Doritos vs Walkers:Which is more popular?
In September 2026, Doritos had more branded searches than Walkers among crisp brands in the United Kingdom. Doritos had about 27,100 branded searches, while Walkers had 22,200. Doritos made up 17.8% of all crisp brand searches we track, and Walkers accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about crisp brands, Walkers appeared in all four answers and Doritos in one. Walkers was mentioned before Doritos in every answer.
Who do people search for more?
Doritos, about 22% more searches than Walkers
Who does AI mention more?
Walkers, mentioned in every answer we collected
Who does AI recommend more?
Walkers, named ahead of Doritos in every answer
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Top crisp brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Walkers appeared in all four answers. Doritos was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Walkers was listed before Doritos in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Walkers1st
- McCoy's2nd
Tyrrells3rd- Monster Munch4th
- Kettle5th
Pringles6th
Golden Wonder7th- Doritos8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Walkers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tyrrells4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- McCoy's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Monster Munch2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kettle2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Golden Wonder2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pringles1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Doritos1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about crisp brands
4 answers
Asked ChatGPT
“What's the best crisp brand in the UK?”
Asked ChatGPT
“What are the most popular crisp brands in the UK?”
Asked ChatGPT
“Which crisp brand in the UK makes the best salt and vinegar crisps?”
Searched Google, AI Overview
“crisps”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best crisps”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Doritos or Walkers more popular in search?
This chart shows how often people search Google for Doritos and Walkers by name. Each line represents a brand's share of searches for all eight crisp brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Doritos, Walkers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pringles | Doritos | Walkers | Monster Munch | McCoy's | Tyrrells | Kettle | Golden Wonder |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 20.4% | 16.7% | 16.7% | 11.1% | 5.2% | 3.3% | 1.8% |
| Nov 2025 | 29.2% | 19.5% | 16% | 13% | 11.9% | 5% | 3.2% | 2.1% |
| Dec 2025 | 34.2% | 18.7% | 12.5% | 12.5% | 11.4% | 5.7% | 3% | 2% |
| Jan 2026 | 22.7% | 15.2% | 33.9% | 10.1% | 9.2% | 4.8% | 2.5% | 1.6% |
| Feb 2026 | 17% | 17% | 38% | 9.3% | 8.5% | 6.4% | 2.3% | 1.5% |
| Mar 2026 | 25.4% | 20.8% | 17% | 13.9% | 10.4% | 7.9% | 2.8% | 1.8% |
| Apr 2026 | 27.8% | 22.7% | 15.2% | 12.4% | 11.3% | 5.8% | 3% | 1.6% |
| May 2026 | 26.7% | 21.8% | 14.6% | 14.6% | 11.9% | 5.6% | 2.9% | 1.9% |
| Jun 2026 | 22.8% | 22.8% | 18.6% | 12.4% | 11.1% | 7.2% | 3% | 2% |
| Jul 2026 | 24.3% | 24.3% | 16.3% | 13.3% | 10.8% | 6.2% | 2.6% | 2.1% |
| Aug 2026 | 24.7% | 20.2% | 16.6% | 13.5% | 13.4% | 6.7% | 2.7% | 2.2% |
| Sep 2026 | 32.6% | 17.8% | 14.6% | 11.9% | 11.8% | 5.9% | 2.9% | 2.4% |
How has the Doritos and Walkers comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Walkers took it in January 2026, Doritos took it in March 2026.
- Across the 12 months ending September 2026, Doritos’ share of searches among crisp brands in the United Kingdom moved from 20.4% to 17.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Walkers’ share of searches among crisp brands in the United Kingdom moved from 16.7% to 14.6%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for United Kingdom crisp brands in September 2026?
2 changes
In September 2026, Doritos lost share of searches among crisp brands in the United Kingdom, from 20.2% to 17.8%.
In September 2026, Walkers lost share of searches among crisp brands in the United Kingdom, from 16.6% to 14.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Doritos’ and Walkers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among crisp brands
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