Andrex vs Cushelle:Which is more popular?
In September 2026, Andrex had more branded searches than Cushelle among toilet roll brands in the United Kingdom. Andrex had about 2,400 branded searches, while Cushelle had 1,300. Andrex made up 5.4% of all toilet roll brand searches we track, and Cushelle accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about toilet roll brands, Andrex and Cushelle each appeared in three of the four answers. Andrex was mentioned before Cushelle in every answer.
Who do people search for more?
Andrex, about 85% more searches than Cushelle
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Andrex, named ahead of Cushelle in every answer
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Top toilet roll brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Andrex and Cushelle were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Andrex was listed before Cushelle in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Andrex1st
Cushelle2nd
Who Gives A Crap3rd
Velvet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Andrex3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cushelle3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Who Gives A Crap1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Velvet0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about toilet roll brands
4 answers
Asked ChatGPT
“What's the best toilet roll to buy in the UK?”
Asked ChatGPT
“Is bamboo toilet paper better?”
Asked ChatGPT
“Which toilet roll is the softest?”
Searched Google, AI Overview
“toilet roll”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“toilet paper”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Andrex or Cushelle more popular in search?
This chart shows how often people search Google for Andrex and Cushelle by name. Each line represents a brand's share of searches for all four toilet roll brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Andrex, Cushelle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Who Gives A Crap | Andrex | Cushelle | Velvet |
|---|---|---|---|---|
| Oct 2025 | 93.2% | 3.7% | 2% | 1.1% |
| Nov 2025 | 94% | 3% | 1.7% | 1.3% |
| Dec 2025 | 94.7% | 3% | 1.6% | 0.75% |
| Jan 2026 | 95.7% | 2.5% | 1.1% | 0.63% |
| Feb 2026 | 92.8% | 3.7% | 2% | 1.5% |
| Mar 2026 | 90.2% | 5.3% | 2.9% | 1.6% |
| Apr 2026 | 88.8% | 6.4% | 3.5% | 1.3% |
| May 2026 | 91% | 5.4% | 2.2% | 1.3% |
| Jun 2026 | 92.1% | 4.3% | 2.3% | 1.3% |
| Jul 2026 | 88.6% | 6.2% | 3.3% | 1.9% |
| Aug 2026 | 89.7% | 5.2% | 3.5% | 1.6% |
| Sep 2026 | 90.4% | 5.4% | 2.9% | 1.3% |
How has the Andrex and Cushelle comparison changed over the last 12 months?
3 findings
- Andrex was ahead of Cushelle in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Andrex’s share of searches among toilet roll brands in the United Kingdom moved from 3.7% to 5.4%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Cushelle’s share of searches among toilet roll brands in the United Kingdom moved from 2% to 2.9%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for United Kingdom toilet roll brands in September 2026?
2 changes
In September 2026, Cushelle lost share of searches among toilet roll brands in the United Kingdom, from 3.5% to 2.9%.
Estimated monthly branded searches for Andrex in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Andrex’s and Cushelle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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