Women's fashion brands in the United Kingdom:Which are most popular?

Name: Women's fashion brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

Mint Velvet and Reiss tie for the highest share of searches among women's fashion brands in the United Kingdom, at 16.7% each in September 2026. When we checked with ChatGPT and Google AI Overviews, Hobbs and Phase Eight were mentioned most often, in three of the four answers. Hobbs was recommended most often, coming first in one out of four responses.

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Top women's fashion brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Hobbs and Phase Eight were mentioned most often, in three of the four answers. Hobbs was recommended most often, coming first in one out of four answers. Reiss was second, and Phase Eight was third. Mint Velvet, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Hobbs	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Phase Eight	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Reiss	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
ME+EM	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Whistles	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
RIXO	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Boden	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Jigsaw	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Mint Velvet	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Sézane	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Karen Millen	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Monsoon	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Baukjen	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
LK Bennett	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Hobbs3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Phase Eight3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Reiss2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
ME+EM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Whistles2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
RIXO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Boden2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jigsaw2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mint Velvet0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sézane0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Karen Millen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Monsoon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Baukjen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
LK Bennett0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about women's fashion brands

4 answers

Asked ChatGPT
“Where should I buy a wedding guest dress in the UK?”
1. 1Phase Eight
2. 2RIXO
Asked ChatGPT
“What are the best UK brands for women's workwear?”
1. 1Hobbs
2. 2Reiss
3. 3ME+EM
4. 4Jigsaw
5. 5Boden
6. 6Phase Eight
7. 7Whistles
Asked ChatGPT
“Which British women's clothing brands are worth the money?”
1. 1Jigsaw
2. 2Hobbs
3. 3Whistles
4. 4ME+EM
5. 5Boden
6. 6RIXO
Searched Google, AI Overview
“clothing brands uk”
1. 1Reiss
2. 2Hobbs
3. 3Phase Eight

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which women's fashion brands do people search for most?

This chart shows how often people search Google for each women's fashion brand by name. Each line represents a brand's share of searches for all 14 women's fashion brands we track, month by month, from searches in United Kingdom.

Share of searches among women's fashion brands in the United Kingdom, by month

Month	Mint Velvet	Reiss	Hobbs	ME+EM	Phase Eight	Sézane	Whistles	Karen Millen	RIXO	Monsoon	Boden	Jigsaw	Baukjen	LK Bennett
Oct 2025	18%	18%	12.1%	6.6%	9.9%	8.1%	8.1%	8.1%	2%	2.2%	1.6%	1.3%	1.6%	2.4%
Nov 2025	19.1%	19.1%	12.8%	5.7%	8.6%	8.6%	7%	8.6%	2.6%	1.9%	0.94%	1.4%	1.1%	2.6%
Dec 2025	20.5%	20.5%	11.2%	6.2%	9.2%	7.5%	7.5%	7.5%	1.8%	1.7%	0.55%	1.8%	1.2%	2.8%
Jan 2026	17.5%	17.5%	11.8%	6.5%	11.8%	6.5%	7.8%	7.8%	2.4%	2.5%	0.86%	1.9%	1.6%	3.5%
Feb 2026	15.7%	15.7%	10.6%	7.1%	12.9%	7.1%	8.6%	8.6%	2.6%	2.3%	0.95%	1.7%	1.4%	4.7%
Mar 2026	16.8%	16.8%	11.3%	6.2%	11.3%	7.5%	7.5%	7.5%	2.8%	2.4%	1.5%	1.5%	1.9%	5.1%
Apr 2026	17.2%	14%	11.5%	7.7%	11.5%	6.3%	7.7%	7.7%	2.8%	3%	2.3%	1.5%	1.5%	5.2%
May 2026	16.6%	16.6%	11.2%	7.4%	11.2%	6.1%	7.4%	9.1%	3.3%	4.3%	2.2%	1.5%	1.5%	1.5%
Jun 2026	14.3%	17.6%	11.8%	7.8%	11.8%	6.5%	7.8%	7.8%	3.5%	4.5%	2.4%	1.6%	1.3%	1.3%
Jul 2026	15.2%	18.6%	10.2%	8.3%	12.5%	5.6%	8.3%	6.9%	3.7%	3.9%	2.5%	1.7%	1.4%	1.1%
Aug 2026	16.4%	16.4%	11%	7.4%	11%	7.4%	7.4%	11%	2.7%	2.9%	1.8%	2.2%	1.2%	1.2%
Sep 2026	16.7%	16.7%	11.2%	9.1%	9.1%	9.1%	9.1%	7.5%	2.7%	2.4%	1.8%	1.8%	1.5%	1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Mint Velvet	16.7%	201K	0%	+0.3 points
2, held 2nd	Reiss	16.7%	201K	0%	+0.3 points
3, held 3rd	Hobbs TFG London	11.2%	135K	0%	+0.2 points
4, moved from 6th to 4th	ME+EM	9.1%	110K	+21.5%	+1.8 pointsmoved from 6th to 4th
5, held 5th	Phase Eight TFG London	9.1%	110K	-18.5%	-1.9 points
6, moved from 7th to 6th	Sézane	9.1%	110K	+21.5%	+1.8 pointsmoved from 7th to 6th
7, moved from 8th to 7th	Whistles TFG London	9.1%	110K	+21.5%	+1.8 pointsmoved from 8th to 7th
8, moved from 4th to 8th	Karen Millen	7.5%	90.5K	-33%	-3.5 pointsmoved from 4th to 8th
9, moved from 10th to 9th	RIXO	2.7%	33.1K	0%	0 pointsmoved from 10th to 9th
10, moved from 9th to 10th	Monsoon	2.4%	29K	-18.3%	-0.5 pointsmoved from 9th to 10th
11, moved from 12th to 11th	Boden	1.8%	22.2K	0%	0 pointsmoved from 12th to 11th
12, moved from 11th to 12th	Jigsaw	1.8%	22.2K	-18.1%	-0.4 pointsmoved from 11th to 12th
13, held 13th	Baukjen	1.5%	18.1K	+22.3%	+0.3 points
14, held 14th	LK Bennett	1%	12.1K	-18.2%	-0.2 points

