Menswear brands in the United Kingdom:Which are most popular?

Name: Menswear brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Charles Tyrwhitt was the most searched menswear brand in the United Kingdom, accounting for 53.2% of all searches among the 15 brands we track. When we checked with ChatGPT and Google AI Overviews, Charles Tyrwhitt and Reiss showed up in every answer. Charles Tyrwhitt was recommended most often, coming first in one out of three responses.

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Top menswear brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Charles Tyrwhitt and Reiss appeared every time. Charles Tyrwhitt was recommended most often, coming first in one out of three answers. Reiss was second, and Percival was third. Hawes & Curtis, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Charles Tyrwhitt	Named in 3 of 3 ChatGPT answers	3 of 3
Reiss	Named in 3 of 3 ChatGPT answers	3 of 3
Sunspel	Named in 2 of 3 ChatGPT answers	2 of 3
Universal Works	Named in 2 of 3 ChatGPT answers	2 of 3
Percival	Named in 2 of 3 ChatGPT answers	2 of 3
Private White V.C.	Named in 2 of 3 ChatGPT answers	2 of 3
Moss	Named in 1 of 3 ChatGPT answers	1 of 3
Suitsupply	Named in 1 of 3 ChatGPT answers	1 of 3
Hawes & Curtis	Named in 0 of 3 ChatGPT answers	0 of 3
T.M.Lewin	Named in 0 of 3 ChatGPT answers	0 of 3
Hackett	Named in 0 of 3 ChatGPT answers	0 of 3
Luke 1977	Named in 0 of 3 ChatGPT answers	0 of 3
Spoke	Named in 0 of 3 ChatGPT answers	0 of 3
Father Sons	Named in 0 of 3 ChatGPT answers	0 of 3
Farah	Named in 0 of 3 ChatGPT answers	0 of 3

Charles Tyrwhitt3 of 3Named in 3 of 3 ChatGPT answers
Reiss3 of 3Named in 3 of 3 ChatGPT answers
Sunspel2 of 3Named in 2 of 3 ChatGPT answers
Universal Works2 of 3Named in 2 of 3 ChatGPT answers
Percival2 of 3Named in 2 of 3 ChatGPT answers
Private White V.C.2 of 3Named in 2 of 3 ChatGPT answers
Moss1 of 3Named in 1 of 3 ChatGPT answers
Suitsupply1 of 3Named in 1 of 3 ChatGPT answers
Hawes & Curtis0 of 3Named in 0 of 3 ChatGPT answers
T.M.Lewin0 of 3Named in 0 of 3 ChatGPT answers
Hackett0 of 3Named in 0 of 3 ChatGPT answers
Luke 19770 of 3Named in 0 of 3 ChatGPT answers
Spoke0 of 3Named in 0 of 3 ChatGPT answers
Father Sons0 of 3Named in 0 of 3 ChatGPT answers
Farah0 of 3Named in 0 of 3 ChatGPT answers

See every answer about menswear brands

3 answers

Asked ChatGPT
“What are the best menswear brands in the UK?”
Asked ChatGPT
“Where should I buy a good suit in the UK?”
1. 1Charles Tyrwhitt
2. 2Suitsupply
3. 3Moss
4. 4Reiss
Asked ChatGPT
“Which British clothing brands are good for men in their 30s?”
Searched Google, AI Overview
“mens clothing”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“menswear”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which menswear brands do people search for most?

This chart shows how often people search Google for each menswear brand by name. Each line represents a brand's share of searches for all 15 menswear brands we track, month by month, from searches in United Kingdom.

