Brandwave

How popular isReiss?

In September 2026, people searched for Reiss by name about 206,000 times in the United Kingdom, an 18.3% decrease from the previous year. These searches made up 16.7% of all United Kingdom women's fashion brand searches, placing Reiss second out of 14 brands. When we asked both ChatGPT and Google AI Overviews about women's fashion brands, Reiss appeared in two of the four answers and was the second most recommended of the 14.

Search and AI answers in September 2026

Reiss is the second most searched of 14 competitors and the second most recommended in AI answers.

  1. Mint VelvetShare of searches 16.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. ReissShare of searches 16.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. HobbsShare of searches 11.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. ME+EMShare of searches 9.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. Phase EightShare of searches 9.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

+9 more

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Top women's fashion brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Reiss was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Reiss is the second most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hobbs1st
  2. Reiss2nd
  3. Phase Eight3rd
  4. Jigsaw4th
  5. ME+EM5th
  6. Whistles6th
  7. Boden7th
  8. RIXO8th
  9. Mint Velvet–
  10. Sézane–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hobbs3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Phase Eight3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Reiss2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ME+EM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Whistles2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • RIXO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boden2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jigsaw2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mint Velvet0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sézane0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+4 more

See every answer about women's fashion brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which women's fashion brands compete with Reiss?

Reiss against women's fashion brands in the United Kingdom, by month

Share of searches by month for Mint Velvet, Reiss, Hobbs, ME+EM, Phase Eight, Sézane, Whistles, Karen Millen, RIXO, Monsoon. The figures are in the table below the chart.

View monthly share of searches table
MonthMint VelvetReissHobbsME+EMPhase EightSézaneWhistlesKaren MillenRIXOMonsoonBodenJigsawBaukjenLK Bennett
Oct 202518%18%12.1%6.6%9.9%8.1%8.1%8.1%2%2.2%1.6%1.3%1.6%2.4%
Nov 202519.1%19.1%12.8%5.7%8.6%8.6%7%8.6%2.6%1.9%0.94%1.4%1.1%2.6%
Dec 202520.5%20.5%11.2%6.2%9.2%7.5%7.5%7.5%1.8%1.7%0.55%1.8%1.2%2.8%
Jan 202617.5%17.5%11.8%6.5%11.8%6.5%7.8%7.8%2.4%2.5%0.86%1.9%1.6%3.5%
Feb 202615.7%15.7%10.6%7.1%12.9%7.1%8.6%8.6%2.6%2.3%0.95%1.7%1.4%4.7%
Mar 202616.8%16.8%11.3%6.2%11.3%7.5%7.5%7.5%2.8%2.4%1.5%1.5%1.9%5.1%
Apr 202617.2%14%11.5%7.7%11.5%6.3%7.7%7.7%2.8%3%2.3%1.5%1.5%5.2%
May 202616.6%16.6%11.2%7.4%11.2%6.1%7.4%9.1%3.3%4.3%2.2%1.5%1.5%1.5%
Jun 202614.3%17.6%11.8%7.8%11.8%6.5%7.8%7.8%3.5%4.5%2.4%1.6%1.3%1.3%
Jul 202615.2%18.6%10.2%8.3%12.5%5.6%8.3%6.9%3.7%3.9%2.5%1.7%1.4%1.1%
Aug 202616.4%16.4%11%7.4%11%7.4%7.4%11%2.7%2.9%1.8%2.2%1.2%1.2%
Sep 202616.7%16.7%11.2%9.1%9.1%9.1%9.1%7.5%2.7%2.4%1.8%1.8%1.5%1%

  1. 1.Mint Velvet

    16.7%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Reiss

    16.7%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Hobbs

    11.2%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.ME+EM

    9.1%

    Moved from 6th to 4th. 110K estimated branded searches, +21.5% vs prior month. Share +1.8 points.

  5. 5.Phase Eight

    9.1%

    Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1.9 points.

  6. 6.Sézane

    9.1%

    Moved from 7th to 6th. 110K estimated branded searches, +21.5% vs prior month. Share +1.8 points.

  7. 7.Whistles

    9.1%

    Moved from 8th to 7th. 110K estimated branded searches, +21.5% vs prior month. Share +1.8 points.

  8. 8.Karen Millen

    7.5%

    Moved from 4th to 8th. 90.5K estimated branded searches, -33% vs prior month. Share -3.5 points.

  9. 9.RIXO

    2.7%

    Moved from 10th to 9th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Monsoon

    2.4%

    Moved from 9th to 10th. 29K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  11. 11.Boden

    1.8%

    Moved from 12th to 11th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Jigsaw

    1.8%

    Moved from 11th to 12th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  13. 13.Baukjen

    1.5%

    Held 13th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  14. 14.LK Bennett

    1%

    Held 14th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Boden sells other things too, so only its searches that name this product count here, like “boden dresses”.

Compare popularity between Reiss and its closest rivals

Every comparison with Reiss

27 comparisons

How has branded search demand for Reiss changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Reiss in the United Kingdom fell from 253K to 206K.
  • Across the 12 months ending September 2026, Reiss’ share of searches among women's fashion brands in the United Kingdom decreased from 18% to 16.7%.
  • Across the 12 months ending September 2026, Reiss’ share of searches among women's fashion brands in the United Kingdom peaked at 20.5% in December 2025 and was lowest at 14% in April 2026.

How did search popularity change for United Kingdom women's fashion brands in September 2026?

6 changes

  1. In September 2026, ME+EM overtook Karen Millen and Phase Eight to rank 4th among women's fashion brands in the United Kingdom, with 9.1% of the searches.

  2. In September 2026, Sézane overtook Karen Millen to rank 6th among women's fashion brands in the United Kingdom, with 9.1% of the searches.

  3. In September 2026, Whistles overtook Karen Millen to rank 7th among women's fashion brands in the United Kingdom, with 9.1% of the searches.

  4. In September 2026, Karen Millen lost share of searches among women's fashion brands in the United Kingdom, from 11% to 7.5%.

  5. In September 2026, Phase Eight lost share of searches among women's fashion brands in the United Kingdom, from 11% to 9.1%.

  6. Mint Velvet’s share of searches among women's fashion brands in the United Kingdom has gained ground for 3 months in a row, from 14.3% to 16.7% in September 2026.

How are Reiss’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Reiss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • reiss
  • reiss men

Do you work for Reiss? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Reiss compete?

Reiss is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Women's fashion brands2nd of 1416.7%Shown above
Menswear brands12th of 150.78%Show ranking
Creator with pink hair and a pink jacket

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