Brandwave

Suitsupply vs Sunspel:Which is more popular?

In September 2026, Suitsupply and Sunspel were level in searches among menswear brands in the United Kingdom, with an estimated 27.1K branded searches each, at 3.9% of the total each. When we asked ChatGPT and Google AI Overviews about menswear brands, Sunspel appeared in two of the three answers and Suitsupply in one. Sunspel was mentioned before Suitsupply in two out of three answers.

Among menswear brands in the United Kingdom in September 2026

Who do people search for more?

Suitsupply and Sunspel are searched for about as often as each other.

Suitsupply 27.1K searchesSunspel 27.1K searches

Who does AI mention more?

Sunspel, mentioned in 2 of 3 answers, Suitsupply in 1

Sunspel in 2 of 3Suitsupply in 1 of 3

Who does AI recommend more?

Sunspel, named ahead of Suitsupply in 2 of 3 answers

Sunspel first in 2Suitsupply first in 1

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Top menswear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sunspel was mentioned in two out of three: in two of the three ChatGPT answers. Suitsupply was mentioned in one out of three: in one of the three ChatGPT answers. Sunspel was listed before Suitsupply in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Charles Tyrwhitt1st
  2. Reiss2nd
  3. Percival3rd
  4. Sunspel4th
  5. Private White V.C.4th
  6. Suitsupply6th
  7. Universal Works7th
  8. Moss8th
  9. Hawes & Curtis–
  10. T.M.Lewin–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charles Tyrwhitt3 of 3Named in 3 of 3 ChatGPT answers
  • Reiss3 of 3Named in 3 of 3 ChatGPT answers
  • Sunspel2 of 3Named in 2 of 3 ChatGPT answers
  • Universal Works2 of 3Named in 2 of 3 ChatGPT answers
  • Percival2 of 3Named in 2 of 3 ChatGPT answers
  • Private White V.C.2 of 3Named in 2 of 3 ChatGPT answers
  • Moss1 of 3Named in 1 of 3 ChatGPT answers
  • Suitsupply1 of 3Named in 1 of 3 ChatGPT answers
  • Hawes & Curtis0 of 3Named in 0 of 3 ChatGPT answers
  • T.M.Lewin0 of 3Named in 0 of 3 ChatGPT answers

+5 more

See every answer about menswear brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Suitsupply or Sunspel more popular in search?

This chart shows how often people search Google for Suitsupply and Sunspel by name. Each line represents a brand's share of searches for all 15 menswear brands we track, month by month, from searches in United Kingdom.

Suitsupply and Sunspel among menswear brands in the United Kingdom, by month

Share of searches by month for Suitsupply, Sunspel. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles TyrwhittMossHawes & CurtisT.M.LewinSuitsupplySunspelUniversal WorksHackettPercivalLuke 1977SpokeReissFather SonsPrivate White V.C.Farah
Oct 202546.7%17.1%9.4%5.1%5.1%3.4%3.4%1.9%1.5%1.5%1.5%1%1.1%0.56%0.7%
Nov 202544.9%16.5%11%6%3.3%4%3.3%2.3%1.7%1.7%1.3%1.2%1.6%0.44%0.65%
Dec 202543.5%15.9%10.7%5.9%3.9%4.8%3.9%2.2%1.5%2.1%1.4%1.4%1.7%0.42%0.69%
Jan 202639.2%21.5%9.6%6.4%4.3%4.3%3.5%2.9%1.4%1.8%1.8%0.86%0.92%0.7%0.72%
Feb 202641.7%18.8%10.3%5.6%4.6%3.8%3.8%2.6%1.9%2.2%1.6%0.91%1.2%0.5%0.66%
Mar 202642.3%18.9%10.4%5.7%4.7%4.7%3.1%2.1%1.9%1.5%1.5%0.93%1.2%0.33%0.69%
Apr 202641.3%18.5%10.2%8.3%4.6%4.6%3%1.7%1.5%1.5%1.5%0.91%1.2%0.49%0.76%
May 202648.3%17.7%7.9%6.5%4.3%4.3%2.9%1.3%1.4%1.4%1.3%0.71%1%0.31%0.49%
Jun 202648.8%17.9%8%6.6%3.6%4.4%2.4%1.3%1.6%1.2%1.4%0.88%1.1%0.32%0.49%
Jul 202648.4%17.8%8%6.5%3.6%4.4%2.4%1.6%1.3%1.1%1.4%0.71%0.76%1.6%0.49%
Aug 202644.3%19.9%8.9%7.3%4%4%2.7%1.5%1.5%1.5%1.4%0.65%0.85%0.97%0.54%
Sep 202653.2%13.1%8.7%5.9%3.9%3.9%3.2%1.5%1.4%1.3%1.2%0.78%0.77%0.64%0.53%

How has the Suitsupply and Sunspel comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Sunspel took it in November 2025, Suitsupply took it in February 2026, Sunspel took it in June 2026.
  • Across the 12 months ending September 2026, Suitsupply’s share of searches among menswear brands in the United Kingdom moved from 5.1% to 3.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Sunspel’s share of searches among menswear brands in the United Kingdom moved from 3.4% to 3.9%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for United Kingdom menswear brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Sunspel in the United Kingdom rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Suitsupply in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Suitsupply’s and Sunspel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Suitsupply

1 branded search term

  • suitsupply

Sunspel

1 branded search term

  • sunspel

How the Brand Demand Index is measured

Other head-to-heads among menswear brands

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