Share of searches among menswear brands in the United Kingdom, by month

Month	Charles Tyrwhitt	Moss	Hawes & Curtis	T.M.Lewin	Suitsupply	Sunspel	Universal Works	Hackett	Percival	Luke 1977	Spoke	Reiss	Father Sons	Private White V.C.	Farah
Oct 2025	46.7%	17.1%	9.4%	5.1%	5.1%	3.4%	3.4%	1.9%	1.5%	1.5%	1.5%	1%	1.1%	0.56%	0.7%
Nov 2025	44.9%	16.5%	11%	6%	3.3%	4%	3.3%	2.3%	1.7%	1.7%	1.3%	1.2%	1.6%	0.44%	0.65%
Dec 2025	43.5%	15.9%	10.7%	5.9%	3.9%	4.8%	3.9%	2.2%	1.5%	2.1%	1.4%	1.4%	1.7%	0.42%	0.69%
Jan 2026	39.2%	21.5%	9.6%	6.4%	4.3%	4.3%	3.5%	2.9%	1.4%	1.8%	1.8%	0.86%	0.92%	0.7%	0.72%
Feb 2026	41.7%	18.8%	10.3%	5.6%	4.6%	3.8%	3.8%	2.6%	1.9%	2.2%	1.6%	0.91%	1.2%	0.5%	0.66%
Mar 2026	42.3%	18.9%	10.4%	5.7%	4.7%	4.7%	3.1%	2.1%	1.9%	1.5%	1.5%	0.93%	1.2%	0.33%	0.69%
Apr 2026	41.3%	18.5%	10.2%	8.3%	4.6%	4.6%	3%	1.7%	1.5%	1.5%	1.5%	0.91%	1.2%	0.49%	0.76%
May 2026	48.3%	17.7%	7.9%	6.5%	4.3%	4.3%	2.9%	1.3%	1.4%	1.4%	1.3%	0.71%	1%	0.31%	0.49%
Jun 2026	48.8%	17.9%	8%	6.6%	3.6%	4.4%	2.4%	1.3%	1.6%	1.2%	1.4%	0.88%	1.1%	0.32%	0.49%
Jul 2026	48.4%	17.8%	8%	6.5%	3.6%	4.4%	2.4%	1.6%	1.3%	1.1%	1.4%	0.71%	0.76%	1.6%	0.49%
Aug 2026	44.3%	19.9%	8.9%	7.3%	4%	4%	2.7%	1.5%	1.5%	1.5%	1.4%	0.65%	0.85%	0.97%	0.54%
Sep 2026	53.2%	13.1%	8.7%	5.9%	3.9%	3.9%	3.2%	1.5%	1.4%	1.3%	1.2%	0.78%	0.77%	0.64%	0.53%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Charles Tyrwhitt	53.2%	368K	+22.3%	+8.8 points
2, held 2nd	Moss	13.1%	90.5K	-33%	-6.8 points
3, held 3rd	Hawes & Curtis	8.7%	60.5K	0%	-0.2 points
4, held 4th	T.M.Lewin	5.9%	40.5K	-18.2%	-1.4 points
5, held 5th	Suitsupply	3.9%	27.1K	0%	-0.1 points
6, held 6th	Sunspel	3.9%	27.1K	0%	-0.1 points
7, held 7th	Universal Works	3.2%	22.2K	+22.7%	+0.5 points
8, moved from 9th to 8th	Hackett	1.5%	10.2K	-0.59%	0 pointsmoved from 9th to 8th
9, moved from 10th to 9th	Percival	1.4%	9.7K	-3%	-0.1 pointsmoved from 10th to 9th
10, moved from 8th to 10th	Luke 1977	1.3%	9K	-14.3%	-0.2 pointsmoved from 8th to 10th
11, held 11th	Spoke	1.2%	8.5K	-9.2%	-0.2 points
12, moved from 14th to 12th	Reiss	0.78%	5.4K	+22.7%	+0.1 pointsmoved from 14th to 12th
13, held 13th	Father Sons	0.77%	5.3K	-8.6%	-0.1 points
14, moved from 12th to 14th	Private White V.C.	0.64%	4.4K	-33.3%	-0.3 pointsmoved from 12th to 14th
15, held 15th	Farah	0.53%	3.7K	0%	0 points