1.Mint Velvet
16.7%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.Reiss
16.7%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.Hobbs
11.2%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.ME+EM
9.1%
Moved from 6th to 4th. 110K estimated branded searches, +21.5% vs prior month. Share +1.8 points.
5.Phase Eight
9.1%
Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1.9 points.
6.Sézane
9.1%
Moved from 7th to 6th. 110K estimated branded searches, +21.5% vs prior month. Share +1.8 points.
7.Whistles
9.1%
Moved from 8th to 7th. 110K estimated branded searches, +21.5% vs prior month. Share +1.8 points.
8.Karen Millen
7.5%
Moved from 4th to 8th. 90.5K estimated branded searches, -33% vs prior month. Share -3.5 points.
9.RIXO
2.7%
Moved from 10th to 9th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
10.Monsoon
2.4%
Moved from 9th to 10th. 29K estimated branded searches, -18.3% vs prior month. Share -0.5 points.
11.Boden
1.8%
Moved from 12th to 11th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
12.Jigsaw
1.8%
Moved from 11th to 12th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
13.Baukjen
1.5%
Held 13th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
14.LK Bennett
1%
Held 14th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Boden sells other things too, so only its searches that name this product count here, like “boden dresses”.

Which brand is most popular in search among women's fashion brands in the United Kingdom?

14 brands

Mint Velvet and Reiss tie for the highest share of searches among women's fashion brands in the United Kingdom, at 16.7% each in September 2026.

United Kingdom women's fashion brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Mint Velvet	18% → 16.7%	20.5%Dec 2025	14.3%Jun 2026	1st
Reiss	18% → 16.7%	20.5%Dec 2025	14%Apr 2026	2nd
Hobbs	12.1% → 11.2%	12.8%Nov 2025	10.2%Jul 2026	3rd
ME+EM	6.6% → 9.1%	9.1%Sep 2026	5.7%Nov 2025	8th → 4th
Phase Eight	9.9% → 9.1%	12.9%Feb 2026	8.6%Nov 2025	4th → 5th
Sézane	8.1% → 9.1%	9.1%Sep 2026	5.6%Jul 2026	6th
Whistles	8.1% → 9.1%	9.1%Sep 2026	7%Nov 2025	7th
Karen Millen	8.1% → 7.5%	11%Aug 2026	6.9%Jul 2026	5th → 8th
RIXO	2% → 2.7%	3.7%Jul 2026	1.8%Dec 2025	11th → 9th
Monsoon	2.2% → 2.4%	4.5%Jun 2026	1.7%Dec 2025	10th
Boden	1.6% → 1.8%	2.5%Jul 2026	0.55%Dec 2025	13th → 11th
Jigsaw	1.3% → 1.8%	2.2%Aug 2026	1.3%Oct 2025	14th → 12th
Baukjen	1.6% → 1.5%	1.9%Mar 2026	1.1%Nov 2025	12th → 13th
LK Bennett	2.4% → 1%	5.2%Apr 2026	1%Sep 2026	9th → 14th

