Cushelle vs Who Gives A Crap:Which is more popular?
In September 2026, Who Gives A Crap had more branded searches than Cushelle among toilet roll brands in the United Kingdom. Who Gives A Crap had about 40,500 branded searches, while Cushelle had 1,300. Who Gives A Crap made up 90.4% of all toilet roll brand searches we track, and Cushelle accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about toilet roll brands, Cushelle appeared in three of the four answers and Who Gives A Crap in one. Cushelle was mentioned before Who Gives A Crap in every answer.
Who do people search for more?
Who Gives A Crap, about 31 searches for every 1 for Cushelle
Who does AI mention more?
Cushelle, mentioned in 3 of 4 answers, Who Gives A Crap in 1
Who does AI recommend more?
Cushelle, named ahead of Who Gives A Crap in every answer
Follow Cushelle vs Who Gives A Crap and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top toilet roll brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Cushelle was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Who Gives A Crap was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Cushelle was listed before Who Gives A Crap in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Andrex1st- Cushelle2nd
- Who Gives A Crap3rd
Velvet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Andrex3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cushelle3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Who Gives A Crap1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Velvet0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about toilet roll brands
4 answers
Asked ChatGPT
“What's the best toilet roll to buy in the UK?”
Asked ChatGPT
“Is bamboo toilet paper better?”
Asked ChatGPT
“Which toilet roll is the softest?”
Searched Google, AI Overview
“toilet roll”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“toilet paper”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Cushelle or Who Gives A Crap more popular in search?
This chart shows how often people search Google for Cushelle and Who Gives A Crap by name. Each line represents a brand's share of searches for all four toilet roll brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Who Gives A Crap, Cushelle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Who Gives A Crap | Andrex | Cushelle | Velvet |
|---|---|---|---|---|
| Oct 2025 | 93.2% | 3.7% | 2% | 1.1% |
| Nov 2025 | 94% | 3% | 1.7% | 1.3% |
| Dec 2025 | 94.7% | 3% | 1.6% | 0.75% |
| Jan 2026 | 95.7% | 2.5% | 1.1% | 0.63% |
| Feb 2026 | 92.8% | 3.7% | 2% | 1.5% |
| Mar 2026 | 90.2% | 5.3% | 2.9% | 1.6% |
| Apr 2026 | 88.8% | 6.4% | 3.5% | 1.3% |
| May 2026 | 91% | 5.4% | 2.2% | 1.3% |
| Jun 2026 | 92.1% | 4.3% | 2.3% | 1.3% |
| Jul 2026 | 88.6% | 6.2% | 3.3% | 1.9% |
| Aug 2026 | 89.7% | 5.2% | 3.5% | 1.6% |
| Sep 2026 | 90.4% | 5.4% | 2.9% | 1.3% |
How has the Cushelle and Who Gives A Crap comparison changed over the last 12 months?
3 findings
- Who Gives A Crap was ahead of Cushelle in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cushelle’s share of searches among toilet roll brands in the United Kingdom moved from 2% to 2.9%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Who Gives A Crap’s share of searches among toilet roll brands in the United Kingdom moved from 93.2% to 90.4%, and its estimated monthly branded searches moved from 74K to 40.5K.
How did search popularity change for United Kingdom toilet roll brands in September 2026?
2 changes
In September 2026, Who Gives A Crap gained share of searches among toilet roll brands in the United Kingdom, from 89.7% to 90.4%.
In September 2026, Cushelle lost share of searches among toilet roll brands in the United Kingdom, from 3.5% to 2.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cushelle’s and Who Gives A Crap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cushelle
1 branded search term
- cushelle
Who Gives A Crap
1 branded search term
- who gives a crap
Other head-to-heads among toilet roll brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.