Brandwave

Velvet vs Who Gives A Crap:Which is more popular?

In September 2026, Who Gives A Crap had more branded searches than Velvet among toilet roll brands in the United Kingdom. Who Gives A Crap had about 40,500 branded searches, while Velvet had 590. Who Gives A Crap made up 90.4% of all toilet roll brand searches we track, and Velvet accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about toilet roll brands, Who Gives A Crap appeared in one of the four answers and Velvet in none.

Among toilet roll brands in the United Kingdom in September 2026

Who do people search for more?

Who Gives A Crap, about 69 searches for every 1 for Velvet

Who Gives A Crap 40.5K searchesVelvet 590 searches

Who does AI mention more?

Who Gives A Crap, mentioned in 1 of 4 answers, Velvet in 0

Who Gives A Crap in 1 of 4Velvet in 0 of 4

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Top toilet roll brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Who Gives A Crap was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Velvet did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Andrex1st
  2. Cushelle2nd
  3. Who Gives A Crap3rd
  4. Velvet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Andrex3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cushelle3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Who Gives A Crap1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Velvet0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about toilet roll brands

4 answers

  • Asked ChatGPT

    “What's the best toilet roll to buy in the UK?”

    1. 1Andrex
    2. 2Cushelle
    3. 3Who Gives A Crap

  • Asked ChatGPT

    “Is bamboo toilet paper better?”

    1. Asked ChatGPT

      “Which toilet roll is the softest?”

      1. 1Andrex
      2. 2Cushelle

    2. Searched Google, AI Overview

      “toilet roll”

      Google showed no AI Overview for this search.

    3. Searched Google, AI Overview

      “toilet paper”

      1. 1Andrex
      2. 2Cushelle

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

    Is Velvet or Who Gives A Crap more popular in search?

    This chart shows how often people search Google for Velvet and Who Gives A Crap by name. Each line represents a brand's share of searches for all four toilet roll brands we track, month by month, from searches in United Kingdom.

    Velvet and Who Gives A Crap among toilet roll brands in the United Kingdom, by month

    Share of searches by month for Who Gives A Crap, Velvet. The figures are in the table below the chart.

    View monthly share of searches table
    MonthWho Gives A CrapAndrexCushelleVelvet
    Oct 202593.2%3.7%2%1.1%
    Nov 202594%3%1.7%1.3%
    Dec 202594.7%3%1.6%0.75%
    Jan 202695.7%2.5%1.1%0.63%
    Feb 202692.8%3.7%2%1.5%
    Mar 202690.2%5.3%2.9%1.6%
    Apr 202688.8%6.4%3.5%1.3%
    May 202691%5.4%2.2%1.3%
    Jun 202692.1%4.3%2.3%1.3%
    Jul 202688.6%6.2%3.3%1.9%
    Aug 202689.7%5.2%3.5%1.6%
    Sep 202690.4%5.4%2.9%1.3%

    How has the Velvet and Who Gives A Crap comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom toilet roll brands in September 2026?

    2 changes

    1. In September 2026, Who Gives A Crap gained share of searches among toilet roll brands in the United Kingdom, from 89.7% to 90.4%.

    2. Estimated monthly branded searches for Velvet in the United Kingdom fell 33% over 12 measured months, from 880 to 590 in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Velvet’s and Who Gives A Crap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Velvet

    1 branded search term

    • velvet toilet paper

    Who Gives A Crap

    1 branded search term

    • who gives a crap

    How the Brand Demand Index is measured

    Other head-to-heads among toilet roll brands

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