Pizza chains in the United Kingdom:Which are most popular?

Name: Pizza chains in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Domino's was the most searched pizza chain in the United Kingdom, accounting for 36.6% of all searches among the seven chains we track. When we checked with ChatGPT and Google AI Overviews, Domino's was mentioned most often, in three of the four answers. Domino's was recommended most often, coming first in one out of three responses that gave a list.

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Top pizza chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Domino's was mentioned most often, in three of the four answers. Domino's was recommended most often, coming first in one out of three answers that gave a list. Franco Manca was second, and PizzaExpress was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Domino's	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
PizzaExpress	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Pizza Hut	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Papa Johns	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Franco Manca	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Pizza Pilgrims	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Rudy's Pizza Napoletana	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4

Domino's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PizzaExpress2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pizza Hut2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Papa Johns2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Franco Manca2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pizza Pilgrims2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rudy's Pizza Napoletana2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pizza chains

4 answers

Asked ChatGPT
“Which pizza chain has the best pizza in the UK?”
Asked ChatGPT
“What are the best pizza chains in the UK?”
Asked ChatGPT
“Which pizza chain in the UK is best for delivery?”
1. 1Domino's
2. 2Papa Johns
3. 3Pizza Hut
Searched Google, AI Overview
“pizza delivery”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pizza restaurants”

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which pizza chains do people search for most?

This chart shows how often people search Google for each pizza chain by name. Each line represents a brand's share of searches for all seven pizza chains we track, month by month, from searches in United Kingdom.

Share of searches among pizza chains in the United Kingdom, by month

Month	Domino's	PizzaExpress	Pizza Hut	Papa Johns	Franco Manca	Pizza Pilgrims	Rudy's Pizza Napoletana
Oct 2025	32.2%	17.8%	32.2%	9.7%	3.6%	2.9%	1.6%
Nov 2025	40.2%	22.1%	22.1%	8.1%	3%	3%	1.6%
Dec 2025	41.2%	22.6%	18.5%	10.1%	3%	3%	1.7%
Jan 2026	36.3%	24.5%	20%	9%	6%	2.7%	1.5%
Feb 2026	38.7%	26.1%	17.4%	9.5%	3.5%	2.9%	1.9%
Mar 2026	38.9%	26.2%	17.5%	9.6%	2.9%	2.9%	1.9%
Apr 2026	38.9%	26.2%	17.5%	9.6%	2.9%	2.9%	1.9%
May 2026	38.8%	26.2%	17.5%	9.6%	2.9%	3.5%	1.6%
Jun 2026	36.3%	29.8%	16.3%	10.9%	2.2%	2.7%	1.8%
Jul 2026	36.4%	30%	16.4%	11%	2.7%	1.8%	1.8%
Aug 2026	33.1%	33.1%	18.2%	10%	2%	2%	1.6%
Sep 2026	36.6%	30.1%	16.5%	11%	2.2%	1.8%	1.8%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Domino's	36.6%	1M	0%	+3.5 points
2, held 2nd	PizzaExpress	30.1%	823K	-17.7%	-3 points
3, held 3rd	Pizza Hut	16.5%	450K	-18.2%	-1.7 points
4, held 4th	Papa Johns	11%	301K	0%	+1 points
5, held 5th	Franco Manca	2.2%	60.5K	0%	+0.2 points
6, held 6th	Pizza Pilgrims	1.8%	49.5K	-18.2%	-0.2 points
7, held 7th	Rudy's Pizza Napoletana	1.8%	49.5K	0%	+0.2 points

1.Domino's
36.6%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3.5 points.
2.PizzaExpress
30.1%
Held 2nd. 823K estimated branded searches, -17.7% vs prior month. Share -3 points.
3.Pizza Hut
16.5%
Held 3rd. 450K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
4.Papa Johns
11%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share +1 points.
5.Franco Manca
2.2%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.Pizza Pilgrims
1.8%
Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
7.Rudy's Pizza Napoletana
1.8%
Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

Which brand is most popular in search among pizza chains in the United Kingdom?

