How popular isCushelle?
In September 2026, people searched for Cushelle by name about 1,300 times in the United Kingdom, an 18.8% decrease from the previous year. These searches made up 2.9% of all United Kingdom toilet roll brand searches, placing Cushelle third out of four brands. When we asked both ChatGPT and Google AI Overviews about toilet roll brands, Cushelle appeared in three of the four answers and was the second most recommended of the four.
Cushelle is the third most searched of 4 competitors and the second most recommended in AI answers.
Who Gives A CrapShare of searches 90.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
AndrexShare of searches 5.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
CushelleShare of searches 2.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
VelvetShare of searches 1.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top toilet roll brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Cushelle was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Cushelle is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Andrex1st
- Cushelle2nd
- Who Gives A Crap3rd
- Velvet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Andrex3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cushelle3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Who Gives A Crap1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Velvet0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about toilet roll brands
4 answers
Asked ChatGPT
“What's the best toilet roll to buy in the UK?”
Asked ChatGPT
“Is bamboo toilet paper better?”
Asked ChatGPT
“Which toilet roll is the softest?”
Searched Google, AI Overview
“toilet roll”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“toilet paper”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which toilet roll brands compete with Cushelle?
Share of searches by month for Who Gives A Crap, Andrex, Cushelle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Who Gives A Crap | Andrex | Cushelle | Velvet |
|---|---|---|---|---|
| Oct 2025 | 93.2% | 3.7% | 2% | 1.1% |
| Nov 2025 | 94% | 3% | 1.7% | 1.3% |
| Dec 2025 | 94.7% | 3% | 1.6% | 0.75% |
| Jan 2026 | 95.7% | 2.5% | 1.1% | 0.63% |
| Feb 2026 | 92.8% | 3.7% | 2% | 1.5% |
| Mar 2026 | 90.2% | 5.3% | 2.9% | 1.6% |
| Apr 2026 | 88.8% | 6.4% | 3.5% | 1.3% |
| May 2026 | 91% | 5.4% | 2.2% | 1.3% |
| Jun 2026 | 92.1% | 4.3% | 2.3% | 1.3% |
| Jul 2026 | 88.6% | 6.2% | 3.3% | 1.9% |
| Aug 2026 | 89.7% | 5.2% | 3.5% | 1.6% |
| Sep 2026 | 90.4% | 5.4% | 2.9% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.4% | 40.5K | +22.4% | +0.7 points | |
| 2, held 2nd | 5.4% | 2.4K | +26.3% | +0.2 points | |
| 3, held 3rd | 2.9% | 1.3K | 0% | -0.6 points | |
| 4, held 4th | 1.3% | 590 | 0% | -0.3 points |
90.4%
Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.7 points.
2.
Andrex5.4%
Held 2nd. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.
3.
Cushelle2.9%
Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.
Velvet1.3%
Held 4th. 590 estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare popularity between Cushelle and its closest rivals
Every comparison with Cushelle
3 comparisons
How has branded search demand for Cushelle changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cushelle in the United Kingdom fell from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Cushelle’s share of searches among toilet roll brands in the United Kingdom increased from 2% to 2.9%.
- Across the 12 months ending September 2026, Cushelle’s share of searches among toilet roll brands in the United Kingdom peaked at 3.5% in August 2026 and was lowest at 1.1% in January 2026.
How did search popularity change for United Kingdom toilet roll brands in September 2026?
4 changes
In September 2026, Who Gives A Crap gained share of searches among toilet roll brands in the United Kingdom, from 89.7% to 90.4%.
In September 2026, Cushelle lost share of searches among toilet roll brands in the United Kingdom, from 3.5% to 2.9%.
Estimated monthly branded searches for Velvet in the United Kingdom fell 33% over 12 measured months, from 880 to 590 in September 2026.
Estimated monthly branded searches for Andrex in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are Cushelle’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Cushelle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- cushelle
Who owns Cushelle?
Cushelle is owned by 
Essity. Brandwave also tracks 
Modibodi and Velvet, owned by the same company, in the United Kingdom.
Do you work for Cushelle? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Cushelle your brand?
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