How popular isSunspel?
In September 2026, people searched for Sunspel by name about 27,100 times in the United Kingdom, a 22.1% increase from the previous year. These searches made up 3.9% of all United Kingdom menswear brand searches, placing Sunspel sixth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about menswear brands, Sunspel appeared in two of the three answers and was the joint fourth most recommended of the 15.
Sunspel is the sixth most searched of 15 competitors and the joint fourth most recommended in AI answers.
Charles TyrwhittShare of searches 53.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
MossShare of searches 13.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 8th
Hawes & CurtisShare of searches 8.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
T.M.LewinShare of searches 5.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
SunspelShare of searches 3.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
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Top menswear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Sunspel was mentioned in two out of three: in two of the three ChatGPT answers. Sunspel is the joint fourth most recommended of the 15.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Charles Tyrwhitt3 of 3Named in 3 of 3 ChatGPT answers
Reiss3 of 3Named in 3 of 3 ChatGPT answers- Sunspel2 of 3Named in 2 of 3 ChatGPT answers
Universal Works2 of 3Named in 2 of 3 ChatGPT answers
Percival2 of 3Named in 2 of 3 ChatGPT answers
Private White V.C.2 of 3Named in 2 of 3 ChatGPT answers- Moss1 of 3Named in 1 of 3 ChatGPT answers
Suitsupply1 of 3Named in 1 of 3 ChatGPT answers- Hawes & Curtis0 of 3Named in 0 of 3 ChatGPT answers
- T.M.Lewin0 of 3Named in 0 of 3 ChatGPT answers
See every answer about menswear brands
3 answers
Asked ChatGPT
“What are the best menswear brands in the UK?”
Asked ChatGPT
“Where should I buy a good suit in the UK?”
Asked ChatGPT
“Which British clothing brands are good for men in their 30s?”
Searched Google, AI Overview
“mens clothing”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“menswear”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which menswear brands compete with Sunspel?
Share of searches by month for Charles Tyrwhitt, Moss, Hawes & Curtis, T.M.Lewin, Suitsupply, Sunspel, Universal Works. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Tyrwhitt | Moss | Hawes & Curtis | T.M.Lewin | Suitsupply | Sunspel | Universal Works | Hackett | Percival | Luke 1977 | Spoke | Reiss | Father Sons | Private White V.C. | Farah |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 17.1% | 9.4% | 5.1% | 5.1% | 3.4% | 3.4% | 1.9% | 1.5% | 1.5% | 1.5% | 1% | 1.1% | 0.56% | 0.7% |
| Nov 2025 | 44.9% | 16.5% | 11% | 6% | 3.3% | 4% | 3.3% | 2.3% | 1.7% | 1.7% | 1.3% | 1.2% | 1.6% | 0.44% | 0.65% |
| Dec 2025 | 43.5% | 15.9% | 10.7% | 5.9% | 3.9% | 4.8% | 3.9% | 2.2% | 1.5% | 2.1% | 1.4% | 1.4% | 1.7% | 0.42% | 0.69% |
| Jan 2026 | 39.2% | 21.5% | 9.6% | 6.4% | 4.3% | 4.3% | 3.5% | 2.9% | 1.4% | 1.8% | 1.8% | 0.86% | 0.92% | 0.7% | 0.72% |
| Feb 2026 | 41.7% | 18.8% | 10.3% | 5.6% | 4.6% | 3.8% | 3.8% | 2.6% | 1.9% | 2.2% | 1.6% | 0.91% | 1.2% | 0.5% | 0.66% |
| Mar 2026 | 42.3% | 18.9% | 10.4% | 5.7% | 4.7% | 4.7% | 3.1% | 2.1% | 1.9% | 1.5% | 1.5% | 0.93% | 1.2% | 0.33% | 0.69% |
| Apr 2026 | 41.3% | 18.5% | 10.2% | 8.3% | 4.6% | 4.6% | 3% | 1.7% | 1.5% | 1.5% | 1.5% | 0.91% | 1.2% | 0.49% | 0.76% |
| May 2026 | 48.3% | 17.7% | 7.9% | 6.5% | 4.3% | 4.3% | 2.9% | 1.3% | 1.4% | 1.4% | 1.3% | 0.71% | 1% | 0.31% | 0.49% |
| Jun 2026 | 48.8% | 17.9% | 8% | 6.6% | 3.6% | 4.4% | 2.4% | 1.3% | 1.6% | 1.2% | 1.4% | 0.88% | 1.1% | 0.32% | 0.49% |
| Jul 2026 | 48.4% | 17.8% | 8% | 6.5% | 3.6% | 4.4% | 2.4% | 1.6% | 1.3% | 1.1% | 1.4% | 0.71% | 0.76% | 1.6% | 0.49% |
| Aug 2026 | 44.3% | 19.9% | 8.9% | 7.3% | 4% | 4% | 2.7% | 1.5% | 1.5% | 1.5% | 1.4% | 0.65% | 0.85% | 0.97% | 0.54% |
| Sep 2026 | 53.2% | 13.1% | 8.7% | 5.9% | 3.9% | 3.9% | 3.2% | 1.5% | 1.4% | 1.3% | 1.2% | 0.78% | 0.77% | 0.64% | 0.53% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.2% | 368K | +22.3% | +8.8 points | |
| 2, held 2nd | 13.1% | 90.5K | -33% | -6.8 points | |
| 3, held 3rd | 8.7% | 60.5K | 0% | -0.2 points | |
| 4, held 4th | 5.9% | 40.5K | -18.2% | -1.4 points | |
| 5, held 5th | 3.9% | 27.1K | 0% | -0.1 points | |
