How popular isPizzaExpress?
In September 2026, people searched for PizzaExpress by name about 823,000 times in the United Kingdom, a 22.3% increase from the previous year. These searches made up 30.1% of all United Kingdom pizza chain searches, placing PizzaExpress second out of seven chains. When we asked both ChatGPT and Google AI Overviews about pizza chains, PizzaExpress appeared in two of the four answers and was the third most recommended of the seven.
PizzaExpress is the second most searched of 7 competitors and the third most recommended in AI answers.
Domino'sShare of searches 36.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
PizzaExpressShare of searches 30.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Pizza HutShare of searches 16.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th
Papa JohnsShare of searches 11%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Franco MancaShare of searches 2.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
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Top pizza chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, PizzaExpress was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. PizzaExpress is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Domino's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- PizzaExpress2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pizza Hut2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Papa Johns2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Franco Manca2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pizza Pilgrims2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rudy's Pizza Napoletana2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pizza chains
4 answers
Asked ChatGPT
“Which pizza chain has the best pizza in the UK?”
Asked ChatGPT
“What are the best pizza chains in the UK?”
Asked ChatGPT
“Which pizza chain in the UK is best for delivery?”
Searched Google, AI Overview
“pizza delivery”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pizza restaurants”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which pizza chains compete with PizzaExpress?
Share of searches by month for Domino's, PizzaExpress, Pizza Hut, Papa Johns, Franco Manca. The figures are in the table below the chart.
View monthly share of searches table
| Month | Domino's | PizzaExpress | Pizza Hut | Papa Johns | Franco Manca | Pizza Pilgrims | Rudy's Pizza Napoletana |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 17.8% | 32.2% | 9.7% | 3.6% | 2.9% | 1.6% |
| Nov 2025 | 40.2% | 22.1% | 22.1% | 8.1% | 3% | 3% | 1.6% |
| Dec 2025 | 41.2% | 22.6% | 18.5% | 10.1% | 3% | 3% | 1.7% |
| Jan 2026 | 36.3% | 24.5% | 20% | 9% | 6% | 2.7% | 1.5% |
| Feb 2026 | 38.7% | 26.1% | 17.4% | 9.5% | 3.5% | 2.9% | 1.9% |
| Mar 2026 | 38.9% | 26.2% | 17.5% | 9.6% | 2.9% | 2.9% | 1.9% |
| Apr 2026 | 38.9% | 26.2% | 17.5% | 9.6% | 2.9% | 2.9% | 1.9% |
| May 2026 | 38.8% | 26.2% | 17.5% | 9.6% | 2.9% | 3.5% | 1.6% |
| Jun 2026 | 36.3% | 29.8% | 16.3% | 10.9% | 2.2% | 2.7% | 1.8% |
| Jul 2026 | 36.4% | 30% | 16.4% | 11% | 2.7% | 1.8% | 1.8% |
| Aug 2026 | 33.1% | 33.1% | 18.2% | 10% | 2% | 2% | 1.6% |
| Sep 2026 | 36.6% | 30.1% | 16.5% | 11% | 2.2% | 1.8% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.6% | 1M | 0% | +3.5 points | |
| 2, held 2nd | 30.1% | 823K | -17.7% | -3 points | |
| 3, held 3rd | 16.5% | 450K | -18.2% | -1.7 points | |
| 4, held 4th | 11% | 301K | 0% | +1 points | |
| 5, held 5th | 2.2% | 60.5K | 0% | +0.2 points | |
| 6, held 6th | 1.8% | 49.5K | -18.2% | -0.2 points | |
| 7, held 7th | 1.8% | 49.5K | 0% | +0.2 points |
1.
Domino's36.6%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3.5 points.
30.1%
Held 2nd. 823K estimated branded searches, -17.7% vs prior month. Share -3 points.
16.5%
Held 3rd. 450K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
11%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share +1 points.
2.2%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.8%
Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
1.8%
Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between PizzaExpress and its closest rivals
Every comparison with PizzaExpress
17 comparisons
- Domino's vs PizzaExpress
- PizzaExpress vs Wetherspoons
- Nando's vs PizzaExpress
- PizzaExpress vs Pizza Hut
- PizzaExpress vs Toby Carvery
- Papa Johns vs PizzaExpress
- PizzaExpress vs wagamama
- Miller & Carter vs PizzaExpress
- Five Guys vs PizzaExpress
- Frankie & Benny's vs PizzaExpress
- PizzaExpress vs Prezzo
- Bella Italia vs PizzaExpress
- PizzaExpress vs Zizzi
- Franco Manca vs PizzaExpress
- PizzaExpress vs Pizza Pilgrims
- PizzaExpress vs Rudy's Pizza Napoletana
- Harvester vs PizzaExpress
How has branded search demand for PizzaExpress changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for PizzaExpress in the United Kingdom rose from 673K to 823K.
- Across the 12 months ending September 2026, PizzaExpress’ share of searches among pizza chains in the United Kingdom increased from 17.8% to 30.1%.
- Across the 12 months ending September 2026, PizzaExpress’ share of searches among pizza chains in the United Kingdom peaked at 33.1% in August 2026 and was lowest at 17.8% in October 2025.
- Across the 12 months ending September 2026, PizzaExpress rose from 3rd to 2nd among pizza chains in the United Kingdom.
How did search popularity change for United Kingdom pizza chains in September 2026?
6 changes
In September 2026, Domino's gained share of searches among pizza chains in the United Kingdom, from 33.1% to 36.6%.
In September 2026, Papa Johns gained share of searches among pizza chains in the United Kingdom, from 10% to 11%.
In September 2026, PizzaExpress lost share of searches among pizza chains in the United Kingdom, from 33.1% to 30.1%.
In September 2026, Pizza Hut lost share of searches among pizza chains in the United Kingdom, from 18.2% to 16.5%.
Estimated monthly branded searches for Franco Manca in the United Kingdom fell 55.2% over 12 measured months, from 135K to 60.5K in September 2026.
Estimated monthly branded searches for Pizza Pilgrims in the United Kingdom fell 55% over 12 measured months, from 110K to 49.5K in September 2026.
How are PizzaExpress’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using PizzaExpress’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- pizza express
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Where does PizzaExpress compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Restaurant chains | 1st of 12 | 22.8% | Show ranking |
| Pizza chains | 2nd of 7 | 30.1% | Shown above |
Is PizzaExpress your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.