Brandwave

How popular isLV=?

In September 2026, people searched for LV= by name about 143,000 times in the United Kingdom, an 18.7% increase from the previous year. These searches made up 11.9% of all United Kingdom home insurance brand searches, placing LV= fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about home insurance brands, LV= did not appear in any of the answers.

Search and AI answers in September 2026

LV= is the fourth most searched of 8 competitors and not listed in any AI answer.

  1. Tesco InsuranceShare of searches 26.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. AdmiralShare of searches 17.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. AvivaShare of searches 17.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. LV=Share of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Direct LineShare of searches 9.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top home insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LV= did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NFU Mutual1st
  2. Aviva2nd
  3. Tesco Insurance3rd
  4. Admiral4th
  5. Direct Line4th
  6. Churchill6th
  7. LV=–
  8. Hastings Direct–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tesco Insurance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aviva3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NFU Mutual3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Admiral1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Direct Line1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Churchill1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LV=0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hastings Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home insurance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which home insurance brands compete with LV=?

LV= against home insurance brands in the United Kingdom, by month

Share of searches by month for Tesco Insurance, Admiral, Aviva, LV=, Direct Line, NFU Mutual, Hastings Direct, Churchill. The figures are in the table below the chart.

View monthly share of searches table
MonthTesco InsuranceAdmiralAvivaLV=Direct LineNFU MutualHastings DirectChurchill
Oct 202523.6%19.4%15.8%12.9%12.9%5.9%4.8%4.7%
Nov 202524.5%20.1%16.4%10.9%13.4%6.1%4.7%4%
Dec 202525.1%20.5%16.8%11.2%11.2%5.1%5.1%5%
Jan 202625.4%20.8%17%11.3%11.3%5.2%4.8%4.1%
Feb 202624.5%20.1%16.4%10.9%13.4%5%5%4.9%
Mar 202623.8%19.5%15.9%13%13%5.3%4.8%4.7%
Apr 202627.4%18.3%15%12.2%12.2%4.9%4.6%5.5%
May 202626.3%17.6%17.6%11.8%11.8%4.7%5.1%5.2%
Jun 202626.3%17.6%17.6%11.7%11.7%5.8%5%4.3%
Jul 202626.1%17.4%17.4%11.6%11.6%6.3%5.3%4.2%
Aug 202624.7%16.5%16.5%13.5%11%7.3%5.7%4.9%
Sep 202626.7%17.9%17.9%11.9%9.8%6.4%5.1%4.4%

  1. 1.Tesco Insurance

    26.7%

    Held 1st. 33.1K estimated branded searches, +22.1% vs prior month. Share +2 points.

  2. 2.Admiral

    17.9%

    Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.4 points.

  3. 3.Aviva

    17.9%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.4 points.

  4. 4.LV=

    11.9%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.Direct Line

    9.8%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -1.3 points.

  6. 6.NFU Mutual

    6.4%

    Held 6th. 8K estimated branded searches, 0% vs prior month. Share -0.8 points.

  7. 7.Hastings Direct

    5.1%

    Held 7th. 6.3K estimated branded searches, 0% vs prior month. Share -0.7 points.

  8. 8.Churchill

    4.4%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare popularity between LV= and its closest rivals

Every comparison with LV=

11 comparisons

How has branded search demand for LV= changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LV= in the United Kingdom rose from 120K to 143K.
  • Across the 12 months ending September 2026, LV=’s share of searches among home insurance brands in the United Kingdom decreased from 12.9% to 11.9%.
  • Across the 12 months ending September 2026, LV=’s share of searches among home insurance brands in the United Kingdom peaked at 13.5% in August 2026 and was lowest at 10.9% in November 2025.
  • Across the 12 months ending September 2026, LV= rose from 5th to 4th among home insurance brands in the United Kingdom.

How did search popularity change for United Kingdom home insurance brands in September 2026?

6 changes

  1. In September 2026, Tesco Insurance gained share of searches among home insurance brands in the United Kingdom, from 24.7% to 26.7%.

  2. In September 2026, Admiral gained share of searches among home insurance brands in the United Kingdom, from 16.5% to 17.9%.

  3. In September 2026, Aviva gained share of searches among home insurance brands in the United Kingdom, from 16.5% to 17.9%.

  4. In September 2026, LV= lost share of searches among home insurance brands in the United Kingdom, from 13.5% to 11.9%.

  5. In September 2026, Direct Line lost share of searches among home insurance brands in the United Kingdom, from 11% to 9.8%.

  6. In September 2026, NFU Mutual lost share of searches among home insurance brands in the United Kingdom, from 7.3% to 6.4%.

How are LV=’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using LV=’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lv car insurance
  • lv home insurance
  • lv insurance
  • lv life insurance

Do you work for LV=? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does LV= compete?

LV= is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car insurance brands4th of 511.6%Show ranking
Life insurance brands6th of 60.75%Show ranking
Home insurance brands4th of 811.9%Shown above
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