| 6, held 6th | 3.9% | 27.1K | 0% | -0.1 points | |
| 7, held 7th | 3.2% | 22.2K | +22.7% | +0.5 points | |
| 8, moved from 9th to 8th | 1.5% | 10.2K | -0.59% | 0 pointsmoved from 9th to 8th | |
| 9, moved from 10th to 9th | 1.4% | 9.7K | -3% | -0.1 pointsmoved from 10th to 9th | |
| 10, moved from 8th to 10th | 1.3% | 9K | -14.3% | -0.2 pointsmoved from 8th to 10th | |
| 11, held 11th | 1.2% | 8.5K | -9.2% | -0.2 points | |
| 12, moved from 14th to 12th | 0.78% | 5.4K | +22.7% | +0.1 pointsmoved from 14th to 12th | |
| 13, held 13th | 0.77% | 5.3K | -8.6% | -0.1 points | |
| 14, moved from 12th to 14th | 0.64% | 4.4K | -33.3% | -0.3 pointsmoved from 12th to 14th | |
| 15, held 15th | 0.53% | 3.7K | 0% | 0 points |
53.2%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +8.8 points.
2.
Moss13.1%
Held 2nd. 90.5K estimated branded searches, -33% vs prior month. Share -6.8 points.
8.7%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.9%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
3.9%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Sunspel3.9%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.2%
Held 7th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.5 points.
8.
Hackett1.5%
Moved from 9th to 8th. 10.2K estimated branded searches, -0.59% vs prior month. Share 0 points.
9.
Percival1.4%
Moved from 10th to 9th. 9.7K estimated branded searches, -3% vs prior month. Share -0.1 points.
10.
Luke 19771.3%
Moved from 8th to 10th. 9K estimated branded searches, -14.3% vs prior month. Share -0.2 points.
11.
Spoke1.2%
Held 11th. 8.5K estimated branded searches, -9.2% vs prior month. Share -0.2 points.
12.
Reiss0.78%
Moved from 14th to 12th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
13.
Father Sons0.77%
Held 13th. 5.3K estimated branded searches, -8.6% vs prior month. Share -0.1 points.
0.64%
Moved from 12th to 14th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.3 points.
15.
Farah0.53%
Held 15th. 3.7K estimated branded searches, 0% vs prior month. Share 0 points.
Reiss sells other things too, so only its searches that name this product count here, like “reiss men”.
Compare popularity between Sunspel and its closest rivals
Every comparison with Sunspel
25 comparisons
- Boden vs Sunspel
- Crew Clothing vs Sunspel
- FatFace vs Sunspel
- Jack Wills vs Sunspel
- Joules vs Sunspel
- Saltrock vs Sunspel
- Seasalt Cornwall vs Sunspel
- Sunspel vs Superdry
- Sunspel vs Weird Fish
- Sunspel vs White Stuff
- Charles Tyrwhitt vs Sunspel
- Hawes & Curtis vs Sunspel
- Moss vs Sunspel
- Suitsupply vs Sunspel
- Sunspel vs T.M.Lewin
- Hush vs Sunspel
- Sunspel vs Universal Works
- Hackett vs Sunspel
- Percival vs Sunspel
- Luke 1977 vs Sunspel
- Spoke vs Sunspel
- Reiss vs Sunspel
- Father Sons vs Sunspel
- Private White V.C. vs Sunspel
- Farah vs Sunspel
How has branded search demand for Sunspel changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sunspel in the United Kingdom rose from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Sunspel’s share of searches among menswear brands in the United Kingdom peaked at 4.8% in December 2025 and was lowest at 3.4% in October 2025.
How did search popularity change for United Kingdom menswear brands in September 2026?
6 changes
In September 2026, Charles Tyrwhitt gained share of searches among menswear brands in the United Kingdom, from 44.3% to 53.2%.
In September 2026, Universal Works gained share of searches among menswear brands in the United Kingdom, from 2.7% to 3.2%.
In September 2026, Moss lost share of searches among menswear brands in the United Kingdom, from 19.9% to 13.1%.
In September 2026, T.M.Lewin lost share of searches among menswear brands in the United Kingdom, from 7.3% to 5.9%.
In September 2026, Reiss rose from 14th to 12th among menswear brands in the United Kingdom.
In September 2026, Hackett rose from 9th to 8th among menswear brands in the United Kingdom.
How are Sunspel’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sunspel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sunspel
Do you work for Sunspel? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Sunspel compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Casual clothing brands | 11th of 12 | 1.7% | Show ranking |
| Menswear brands | 6th of 15 | 3.9% | Shown above |
Is Sunspel your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.