Admiral vs LV=:Which is more popular?
In September 2026, Admiral had more branded searches than LV= among car insurance brands in the United Kingdom. Admiral had about 436,000 branded searches, while LV= had 124,000. Admiral made up 41.1% of all car insurance brand searches we track, and LV= accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about car insurance brands, Admiral appeared in three of the five answers and LV= in two. LV= was mentioned before Admiral in two out of three answers that named either.
Who do people search for more?
Admiral, about 4 searches for every 1 for LV=
Who does AI mention more?
Admiral, mentioned in 3 of 5 answers, LV= in 2
Who does AI recommend more?
LV=, named ahead of Admiral in 2 of 3 answers
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Top car insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Admiral was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LV= was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LV= was listed before Admiral in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Aviva1st
Direct Line2nd- LV=3rd
- Admiral4th
Churchill5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aviva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Direct Line4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Admiral3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LV=2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Churchill1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about car insurance brands
5 answers
Asked ChatGPT
“Which car insurance brand should I switch to in the UK?”
Asked ChatGPT
“What are the best car insurance brands in the UK?”
Asked ChatGPT
“What's the best car insurance brand in the UK for a cheaper policy?”
Searched Google, AI Overview
“cheap car insurance uk”
Searched Google, AI Overview
“car insurance quotes uk”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Admiral or LV= more popular in search?
This chart shows how often people search Google for Admiral and LV= by name. Each line represents a brand's share of searches for all five car insurance brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Admiral, LV=. The figures are in the table below the chart.
View monthly share of searches table
| Month | Admiral | Aviva | Direct Line | LV= | Churchill |
|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 33.5% | 11.1% | 9.2% | 6.5% |
| Nov 2025 | 43.3% | 29.9% | 12.1% | 8.9% | 5.8% |
| Dec 2025 | 43.4% | 31.8% | 10.6% | 8.7% | 5.4% |
| Jan 2026 | 43.2% | 29.9% | 12.2% | 8.9% | 5.8% |
| Feb 2026 | 39.7% | 33.5% | 11.4% | 10% | 5.3% |
| Mar 2026 | 42.2% | 29.2% | 11.9% | 9.8% | 6.9% |
| Apr 2026 | 43.1% | 27.9% | 11.6% | 9.3% | 8.1% |
| May 2026 | 42.7% | 27.6% | 11.4% | 11.3% | 7% |
| Jun 2026 | 39.1% | 33% | 11.2% | 11.1% | 5.6% |
| Jul 2026 | 41.8% | 28.8% | 12% | 11.8% | 5.6% |
| Aug 2026 | 41.2% | 28.5% | 11.8% | 11.7% | 6.8% |
| Sep 2026 | 41.1% | 28.3% | 11.8% | 11.6% | 7.2% |
How has the Admiral and LV= comparison changed over the last 12 months?
3 findings
- Admiral was ahead of LV= in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Admiral’s share of searches among car insurance brands in the United Kingdom moved from 39.7% to 41.1%, and its estimated monthly branded searches held steady at 436K.
- Across the 12 months ending September 2026, LV=’s share of searches among car insurance brands in the United Kingdom moved from 9.2% to 11.6%, and its estimated monthly branded searches moved from 101K to 124K.
How did search popularity change for United Kingdom car insurance brands in September 2026?
1 change
Estimated monthly branded searches for LV= in the United Kingdom rose 22.3% over 12 measured months, from 101K to 124K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Admiral’s and LV=’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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