Hackett vs Reiss:Which is more popular?
In September 2026, Hackett had more branded searches than Reiss among menswear brands in the United Kingdom. Hackett had about 10,200 branded searches, while Reiss had 5,400. Hackett made up 1.5% of all menswear brand searches we track, and Reiss accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about menswear brands, Reiss appeared in all three answers and Hackett in none.
Follow Hackett vs Reiss and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top menswear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Reiss appeared in all three answers. Hackett did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Charles Tyrwhitt3 of 3Named in 3 of 3 ChatGPT answers
Reiss3 of 3Named in 3 of 3 ChatGPT answers
Sunspel2 of 3Named in 2 of 3 ChatGPT answers
Universal Works2 of 3Named in 2 of 3 ChatGPT answers
Percival2 of 3Named in 2 of 3 ChatGPT answers
Private White V.C.2 of 3Named in 2 of 3 ChatGPT answers
Moss1 of 3Named in 1 of 3 ChatGPT answers
Suitsupply1 of 3Named in 1 of 3 ChatGPT answers
Hawes & Curtis0 of 3Named in 0 of 3 ChatGPT answers
Hackett0 of 3Named in 0 of 3 ChatGPT answers
See every answer about menswear brands
3 answers
Asked ChatGPT
“What are the best menswear brands in the UK?”
Asked ChatGPT
“Where should I buy a good suit in the UK?”
Asked ChatGPT
“Which British clothing brands are good for men in their 30s?”
Searched Google, AI Overview
“mens clothing”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“menswear”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Hackett or Reiss more popular in search?
This chart shows how often people search Google for Hackett and Reiss by name. Each line represents a brand's share of searches for all 15 menswear brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Hackett, Reiss. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Tyrwhitt | Moss | Hawes & Curtis | T.M.Lewin | Suitsupply | Sunspel | Universal Works | Hackett | Percival | Luke 1977 | Spoke | Reiss | Father Sons | Private White V.C. | Farah |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 17.1% | 9.4% | 5.1% | 5.1% | 3.4% | 3.4% | 1.9% | 1.5% | 1.5% | 1.5% | 1% | 1.1% | 0.56% | 0.7% |
| Nov 2025 | 44.9% | 16.5% | 11% | 6% | 3.3% | 4% | 3.3% | 2.3% | 1.7% | 1.7% | 1.3% | 1.2% | 1.6% | 0.44% | 0.65% |
| Dec 2025 | 43.5% | 15.9% | 10.7% | 5.9% | 3.9% | 4.8% | 3.9% | 2.2% | 1.5% | 2.1% | 1.4% | 1.4% | 1.7% | 0.42% | 0.69% |
| Jan 2026 | 39.2% | 21.5% | 9.6% | 6.4% | 4.3% | 4.3% | 3.5% | 2.9% | 1.4% | 1.8% | 1.8% | 0.86% | 0.92% | 0.7% | 0.72% |
| Feb 2026 | 41.7% | 18.8% | 10.3% | 5.6% | 4.6% | 3.8% | 3.8% | 2.6% | 1.9% | 2.2% | 1.6% | 0.91% | 1.2% | 0.5% | 0.66% |
| Mar 2026 | 42.3% | 18.9% | 10.4% | 5.7% | 4.7% | 4.7% | 3.1% | 2.1% | 1.9% | 1.5% | 1.5% | 0.93% | 1.2% | 0.33% | 0.69% |
| Apr 2026 | 41.3% | 18.5% | 10.2% | 8.3% | 4.6% | 4.6% | 3% | 1.7% | 1.5% | 1.5% | 1.5% | 0.91% | 1.2% | 0.49% | 0.76% |
| May 2026 | 48.3% | 17.7% | 7.9% | 6.5% | 4.3% | 4.3% | 2.9% | 1.3% | 1.4% | 1.4% | 1.3% | 0.71% | 1% | 0.31% | 0.49% |
| Jun 2026 | 48.8% | 17.9% | 8% | 6.6% | 3.6% | 4.4% | 2.4% | 1.3% | 1.6% | 1.2% | 1.4% | 0.88% | 1.1% | 0.32% | 0.49% |
| Jul 2026 | 48.4% | 17.8% | 8% | 6.5% | 3.6% | 4.4% | 2.4% | 1.6% | 1.3% | 1.1% | 1.4% | 0.71% | 0.76% | 1.6% | 0.49% |
| Aug 2026 | 44.3% | 19.9% | 8.9% | 7.3% | 4% | 4% | 2.7% | 1.5% | 1.5% | 1.5% | 1.4% | 0.65% | 0.85% | 0.97% | 0.54% |
| Sep 2026 | 53.2% | 13.1% | 8.7% | 5.9% | 3.9% | 3.9% | 3.2% | 1.5% | 1.4% | 1.3% | 1.2% | 0.78% | 0.77% | 0.64% | 0.53% |
Reiss sells other things too, so only its searches that name this product count here, like “reiss men”.
How has the Hackett and Reiss comparison changed over the last 12 months?
3 findings
- Hackett was ahead of Reiss in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hackett’s share of searches among menswear brands in the United Kingdom moved from 1.9% to 1.5%, and its estimated monthly branded searches moved from 12.5K to 10.2K.
- Across the 12 months ending September 2026, Reiss’ share of searches among menswear brands in the United Kingdom moved from 1% to 0.78%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for United Kingdom menswear brands in September 2026?
2 changes
In September 2026, Reiss rose from 14th to 12th among menswear brands in the United Kingdom.
In September 2026, Hackett rose from 9th to 8th among menswear brands in the United Kingdom.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hackett’s and Reiss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among menswear brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.