Brandwave

How popular isAndrex?

In September 2026, people searched for Andrex by name about 2,400 times in the United Kingdom, a 17.2% decrease from the previous year. These searches made up 5.4% of all United Kingdom toilet roll brand searches, placing Andrex second out of four brands. When we asked both ChatGPT and Google AI Overviews about toilet roll brands, Andrex appeared in three of the four answers and was the most recommended of the four.

Search and AI answers in September 2026

Andrex is the second most searched of 4 competitors and the most recommended in AI answers.

  1. Who Gives A CrapShare of searches 90.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  2. AndrexShare of searches 5.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. CushelleShare of searches 2.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. VelvetShare of searches 1.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top toilet roll brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Andrex was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Andrex is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Andrex1st
  2. Cushelle2nd
  3. Who Gives A Crap3rd
  4. Velvet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Andrex3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cushelle3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Who Gives A Crap1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Velvet0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about toilet roll brands

4 answers

  • Asked ChatGPT

    “What's the best toilet roll to buy in the UK?”

    1. 1Andrex
    2. 2Cushelle
    3. 3Who Gives A Crap

  • Asked ChatGPT

    “Is bamboo toilet paper better?”

    1. Asked ChatGPT

      “Which toilet roll is the softest?”

      1. 1Andrex
      2. 2Cushelle

    2. Searched Google, AI Overview

      “toilet roll”

      Google showed no AI Overview for this search.

    3. Searched Google, AI Overview

      “toilet paper”

      1. 1Andrex
      2. 2Cushelle

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

    Which toilet roll brands compete with Andrex?

    Andrex against toilet roll brands in the United Kingdom, by month

    Share of searches by month for Who Gives A Crap, Andrex, Cushelle. The figures are in the table below the chart.

    View monthly share of searches table
    MonthWho Gives A CrapAndrexCushelleVelvet
    Oct 202593.2%3.7%2%1.1%
    Nov 202594%3%1.7%1.3%
    Dec 202594.7%3%1.6%0.75%
    Jan 202695.7%2.5%1.1%0.63%
    Feb 202692.8%3.7%2%1.5%
    Mar 202690.2%5.3%2.9%1.6%
    Apr 202688.8%6.4%3.5%1.3%
    May 202691%5.4%2.2%1.3%
    Jun 202692.1%4.3%2.3%1.3%
    Jul 202688.6%6.2%3.3%1.9%
    Aug 202689.7%5.2%3.5%1.6%
    Sep 202690.4%5.4%2.9%1.3%

    1. 1.Who Gives A Crap

      90.4%

      Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.7 points.

    2. 2.Andrex

      5.4%

      Held 2nd. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

    3. 3.Cushelle

      2.9%

      Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share -0.6 points.

    4. 4.Velvet

      1.3%

      Held 4th. 590 estimated branded searches, 0% vs prior month. Share -0.3 points.

    Compare popularity between Andrex and its closest rivals

    Every comparison with Andrex

    3 comparisons

    How has branded search demand for Andrex changed in the United Kingdom over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Andrex in the United Kingdom fell from 2.9K to 2.4K.
    • Across the 12 months ending September 2026, Andrex’s share of searches among toilet roll brands in the United Kingdom increased from 3.7% to 5.4%.
    • Across the 12 months ending September 2026, Andrex’s share of searches among toilet roll brands in the United Kingdom peaked at 6.4% in April 2026 and was lowest at 2.5% in January 2026.

    How did search popularity change for United Kingdom toilet roll brands in September 2026?

    4 changes

    1. In September 2026, Who Gives A Crap gained share of searches among toilet roll brands in the United Kingdom, from 89.7% to 90.4%.

    2. In September 2026, Cushelle lost share of searches among toilet roll brands in the United Kingdom, from 3.5% to 2.9%.

    3. Estimated monthly branded searches for Velvet in the United Kingdom fell 33% over 12 measured months, from 880 to 590 in September 2026.

    4. Estimated monthly branded searches for Andrex in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

    How are Andrex’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Andrex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • andrex

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    How the Brand Demand Index is measured

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