Compare popularity between Doritos and its closest rivals

Every comparison with Doritos

7 comparisons

How has branded search demand for Doritos changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Doritos in the United Kingdom fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Doritos’ share of searches among crisp brands in the United Kingdom decreased from 20.4% to 17.8%.
  • Across the 12 months ending September 2026, Doritos’ share of searches among crisp brands in the United Kingdom peaked at 24.3% in July 2026 and was lowest at 15.2% in January 2026.

How did search popularity change for United Kingdom crisp brands in September 2026?

6 changes

  1. In September 2026, Pringles gained share of searches among crisp brands in the United Kingdom, from 24.7% to 32.6%.

  2. In September 2026, Doritos lost share of searches among crisp brands in the United Kingdom, from 20.2% to 17.8%.

  3. In September 2026, Walkers lost share of searches among crisp brands in the United Kingdom, from 16.6% to 14.6%.

  4. In September 2026, Monster Munch lost share of searches among crisp brands in the United Kingdom, from 13.5% to 11.9%.

  5. In September 2026, McCoy's lost share of searches among crisp brands in the United Kingdom, from 13.4% to 11.8%.

  6. In September 2026, Tyrrells lost share of searches among crisp brands in the United Kingdom, from 6.7% to 5.9%.

How are Doritos’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Doritos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • doritos

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How the Brand Demand Index is measured

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