Brandwave

How popular isLV=?

In September 2026, people searched for LV= by name about 143,000 times in the United Kingdom, an 18.7% increase from the previous year. These searches made up 11.6% of all United Kingdom car insurance brand searches, placing LV= fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about car insurance brands, LV= appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

LV= is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. AdmiralShare of searches 41.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. AvivaShare of searches 28.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Direct LineShare of searches 11.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. LV=Share of searches 11.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. ChurchillShare of searches 7.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top car insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LV= was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LV= is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aviva1st
  2. Direct Line2nd
  3. LV=3rd
  4. Admiral4th
  5. Churchill5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aviva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Direct Line4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Admiral3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LV=2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Churchill1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about car insurance brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Which car insurance brands compete with LV=?

LV= against car insurance brands in the United Kingdom, by month

Share of searches by month for Admiral, Aviva, Direct Line, LV=, Churchill. The figures are in the table below the chart.

View monthly share of searches table
MonthAdmiralAvivaDirect LineLV=Churchill
Oct 202539.7%33.5%11.1%9.2%6.5%
Nov 202543.3%29.9%12.1%8.9%5.8%
Dec 202543.4%31.8%10.6%8.7%5.4%
Jan 202643.2%29.9%12.2%8.9%5.8%
Feb 202639.7%33.5%11.4%10%5.3%
Mar 202642.2%29.2%11.9%9.8%6.9%
Apr 202643.1%27.9%11.6%9.3%8.1%
May 202642.7%27.6%11.4%11.3%7%
Jun 202639.1%33%11.2%11.1%5.6%
Jul 202641.8%28.8%12%11.8%5.6%
Aug 202641.2%28.5%11.8%11.7%6.8%
Sep 202641.1%28.3%11.8%11.6%7.2%

  1. 1.Admiral

    41.1%

    Held 1st. 436K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Aviva

    28.3%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Direct Line

    11.8%

    Held 3rd. 125K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.LV=

    11.6%

    Held 4th. 124K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Churchill

    7.2%

    Held 5th. 76.6K estimated branded searches, +6.8% vs prior month. Share +0.4 points.

Compare popularity between LV= and its closest rivals

Every comparison with LV=

11 comparisons

How has branded search demand for LV= changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LV= in the United Kingdom rose from 120K to 143K.
  • Across the 12 months ending September 2026, LV=’s share of searches among car insurance brands in the United Kingdom increased from 9.2% to 11.6%.
  • Across the 12 months ending September 2026, LV=’s share of searches among car insurance brands in the United Kingdom peaked at 11.8% in July 2026 and was lowest at 8.7% in December 2025.

How did search popularity change for United Kingdom car insurance brands in September 2026?

2 changes

  1. Aviva’s share of searches among car insurance brands in the United Kingdom has lost ground for 3 months in a row, from 33% to 28.3% in September 2026.

  2. Estimated monthly branded searches for LV= in the United Kingdom rose 22.3% over 12 measured months, from 101K to 124K in September 2026.

How are LV=’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using LV=’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lv car insurance
  • lv home insurance
  • lv insurance
  • lv life insurance

Do you work for LV=? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does LV= compete?

LV= is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car insurance brands4th of 511.6%Shown above
Life insurance brands6th of 60.75%Show ranking
Home insurance brands4th of 811.9%Show ranking
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