Domino's vs Pizza Hut:Which is more popular?
In September 2026, Domino's had more branded searches than Pizza Hut among pizza chains in the United Kingdom. Domino's had about 1 million branded searches, while Pizza Hut had 450,000. Domino's made up 36.6% of all pizza chain searches we track, and Pizza Hut accounted for 16.5%. When we asked ChatGPT and Google AI Overviews about pizza chains, Domino's appeared in three of the four answers and Pizza Hut in two. Domino's was mentioned before Pizza Hut in every answer.
Who do people search for more?
Domino's, about 2 searches for every 1 for Pizza Hut
Who does AI mention more?
Domino's, mentioned in 3 of 4 answers, Pizza Hut in 2
Who does AI recommend more?
Domino's, named ahead of Pizza Hut in every answer
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Top pizza chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Domino's was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Pizza Hut was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Domino's was listed before Pizza Hut in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Domino's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PizzaExpress2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pizza Hut2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Papa Johns2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Franco Manca2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pizza Pilgrims2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rudy's Pizza Napoletana2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pizza chains
4 answers
Asked ChatGPT
“Which pizza chain has the best pizza in the UK?”
Asked ChatGPT
“What are the best pizza chains in the UK?”
Asked ChatGPT
“Which pizza chain in the UK is best for delivery?”
Searched Google, AI Overview
“pizza delivery”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pizza restaurants”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Domino's or Pizza Hut more popular in search?
This chart shows how often people search Google for Domino's and Pizza Hut by name. Each line represents a brand's share of searches for all seven pizza chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Domino's, Pizza Hut. The figures are in the table below the chart.
View monthly share of searches table
| Month | Domino's | PizzaExpress | Pizza Hut | Papa Johns | Franco Manca | Pizza Pilgrims | Rudy's Pizza Napoletana |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 17.8% | 32.2% | 9.7% | 3.6% | 2.9% | 1.6% |
| Nov 2025 | 40.2% | 22.1% | 22.1% | 8.1% | 3% | 3% | 1.6% |
| Dec 2025 | 41.2% | 22.6% | 18.5% | 10.1% | 3% | 3% | 1.7% |
| Jan 2026 | 36.3% | 24.5% | 20% | 9% | 6% | 2.7% | 1.5% |
| Feb 2026 | 38.7% | 26.1% | 17.4% | 9.5% | 3.5% | 2.9% | 1.9% |
| Mar 2026 | 38.9% | 26.2% | 17.5% | 9.6% | 2.9% | 2.9% | 1.9% |
| Apr 2026 | 38.9% | 26.2% | 17.5% | 9.6% | 2.9% | 2.9% | 1.9% |
| May 2026 | 38.8% | 26.2% | 17.5% | 9.6% | 2.9% | 3.5% | 1.6% |
| Jun 2026 | 36.3% | 29.8% | 16.3% | 10.9% | 2.2% | 2.7% | 1.8% |
| Jul 2026 | 36.4% | 30% | 16.4% | 11% | 2.7% | 1.8% | 1.8% |
| Aug 2026 | 33.1% | 33.1% | 18.2% | 10% | 2% | 2% | 1.6% |
| Sep 2026 | 36.6% | 30.1% | 16.5% | 11% | 2.2% | 1.8% | 1.8% |
How has the Domino's and Pizza Hut comparison changed over the last 12 months?
3 findings
- Domino's was ahead of Pizza Hut in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in the United Kingdom moved from 32.2% to 36.6%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Pizza Hut’s share of searches among pizza chains in the United Kingdom moved from 32.2% to 16.5%, and its estimated monthly branded searches moved from 1.2M to 450K.
How did search popularity change for United Kingdom pizza chains in September 2026?
2 changes
In September 2026, Domino's gained share of searches among pizza chains in the United Kingdom, from 33.1% to 36.6%.
In September 2026, Pizza Hut lost share of searches among pizza chains in the United Kingdom, from 18.2% to 16.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Domino's’ and Pizza Hut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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