McCoy's vs Walkers:Which is more popular?
In September 2026, Walkers had more branded searches than McCoy's among crisp brands in the United Kingdom. Walkers had about 22,200 branded searches, while McCoy's had 18,000. Walkers made up 14.6% of all crisp brand searches we track, and McCoy's accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about crisp brands, Walkers appeared in all four answers and McCoy's in three. Walkers was mentioned before McCoy's in three out of four answers.
Who do people search for more?
Walkers, about 23% more searches than McCoy's
Who does AI mention more?
Walkers, mentioned in every answer we collected
Who does AI recommend more?
Walkers, named ahead of McCoy's in 3 of 4 answers
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Top crisp brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Walkers appeared in all four answers. McCoy's was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Walkers was listed before McCoy's in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Walkers1st
- McCoy's2nd
Tyrrells3rd- Monster Munch4th
- Kettle5th
Pringles6th
Golden Wonder7th
Doritos8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Walkers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tyrrells4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- McCoy's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Monster Munch2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kettle2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Golden Wonder2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pringles1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Doritos1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about crisp brands
4 answers
Asked ChatGPT
“What's the best crisp brand in the UK?”
Asked ChatGPT
“What are the most popular crisp brands in the UK?”
Asked ChatGPT
“Which crisp brand in the UK makes the best salt and vinegar crisps?”
Searched Google, AI Overview
“crisps”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best crisps”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is McCoy's or Walkers more popular in search?
This chart shows how often people search Google for McCoy's and Walkers by name. Each line represents a brand's share of searches for all eight crisp brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Walkers, McCoy's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pringles | Doritos | Walkers | Monster Munch | McCoy's | Tyrrells | Kettle | Golden Wonder |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 20.4% | 16.7% | 16.7% | 11.1% | 5.2% | 3.3% | 1.8% |
| Nov 2025 | 29.2% | 19.5% | 16% | 13% | 11.9% | 5% | 3.2% | 2.1% |
| Dec 2025 | 34.2% | 18.7% | 12.5% | 12.5% | 11.4% | 5.7% | 3% | 2% |
| Jan 2026 | 22.7% | 15.2% | 33.9% | 10.1% | 9.2% | 4.8% | 2.5% | 1.6% |
| Feb 2026 | 17% | 17% | 38% | 9.3% | 8.5% | 6.4% | 2.3% | 1.5% |
| Mar 2026 | 25.4% | 20.8% | 17% | 13.9% | 10.4% | 7.9% | 2.8% | 1.8% |
| Apr 2026 | 27.8% | 22.7% | 15.2% | 12.4% | 11.3% | 5.8% | 3% | 1.6% |
| May 2026 | 26.7% | 21.8% | 14.6% | 14.6% | 11.9% | 5.6% | 2.9% | 1.9% |
| Jun 2026 | 22.8% | 22.8% | 18.6% | 12.4% | 11.1% | 7.2% | 3% | 2% |
| Jul 2026 | 24.3% | 24.3% | 16.3% | 13.3% | 10.8% | 6.2% | 2.6% | 2.1% |
| Aug 2026 | 24.7% | 20.2% | 16.6% | 13.5% | 13.4% | 6.7% | 2.7% | 2.2% |
| Sep 2026 | 32.6% | 17.8% | 14.6% | 11.9% | 11.8% | 5.9% | 2.9% | 2.4% |
How has the McCoy's and Walkers comparison changed over the last 12 months?
3 findings
- Walkers was ahead of McCoy's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, McCoy's’ share of searches among crisp brands in the United Kingdom moved from 11.1% to 11.8%, and its estimated monthly branded searches held steady at 18K.
- Across the 12 months ending September 2026, Walkers’ share of searches among crisp brands in the United Kingdom moved from 16.7% to 14.6%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for United Kingdom crisp brands in September 2026?
2 changes
In September 2026, Walkers lost share of searches among crisp brands in the United Kingdom, from 16.6% to 14.6%.
In September 2026, McCoy's lost share of searches among crisp brands in the United Kingdom, from 13.4% to 11.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using McCoy's’ and Walkers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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