How popular isTSB?
In September 2026, people searched for TSB by name about 90,500 times in the United Kingdom, a 17.7% decrease from the previous year. These searches made up 0.91% of all United Kingdom bank searches, placing TSB tenth out of 12 banks. When we asked both ChatGPT and Google AI Overviews about banks, TSB did not appear in any of the answers.
TSB is the tenth most searched of 12 competitors and not listed in any AI answer.
Lloyds BankShare of searches 35.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
SantanderShare of searches 20.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
BarclaysShare of searches 12.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
NatWestShare of searches 10.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th
TSBShare of searches 0.91%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top banks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TSB did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Barclays1st
First Direct2nd
Starling Bank3rd
Monzo4th
HSBC5th
Chase UK6th
Nationwide7th- +2 more
- NatWest10th
Halifax–- TSB–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barclays4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HSBC4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- First Direct4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Monzo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Starling Bank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nationwide2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chase UK2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lloyds Bank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Santander1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TSB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about banks
5 answers
Asked ChatGPT
“Which bank should I open a current account with in the UK?”
Asked ChatGPT
“What are the best banks in the UK?”
Asked ChatGPT
“What's the best UK bank account for switching incentives?”
Searched Google, AI Overview
“bank account”
Searched Google, AI Overview
“best bank account”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which banks compete with TSB?
Share of searches by month for Lloyds Bank, Santander, Barclays, NatWest, HSBC, Nationwide, Halifax, Monzo, TSB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lloyds Bank | Santander | Barclays | NatWest | HSBC | Nationwide | Halifax | Monzo | First Direct | TSB | Starling Bank | Chase UK |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 18.4% | 12.8% | 13.3% | 9.5% | 4% | 3.9% | 1.8% | 1.6% | 0.97% | 0.65% | 0.18% |
| Nov 2025 | 33.6% | 19.6% | 13.7% | 11.5% | 8.5% | 4.2% | 3.6% | 1.9% | 1.7% | 0.85% | 0.7% | 0.15% |
| Dec 2025 | 30.5% | 21.2% | 12.7% | 12.2% | 8.8% | 5.5% | 3.8% | 1.6% | 1.8% | 1.1% | 0.6% | 0.15% |
| Jan 2026 | 31.4% | 23% | 12.8% | 10.8% | 7.8% | 4.8% | 3.4% | 2.2% | 1.9% | 0.97% | 0.8% | 0.22% |
| Feb 2026 | 31.1% | 22.7% | 12.7% | 10.7% | 7.7% | 5.9% | 3.3% | 2.1% | 1.9% | 0.96% | 0.79% | 0.22% |
| Mar 2026 | 31% | 21.1% | 13.9% | 11.7% | 8.5% | 4.3% | 3.9% | 1.9% | 1.7% | 1.1% | 0.71% | 0.19% |
| Apr 2026 | 30.6% | 21.5% | 12% | 11.5% | 8.2% | 6.4% | 3.9% | 1.9% | 1.7% | 1.3% | 0.85% | 0.18% |
| May 2026 | 30.7% | 22% | 11.9% | 10% | 7.2% | 8.2% | 3.8% | 2% | 1.8% | 1.4% | 0.74% | 0.19% |
| Jun 2026 | 31.3% | 21.8% | 13% | 12.5% | 7.4% | 4.6% | 3.6% | 2.1% | 1.8% | 0.93% | 0.76% | 0.16% |
| Jul 2026 | 32% | 22.3% | 13.3% | 10.4% | 7.5% | 4.7% | 4% | 2.1% | 1.9% | 0.95% | 0.77% | 0.2% |
| Aug 2026 | 32.4% | 21.9% | 13.5% | 10.6% | 7.5% | 4.8% | 3.1% | 2.6% | 1.6% | 1.2% | 0.78% | 0.16% |
| Sep 2026 | 35.9% | 20.9% | 12.8% | 10.1% | 7.3% | 4.5% | 2.6% | 2.5% | 1.5% | 0.91% | 0.75% | 0.14% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.9% | 3.6M | +16.3% | +3.6 points | |
| 2, held 2nd | 20.9% | 2.1M | 0% | -1 points | |
| 3, held 3rd | 12.8% | 1.3M | 0% | -0.6 points | |
| 4, held 4th | 10.1% | 1M | 0% | -0.5 points | |
| 5, held 5th | 7.3% | 723K | +1.3% | -0.3 points | |
| 6, held 6th | 4.5% | 450K | 0% | -0.2 points | |
| 7, held 7th | 2.6% | 256K | -12.3% | -0.5 points | |
| 8, held 8th | 2.5% | 246K | 0% | -0.1 points | |
| 9, held 9th | 1.5% | 150K | 0% | -0.1 points | |
| 10, held 10th | 0.91% | 90.5K | -17.7% | -0.2 points | |
| 11, held 11th | 0.75% | 74K | 0% | 0 points | |
| 12, held 12th | 0.14% | 13.5K | -11.8% | 0 points |
35.9%
Held 1st. 3.6M estimated branded searches, +16.3% vs prior month. Share +3.6 points.
20.9%
Held 2nd. 2.1M estimated branded searches, 0% vs prior month. Share -1 points.
3.
Barclays12.8%
Held 3rd. 1.3M estimated branded searches, 0% vs prior month. Share -0.6 points.
4.
NatWest10.1%
Held 4th. 1M estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
HSBC7.3%
Held 5th. 723K estimated branded searches, +1.3% vs prior month. Share -0.3 points.
4.5%
Held 6th. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.
Halifax2.6%
Held 7th. 256K estimated branded searches, -12.3% vs prior month. Share -0.5 points.
8.
Monzo2.5%
Held 8th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.5%
Held 9th. 150K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.
TSB0.91%
Held 10th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.2 points.
0.75%
Held 11th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Chase UK0.14%
Held 12th. 13.5K estimated branded searches, -11.8% vs prior month. Share 0 points.
Compare popularity between TSB and its closest rivals
Every comparison with TSB
11 comparisons
How has branded search demand for TSB changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for TSB in the United Kingdom fell from 110K to 90.5K.
- Across the 12 months ending September 2026, TSB’s share of searches among banks in the United Kingdom held steady, from 0.97% to 0.91%.
How did search popularity change for United Kingdom banks in September 2026?
6 changes
In September 2026, Lloyds Bank gained share of searches among banks in the United Kingdom, from 32.4% to 35.9%.
In September 2026, Santander lost share of searches among banks in the United Kingdom, from 21.9% to 20.9%.
In September 2026, Barclays lost share of searches among banks in the United Kingdom, from 13.5% to 12.8%.
In September 2026, Halifax lost share of searches among banks in the United Kingdom, from 3.1% to 2.6%.
Estimated monthly branded searches for Monzo in the United Kingdom rose 22.4% over 12 measured months, from 201K to 246K in September 2026.
Estimated monthly branded searches for NatWest in the United Kingdom fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026.
How are TSB’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using TSB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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