7 brands

In September 2026, Domino's was the most searched among pizza chains in the United Kingdom, with an estimated 1M branded searches, 36.6% of all searches for the seven we track. PizzaExpress is in 2nd place, 6.5 percentage points behind at 30.1%.

United Kingdom pizza chains, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Domino's	32.2% → 36.6%	41.2%Dec 2025	32.2%Oct 2025	1st
PizzaExpress	17.8% → 30.1%	33.1%Aug 2026	17.8%Oct 2025	3rd → 2nd
Pizza Hut	32.2% → 16.5%	32.2%Oct 2025	16.3%Jun 2026	2nd → 3rd
Papa Johns	9.7% → 11%	11%Sep 2026	8.1%Nov 2025	4th
Franco Manca	3.6% → 2.2%	6%Jan 2026	2%Aug 2026	5th
Pizza Pilgrims	2.9% → 1.8%	3.5%May 2026	1.8%Jul 2026	6th
Rudy's Pizza Napoletana	1.6% → 1.8%	1.9%Mar 2026	1.5%Jan 2026	7th

Each finding as a sentence

Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in the United Kingdom increased from 32.2% to 36.6%.
Across the 12 months ending September 2026, PizzaExpress’ share of searches among pizza chains in the United Kingdom increased from 17.8% to 30.1%.
Across the 12 months ending September 2026, Pizza Hut’s share of searches among pizza chains in the United Kingdom decreased from 32.2% to 16.5%.
Across the 12 months ending September 2026, Papa Johns’ share of searches among pizza chains in the United Kingdom increased from 9.7% to 11%.
Across the 12 months ending September 2026, Franco Manca’s share of searches among pizza chains in the United Kingdom decreased from 3.6% to 2.2%.
Across the 12 months ending September 2026, Pizza Pilgrims’ share of searches among pizza chains in the United Kingdom decreased from 2.9% to 1.8%.
Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in the United Kingdom peaked at 41.2% in December 2025 and was lowest at 32.2% in October 2025.
Across the 12 months ending September 2026, PizzaExpress’ share of searches among pizza chains in the United Kingdom peaked at 33.1% in August 2026 and was lowest at 17.8% in October 2025.
Across the 12 months ending September 2026, Pizza Hut’s share of searches among pizza chains in the United Kingdom peaked at 32.2% in October 2025 and was lowest at 16.3% in June 2026.
Across the 12 months ending September 2026, Papa Johns’ share of searches among pizza chains in the United Kingdom peaked at 11% in September 2026 and was lowest at 8.1% in November 2025.
Across the 12 months ending September 2026, Franco Manca’s share of searches among pizza chains in the United Kingdom peaked at 6% in January 2026 and was lowest at 2% in August 2026.
Across the 12 months ending September 2026, Pizza Pilgrims’ share of searches among pizza chains in the United Kingdom peaked at 3.5% in May 2026 and was lowest at 1.8% in July 2026.
Across the 12 months ending September 2026, PizzaExpress rose from 3rd to 2nd among pizza chains in the United Kingdom.
Across the 12 months ending September 2026, Pizza Hut fell from 2nd to 3rd among pizza chains in the United Kingdom.
Across the 12 months ending September 2026, Rudy's Pizza Napoletana held steady: its share of searches among pizza chains in the United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom pizza chains in September 2026?

7 changes

In September 2026, Domino's gained share of searches among pizza chains in the United Kingdom, from 33.1% to 36.6%.
In September 2026, Papa Johns gained share of searches among pizza chains in the United Kingdom, from 10% to 11%.
In September 2026, PizzaExpress lost share of searches among pizza chains in the United Kingdom, from 33.1% to 30.1%.
In September 2026, Pizza Hut lost share of searches among pizza chains in the United Kingdom, from 18.2% to 16.5%.
Estimated monthly branded searches for Franco Manca in the United Kingdom fell 55.2% over 12 measured months, from 135K to 60.5K in September 2026.
Estimated monthly branded searches for Pizza Pilgrims in the United Kingdom fell 55% over 12 measured months, from 110K to 49.5K in September 2026.
Estimated monthly branded searches for Rudy's Pizza Napoletana in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted for pizza chains?

8 search terms

Each brand's share of searches among pizza chains comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.