Cushelle vs Velvet:Which is more popular in the United Kingdom?
In September 2026, Cushelle had more branded searches than Velvet among toilet roll brands in the United Kingdom. Cushelle had about 1,300 branded searches, while Velvet had 590. Cushelle made up 2.9% of all toilet roll brand searches we track, and Velvet accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about toilet roll brands, Cushelle appeared in three of the four answers and Velvet in none.
Who do people search for more?
Cushelle, about 2 searches for every 1 for Velvet
Who does AI mention more?
Cushelle, mentioned in 3 of 4 answers, Velvet in 0
Who does AI recommend more?
Cushelle, the only one of the two named
Follow Cushelle vs Velvet and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top toilet roll brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Cushelle was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Velvet did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Andrex1st- Cushelle2nd
Who Gives A Crap3rd
Velvet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Andrex3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cushelle3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Who Gives A Crap1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Velvet0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about toilet roll brands
4 answers
Asked ChatGPT
“What's the best toilet roll to buy in the UK?”
Asked ChatGPT
“Is bamboo toilet paper better?”
Asked ChatGPT
“Which toilet roll is the softest?”
Searched Google, AI Overview
“toilet roll”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“toilet paper”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Cushelle or Velvet more popular in search?
This chart shows how often people search Google for Cushelle and Velvet by name. Each line represents a brand's share of searches for all four toilet roll brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Cushelle, Velvet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Who Gives A Crap | Andrex | Cushelle | Velvet |
|---|---|---|---|---|
| Oct 2025 | 93.2% | 3.7% | 2% | 1.1% |
| Nov 2025 | 94% | 3% | 1.7% | 1.3% |
| Dec 2025 | 94.7% | 3% | 1.6% | 0.75% |
| Jan 2026 | 95.7% | 2.5% | 1.1% | 0.63% |
| Feb 2026 | 92.8% | 3.7% | 2% | 1.5% |
| Mar 2026 | 90.2% | 5.3% | 2.9% | 1.6% |
| Apr 2026 | 88.8% | 6.4% | 3.5% | 1.3% |
| May 2026 | 91% | 5.4% | 2.2% | 1.3% |
| Jun 2026 | 92.1% | 4.3% | 2.3% | 1.3% |
| Jul 2026 | 88.6% | 6.2% | 3.3% | 1.9% |
| Aug 2026 | 89.7% | 5.2% | 3.5% | 1.6% |
| Sep 2026 | 90.4% | 5.4% | 2.9% | 1.3% |
How has branded search for Cushelle and Velvet changed in the United Kingdom over the last 12 months?
3 findings
- Cushelle was ahead of Velvet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cushelle’s share of searches among toilet roll brands in the United Kingdom moved from 2% to 2.9%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Velvet’s share of searches among toilet roll brands in the United Kingdom moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 880 to 590.
How did search popularity change for United Kingdom toilet roll brands in September 2026?
2 changes
In September 2026, Cushelle lost share of searches among toilet roll brands in the United Kingdom, from 3.5% to 2.9%.
Estimated monthly branded searches for Velvet in the United Kingdom fell 33% over 12 measured months, from 880 to 590 in September 2026.
How are Cushelle’s and Velvet’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cushelle’s and Velvet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among toilet roll brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.