American Express vs Barclaycard:Which is more popular?
In September 2026, Barclaycard had more branded searches than American Express among business credit cards in the United Kingdom. Barclaycard had about 8,100 branded searches, while American Express had 110. Barclaycard made up 11.5% of all business credit card searches we track, and American Express accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about business credit cards, Barclaycard appeared in all four answers and American Express in none.
Who do people search for more?
Barclaycard, about 74 searches for every 1 for American Express
Who does AI mention more?
Barclaycard, mentioned in every answer we collected
Who does AI recommend more?
Barclaycard, the only one of the two named
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Top business credit cards in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Barclaycard appeared in all four answers. American Express did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barclaycard4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Capital on Tap3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
NatWest2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Lloyds Bank2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
HSBC0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
American Express0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about business credit cards
4 answers
Asked ChatGPT
“What's the best business credit card in the UK?”
Asked ChatGPT
“Which business credit card should a sole trader get?”
Asked ChatGPT
“Which UK business credit card has the best cashback?”
Searched Google, AI Overview
“business credit card”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is American Express or Barclaycard more popular in search?
This chart shows how often people search Google for American Express and Barclaycard by name. Each line represents a brand's share of searches for all six business credit card brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Barclaycard, American Express. The figures are in the table below the chart.
View monthly share of searches table
| Month | Capital on Tap | Barclaycard | NatWest | Lloyds Bank | HSBC | American Express |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.6% | 13.7% | 1.2% | 0.66% | 0.66% | 0.19% |
| Nov 2025 | 83.6% | 13.7% | 1.2% | 0.66% | 0.66% | 0.15% |
| Dec 2025 | 80.9% | 16.2% | 1.2% | 0.78% | 0.78% | 0.15% |
| Jan 2026 | 83.2% | 13.6% | 1.4% | 0.81% | 0.81% | 0.19% |
| Feb 2026 | 83.5% | 13.7% | 1.2% | 0.66% | 0.81% | 0.15% |
| Mar 2026 | 83.4% | 13.7% | 1.2% | 0.66% | 0.81% | 0.23% |
| Apr 2026 | 85.7% | 11.5% | 1.2% | 0.68% | 0.68% | 0.2% |
| May 2026 | 85.9% | 11.5% | 1% | 0.68% | 0.68% | 0.16% |
| Jun 2026 | 85.9% | 11.5% | 1% | 0.68% | 0.68% | 0.16% |
| Jul 2026 | 86.4% | 11.6% | 0.84% | 0.56% | 0.56% | 0.13% |
| Aug 2026 | 88.2% | 9.6% | 0.86% | 0.57% | 0.57% | 0.13% |
| Sep 2026 | 86.1% | 11.5% | 1% | 0.68% | 0.55% | 0.16% |
Barclaycard and American Express sell other things too, so only their searches that name this product count here, like “barclaycard business”.
How has the American Express and Barclaycard comparison changed over the last 12 months?
3 findings
- Barclaycard was ahead of American Express in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, American Express’ share of searches among business credit cards in the United Kingdom moved from 0.19% to 0.16%, and its estimated monthly branded searches moved from 140 to 110.
- Across the 12 months ending September 2026, Barclaycard’s share of searches among business credit cards in the United Kingdom moved from 13.7% to 11.5%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for United Kingdom business credit cards in September 2026?
2 changes
In September 2026, Barclaycard gained share of searches among business credit cards in the United Kingdom, from 9.6% to 11.5%.
Estimated monthly branded searches for American Express in the United Kingdom fell 21.4% over 12 measured months, from 140 to 110 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using American Express’ and Barclaycard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Express
1 branded search term
- amex business card uk
Barclaycard
1 branded search term
- barclaycard business
Other head-to-heads among business credit cards
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