Each finding as a sentence

Across the 12 months ending September 2026, Mint Velvet’s share of searches among women's fashion brands in the United Kingdom decreased from 18% to 16.7%.
Across the 12 months ending September 2026, Reiss’ share of searches among women's fashion brands in the United Kingdom decreased from 18% to 16.7%.
Across the 12 months ending September 2026, Hobbs’ share of searches among women's fashion brands in the United Kingdom decreased from 12.1% to 11.2%.
Across the 12 months ending September 2026, ME+EM’s share of searches among women's fashion brands in the United Kingdom increased from 6.6% to 9.1%.
Across the 12 months ending September 2026, Phase Eight’s share of searches among women's fashion brands in the United Kingdom decreased from 9.9% to 9.1%.
Across the 12 months ending September 2026, Sézane’s share of searches among women's fashion brands in the United Kingdom increased from 8.1% to 9.1%.
Across the 12 months ending September 2026, Whistles’ share of searches among women's fashion brands in the United Kingdom increased from 8.1% to 9.1%.
Across the 12 months ending September 2026, Karen Millen’s share of searches among women's fashion brands in the United Kingdom decreased from 8.1% to 7.5%.
Across the 12 months ending September 2026, RIXO’s share of searches among women's fashion brands in the United Kingdom increased from 2% to 2.7%.
Across the 12 months ending September 2026, Jigsaw’s share of searches among women's fashion brands in the United Kingdom increased from 1.3% to 1.8%.
Across the 12 months ending September 2026, LK Bennett’s share of searches among women's fashion brands in the United Kingdom decreased from 2.4% to 1%.
Across the 12 months ending September 2026, Mint Velvet’s share of searches among women's fashion brands in the United Kingdom peaked at 20.5% in December 2025 and was lowest at 14.3% in June 2026.
Across the 12 months ending September 2026, Reiss’ share of searches among women's fashion brands in the United Kingdom peaked at 20.5% in December 2025 and was lowest at 14% in April 2026.
Across the 12 months ending September 2026, Hobbs’ share of searches among women's fashion brands in the United Kingdom peaked at 12.8% in November 2025 and was lowest at 10.2% in July 2026.
Across the 12 months ending September 2026, ME+EM’s share of searches among women's fashion brands in the United Kingdom peaked at 9.1% in September 2026 and was lowest at 5.7% in November 2025.
Across the 12 months ending September 2026, Phase Eight’s share of searches among women's fashion brands in the United Kingdom peaked at 12.9% in February 2026 and was lowest at 8.6% in November 2025.
Across the 12 months ending September 2026, Sézane’s share of searches among women's fashion brands in the United Kingdom peaked at 9.1% in September 2026 and was lowest at 5.6% in July 2026.
Across the 12 months ending September 2026, Whistles’ share of searches among women's fashion brands in the United Kingdom peaked at 9.1% in September 2026 and was lowest at 7% in November 2025.
Across the 12 months ending September 2026, Karen Millen’s share of searches among women's fashion brands in the United Kingdom peaked at 11% in August 2026 and was lowest at 6.9% in July 2026.
Across the 12 months ending September 2026, RIXO’s share of searches among women's fashion brands in the United Kingdom peaked at 3.7% in July 2026 and was lowest at 1.8% in December 2025.
Across the 12 months ending September 2026, Monsoon’s share of searches among women's fashion brands in the United Kingdom peaked at 4.5% in June 2026 and was lowest at 1.7% in December 2025.
Across the 12 months ending September 2026, Boden’s share of searches among women's fashion brands in the United Kingdom peaked at 2.5% in July 2026 and was lowest at 0.55% in December 2025.
Across the 12 months ending September 2026, LK Bennett’s share of searches among women's fashion brands in the United Kingdom peaked at 5.2% in April 2026 and was lowest at 1% in September 2026.
Across the 12 months ending September 2026, ME+EM rose from 8th to 4th among women's fashion brands in the United Kingdom.
Across the 12 months ending September 2026, Phase Eight fell from 4th to 5th among women's fashion brands in the United Kingdom.
Across the 12 months ending September 2026, Karen Millen fell from 5th to 8th among women's fashion brands in the United Kingdom.
Across the 12 months ending September 2026, RIXO rose from 11th to 9th among women's fashion brands in the United Kingdom.
Across the 12 months ending September 2026, Boden rose from 13th to 11th among women's fashion brands in the United Kingdom.
Across the 12 months ending September 2026, Jigsaw rose from 14th to 12th among women's fashion brands in the United Kingdom.
Across the 12 months ending September 2026, Baukjen fell from 12th to 13th among women's fashion brands in the United Kingdom.
Across the 12 months ending September 2026, LK Bennett fell from 9th to 14th among women's fashion brands in the United Kingdom.
Across the 12 months ending September 2026, Monsoon held steady: its share of searches among women's fashion brands in the United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom women's fashion brands in September 2026?

8 changes

In September 2026, ME+EM overtook Karen Millen and Phase Eight to rank 4th among women's fashion brands in the United Kingdom, with 9.1% of the searches.
In September 2026, Sézane overtook Karen Millen to rank 6th among women's fashion brands in the United Kingdom, with 9.1% of the searches.
In September 2026, Whistles overtook Karen Millen to rank 7th among women's fashion brands in the United Kingdom, with 9.1% of the searches.
In September 2026, Karen Millen lost share of searches among women's fashion brands in the United Kingdom, from 11% to 7.5%.
In September 2026, Phase Eight lost share of searches among women's fashion brands in the United Kingdom, from 11% to 9.1%.
Mint Velvet’s share of searches among women's fashion brands in the United Kingdom has gained ground for 3 months in a row, from 14.3% to 16.7% in September 2026.
Monsoon’s share of searches among women's fashion brands in the United Kingdom has lost ground for 3 months in a row, from 4.5% to 2.4% in September 2026.
In September 2026, Boden rose from 12th to 11th among women's fashion brands in the United Kingdom.

How are branded searches counted for women's fashion brands?

15 search terms

Each brand's share of searches among women's fashion brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.