1.Charles Tyrwhitt
53.2%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +8.8 points.
2.Moss
13.1%
Held 2nd. 90.5K estimated branded searches, -33% vs prior month. Share -6.8 points.
3.Hawes & Curtis
8.7%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.T.M.Lewin
5.9%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
5.Suitsupply
3.9%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Sunspel
3.9%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.Universal Works
3.2%
Held 7th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.5 points.
8.Hackett
1.5%
Moved from 9th to 8th. 10.2K estimated branded searches, -0.59% vs prior month. Share 0 points.
9.Percival
1.4%
Moved from 10th to 9th. 9.7K estimated branded searches, -3% vs prior month. Share -0.1 points.
10.Luke 1977
1.3%
Moved from 8th to 10th. 9K estimated branded searches, -14.3% vs prior month. Share -0.2 points.
11.Spoke
1.2%
Held 11th. 8.5K estimated branded searches, -9.2% vs prior month. Share -0.2 points.
12.Reiss
0.78%
Moved from 14th to 12th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
13.Father Sons
0.77%
Held 13th. 5.3K estimated branded searches, -8.6% vs prior month. Share -0.1 points.
14.Private White V.C.
0.64%
Moved from 12th to 14th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.3 points.
15.Farah
0.53%
Held 15th. 3.7K estimated branded searches, 0% vs prior month. Share 0 points.

Reiss sells other things too, so only its searches that name this product count here, like “reiss men”.

Which brand is most popular in search among menswear brands in the United Kingdom?

15 brands

In September 2026, Charles Tyrwhitt was the most searched among menswear brands in the United Kingdom, with an estimated 368K branded searches, 53.2% of all searches for the 15 we track. Moss is in 2nd place, 40.1 percentage points behind at 13.1%.

United Kingdom menswear brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Charles Tyrwhitt	46.7% → 53.2%	53.2%Sep 2026	39.2%Jan 2026	1st
Moss	17.1% → 13.1%	21.5%Jan 2026	13.1%Sep 2026	2nd
Hawes & Curtis	9.4% → 8.7%	11%Nov 2025	7.9%May 2026	3rd
T.M.Lewin	5.1% → 5.9%	8.3%Apr 2026	5.1%Oct 2025	5th → 4th
Suitsupply	5.1% → 3.9%	5.1%Oct 2025	3.3%Nov 2025	4th → 5th
Sunspel	3.4% → 3.9%	4.8%Dec 2025	3.4%Oct 2025	6th
Universal Works	3.4% → 3.2%	3.9%Dec 2025	2.4%Jul 2026	7th
Hackett	1.9% → 1.5%	2.9%Jan 2026	1.3%May 2026	8th
Percival	1.5% → 1.4%	1.9%Mar 2026	1.3%Jul 2026	11th → 9th
Luke 1977	1.5% → 1.3%	2.2%Feb 2026	1.1%Jul 2026	10th
Spoke	1.5% → 1.2%	1.8%Jan 2026	1.2%Sep 2026	9th → 11th
Reiss	1% → 0.78%	1.4%Dec 2025	0.65%Aug 2026	13th → 12th
Father Sons	1.1% → 0.77%	1.7%Dec 2025	0.76%Jul 2026	12th → 13th
Private White V.C.	0.56% → 0.64%	1.6%Jul 2026	0.31%May 2026	15th → 14th
Farah	0.7% → 0.53%	0.76%Apr 2026	0.49%May 2026	14th → 15th

