Brandwave

How popular isVelvet?

In September 2026, people searched for Velvet by name about 590 times in the United Kingdom, a 33% decrease from the previous year. These searches made up 1.3% of all United Kingdom toilet roll brand searches, placing Velvet fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about toilet roll brands, Velvet did not appear in any of the answers.

Search and AI answers in September 2026

Velvet is the fourth most searched of 4 competitors and not listed in any AI answer.

  1. Who Gives A CrapShare of searches 90.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  2. AndrexShare of searches 5.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. CushelleShare of searches 2.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. VelvetShare of searches 1.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top toilet roll brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Velvet did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Andrex1st
  2. Cushelle2nd
  3. Who Gives A Crap3rd
  4. Velvet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Andrex3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cushelle3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Who Gives A Crap1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Velvet0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about toilet roll brands

4 answers

  • Asked ChatGPT

    “What's the best toilet roll to buy in the UK?”

    1. 1Andrex
    2. 2Cushelle
    3. 3Who Gives A Crap

  • Asked ChatGPT

    “Is bamboo toilet paper better?”

    1. Asked ChatGPT

      “Which toilet roll is the softest?”

      1. 1Andrex
      2. 2Cushelle

    2. Searched Google, AI Overview

      “toilet roll”

      Google showed no AI Overview for this search.

    3. Searched Google, AI Overview

      “toilet paper”

      1. 1Andrex
      2. 2Cushelle

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

    Which toilet roll brands compete with Velvet?

    Velvet against toilet roll brands in the United Kingdom, by month

    Share of searches by month for Who Gives A Crap, Andrex, Cushelle, Velvet. The figures are in the table below the chart.

    View monthly share of searches table
    MonthWho Gives A CrapAndrexCushelleVelvet
    Oct 202593.2%3.7%2%1.1%
    Nov 202594%3%1.7%1.3%
    Dec 202594.7%3%1.6%0.75%
    Jan 202695.7%2.5%1.1%0.63%
    Feb 202692.8%3.7%2%1.5%
    Mar 202690.2%5.3%2.9%1.6%
    Apr 202688.8%6.4%3.5%1.3%
    May 202691%5.4%2.2%1.3%
    Jun 202692.1%4.3%2.3%1.3%
    Jul 202688.6%6.2%3.3%1.9%
    Aug 202689.7%5.2%3.5%1.6%
    Sep 202690.4%5.4%2.9%1.3%

    1. 1.Who Gives A Crap

      90.4%

      Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.7 points.

    2. 2.Andrex

      5.4%

      Held 2nd. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

    3. 3.Cushelle

      2.9%

      Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share -0.6 points.

    4. 4.Velvet

      1.3%

      Held 4th. 590 estimated branded searches, 0% vs prior month. Share -0.3 points.

    Compare popularity between Velvet and its closest rivals

    Every comparison with Velvet

    3 comparisons

    How has branded search demand for Velvet changed in the United Kingdom over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Velvet in the United Kingdom fell from 880 to 590.
    • Across the 12 months ending September 2026, Velvet’s share of searches among toilet roll brands in the United Kingdom peaked at 1.9% in July 2026 and was lowest at 0.63% in January 2026.

    How did search popularity change for United Kingdom toilet roll brands in September 2026?

    4 changes

    1. In September 2026, Who Gives A Crap gained share of searches among toilet roll brands in the United Kingdom, from 89.7% to 90.4%.

    2. In September 2026, Cushelle lost share of searches among toilet roll brands in the United Kingdom, from 3.5% to 2.9%.

    3. Estimated monthly branded searches for Velvet in the United Kingdom fell 33% over 12 measured months, from 880 to 590 in September 2026.

    4. Estimated monthly branded searches for Andrex in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

    How are Velvet’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Velvet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • velvet toilet paper

    How the Brand Demand Index is measured

    Who owns Velvet?

    Velvet is owned by Essity. Brandwave also tracks Cushelle and Modibodi, owned by the same company, in the United Kingdom.

    Do you work for Velvet? To request corrections or removal please contact us via our support page and we will be happy to assist.

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