Crew Clothing vs Sunspel:Which is more popular in the United Kingdom?
In September 2026, Crew Clothing had more branded searches than Sunspel among casual clothing brands in the United Kingdom. Crew Clothing had about 165,000 branded searches, while Sunspel had 27,100. Crew Clothing made up 10.1% of all casual clothing brand searches we track, and Sunspel accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about casual clothing brands, Sunspel appeared in three of the four answers and Crew Clothing in none.
Who do people search for more?
Crew Clothing, about 6 searches for every 1 for Sunspel
Who does AI mention more?
Sunspel, mentioned in 3 of 4 answers, Crew Clothing in 0
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Top casual clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sunspel was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Crew Clothing did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sunspel3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Boden1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
White Stuff1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Seasalt Cornwall1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hush1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
FatFace0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Superdry0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Crew Clothing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Weird Fish0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Joules0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about casual clothing brands
4 answers
Asked ChatGPT
“What are some good British casual clothing brands?”
Asked ChatGPT
“Which UK brands sell nice clothes for weekends away?”
Asked ChatGPT
“Where can I buy a good quality hoodie in the UK?”
Searched Google, AI Overview
“clothing brands uk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Crew Clothing or Sunspel more popular in search?
This chart shows how often people search Google for Crew Clothing and Sunspel by name. Each line represents a brand's share of searches for all 12 casual clothing brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Crew Clothing, Sunspel. The figures are in the table below the chart.
View monthly share of searches table
| Month | FatFace | Boden | Superdry | White Stuff | Crew Clothing | Seasalt Cornwall | Weird Fish | Joules | Saltrock | Jack Wills | Sunspel | Hush |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.1% | 15.6% | 19.1% | 12.8% | 10.4% | 7% | 5.7% | 2.3% | 2.6% | 3.1% | 1.2% | 1.2% |
| Nov 2025 | 17.7% | 11.9% | 21.7% | 14.5% | 11.9% | 6.5% | 6.5% | 1.9% | 2.4% | 2.9% | 1.3% | 0.87% |
| Dec 2025 | 22% | 9.8% | 22% | 12% | 12% | 6.6% | 5.4% | 2% | 3% | 3% | 1.3% | 0.89% |
| Jan 2026 | 20.1% | 13.5% | 20.1% | 13.5% | 11% | 7.4% | 5% | 1.9% | 2.2% | 2.7% | 1.5% | 1.2% |
| Feb 2026 | 18.4% | 15% | 18.4% | 15% | 10.1% | 8.2% | 4.5% | 2.1% | 2.5% | 3% | 1.4% | 1.4% |
| Mar 2026 | 19.2% | 15.7% | 15.7% | 15.7% | 10.5% | 8.6% | 4.7% | 2.2% | 2.6% | 2.1% | 1.7% | 1.4% |
| Apr 2026 | 21.8% | 17.8% | 11.9% | 14.6% | 9.8% | 9.8% | 4.4% | 2.2% | 2.4% | 2.4% | 1.6% | 1.3% |
| May 2026 | 20.5% | 16.7% | 13.7% | 13.7% | 11.2% | 9.2% | 5% | 2.1% | 2.8% | 1.8% | 1.8% | 1.5% |
| Jun 2026 | 18.7% | 15.3% | 12.5% | 15.3% | 12.5% | 10.2% | 5.6% | 2.3% | 2.5% | 1.7% | 2.1% | 1.4% |
| Jul 2026 | 18.8% | 15.4% | 12.5% | 15.4% | 12.5% | 10.3% | 4.6% | 1.9% | 3.1% | 2.1% | 2.1% | 1.4% |
| Aug 2026 | 21.7% | 11.8% | 14.5% | 14.5% | 11.8% | 9.7% | 5.3% | 2.3% | 3.6% | 1.9% | 1.6% | 1.3% |
| Sep 2026 | 18.4% | 15.1% | 15.1% | 15.1% | 10.1% | 10.1% | 4.5% | 3.1% | 3% | 2.5% | 1.7% | 1.4% |
How has branded search for Crew Clothing and Sunspel changed in the United Kingdom over the last 12 months?
3 findings
- Crew Clothing was ahead of Sunspel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crew Clothing’s share of searches among casual clothing brands in the United Kingdom moved from 10.4% to 10.1%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Sunspel’s share of searches among casual clothing brands in the United Kingdom moved from 1.2% to 1.7%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for United Kingdom casual clothing brands in September 2026?
2 changes
In September 2026, Crew Clothing lost share of searches among casual clothing brands in the United Kingdom, from 11.8% to 10.1%.
Estimated monthly branded searches for Sunspel in the United Kingdom rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
How are Crew Clothing’s and Sunspel’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crew Clothing’s and Sunspel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crew Clothing
1 branded search term
- crew clothing
Sunspel
1 branded search term
- sunspel
Other head-to-heads among casual clothing brands
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