Each finding as a sentence

Across the 12 months ending September 2026, Charles Tyrwhitt’s share of searches among menswear brands in the United Kingdom increased from 46.7% to 53.2%.
Across the 12 months ending September 2026, Moss’ share of searches among menswear brands in the United Kingdom decreased from 17.1% to 13.1%.
Across the 12 months ending September 2026, Hawes & Curtis’ share of searches among menswear brands in the United Kingdom decreased from 9.4% to 8.7%.
Across the 12 months ending September 2026, T.M.Lewin’s share of searches among menswear brands in the United Kingdom increased from 5.1% to 5.9%.
Across the 12 months ending September 2026, Suitsupply’s share of searches among menswear brands in the United Kingdom decreased from 5.1% to 3.9%.
Across the 12 months ending September 2026, Charles Tyrwhitt’s share of searches among menswear brands in the United Kingdom peaked at 53.2% in September 2026 and was lowest at 39.2% in January 2026.
Across the 12 months ending September 2026, Moss’ share of searches among menswear brands in the United Kingdom peaked at 21.5% in January 2026 and was lowest at 13.1% in September 2026.
Across the 12 months ending September 2026, Hawes & Curtis’ share of searches among menswear brands in the United Kingdom peaked at 11% in November 2025 and was lowest at 7.9% in May 2026.
Across the 12 months ending September 2026, T.M.Lewin’s share of searches among menswear brands in the United Kingdom peaked at 8.3% in April 2026 and was lowest at 5.1% in October 2025.
Across the 12 months ending September 2026, Suitsupply’s share of searches among menswear brands in the United Kingdom peaked at 5.1% in October 2025 and was lowest at 3.3% in November 2025.
Across the 12 months ending September 2026, Sunspel’s share of searches among menswear brands in the United Kingdom peaked at 4.8% in December 2025 and was lowest at 3.4% in October 2025.
Across the 12 months ending September 2026, Universal Works’ share of searches among menswear brands in the United Kingdom peaked at 3.9% in December 2025 and was lowest at 2.4% in July 2026.
Across the 12 months ending September 2026, Hackett’s share of searches among menswear brands in the United Kingdom peaked at 2.9% in January 2026 and was lowest at 1.3% in May 2026.
Across the 12 months ending September 2026, Luke 1977’s share of searches among menswear brands in the United Kingdom peaked at 2.2% in February 2026 and was lowest at 1.1% in July 2026.
Across the 12 months ending September 2026, Private White V.C.’s share of searches among menswear brands in the United Kingdom peaked at 1.6% in July 2026 and was lowest at 0.31% in May 2026.
Across the 12 months ending September 2026, T.M.Lewin rose from 5th to 4th among menswear brands in the United Kingdom.
Across the 12 months ending September 2026, Suitsupply fell from 4th to 5th among menswear brands in the United Kingdom.
Across the 12 months ending September 2026, Percival rose from 11th to 9th among menswear brands in the United Kingdom.
Across the 12 months ending September 2026, Spoke fell from 9th to 11th among menswear brands in the United Kingdom.
Across the 12 months ending September 2026, Reiss rose from 13th to 12th among menswear brands in the United Kingdom.
Across the 12 months ending September 2026, Father Sons fell from 12th to 13th among menswear brands in the United Kingdom.
Across the 12 months ending September 2026, Private White V.C. rose from 15th to 14th among menswear brands in the United Kingdom.
Across the 12 months ending September 2026, Farah fell from 14th to 15th among menswear brands in the United Kingdom.
Across the 12 months ending September 2026, Sunspel, Universal Works, Hackett and Luke 1977 held steady: their share of searches among menswear brands in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom menswear brands in September 2026?

8 changes

In September 2026, Charles Tyrwhitt gained share of searches among menswear brands in the United Kingdom, from 44.3% to 53.2%.
In September 2026, Universal Works gained share of searches among menswear brands in the United Kingdom, from 2.7% to 3.2%.
In September 2026, Moss lost share of searches among menswear brands in the United Kingdom, from 19.9% to 13.1%.
In September 2026, T.M.Lewin lost share of searches among menswear brands in the United Kingdom, from 7.3% to 5.9%.
In September 2026, Reiss rose from 14th to 12th among menswear brands in the United Kingdom.
In September 2026, Hackett rose from 9th to 8th among menswear brands in the United Kingdom.
In September 2026, Percival rose from 10th to 9th among menswear brands in the United Kingdom.
In September 2026, Luke 1977 fell from 8th to 10th among menswear brands in the United Kingdom.

How are branded searches counted for menswear brands?

22 search terms

Each brand's share of searches among menswear brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.