Brandwave

How popular isNivea?

In September 2026, people searched for Nivea by name about 5,800 times in the United Kingdom, a 20.8% increase from the previous year. These searches made up 4.5% of all United Kingdom sunscreen brand searches, placing Nivea eighth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about sunscreen brands, Nivea appeared in three of the five answers and was the third most recommended of the 14.

Search and AI answers in September 2026

Nivea is the eighth most searched of 14 competitors and the third most recommended in AI answers.

  1. La Roche-PosayShare of searches 34.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Banana BoatShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. P20Share of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Piz BuinShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NiveaShare of searches 4.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+9 more

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nivea was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nivea is the third most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Altruist2nd
  3. Nivea3rd
  4. Ambre Solaire4th
  5. Soltan5th
  6. Ultrasun6th
  7. Banana Boat–
  8. P20–
  9. Piz Buin–
  10. Hawaiian Tropic–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Altruist3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nivea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ambre Solaire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultrasun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Soltan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Banana Boat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • P200 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Piz Buin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hawaiian Tropic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which sunscreen brands compete with Nivea?

Nivea against sunscreen brands in the United Kingdom, by month

Share of searches by month for La Roche-Posay, Banana Boat, P20, Piz Buin, Altruist, Ultrasun, Hawaiian Tropic, Nivea, Ultra Violette, Bondi Sands, Heliocare, Ambre Solaire, Supergoop!, Soltan. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayBanana BoatP20Piz BuinAltruistUltrasunHawaiian TropicNiveaUltra VioletteBondi SandsHeliocareAmbre SolaireSupergoop!Soltan
Oct 202525.5%17%6.2%6.2%5%5%5%3.3%7.6%4.1%4.1%3.3%5%2.8%
Nov 202536.2%10.8%4.8%4.8%4.8%4.8%3.8%3.2%7.2%3.8%4.8%2.9%5.8%2.1%
Dec 202534.9%12.7%4.5%4.5%4.5%4.5%3.8%3.8%6.8%4.5%4.5%3.1%5.7%2.3%
Jan 202630.4%11.1%7.4%7.4%6%6%4%4%4.9%4%4%3.4%4.9%2.4%
Feb 202634.8%8.5%6.9%6.9%5.6%6.9%3.8%3.8%4.5%3.8%4.5%3.2%4.5%2.3%
Mar 202635.9%5.9%7.2%5.9%7.2%7.2%3.1%5.9%3.9%3.9%3.9%2.8%4.8%2.5%
Apr 202637.3%4.1%7.5%6.1%9.1%7.5%3.3%6.1%2.7%3.3%4.1%3%3.3%2.8%
May 202630.3%3.3%11.1%7.4%9.1%9.1%5%5%2.7%3.3%3.3%3.9%2.7%3.9%
Jun 202629.7%4%13.3%8.9%8.9%7.3%4%5.9%2.2%3.2%2.6%3.8%2.6%3.6%
Jul 202628.3%4.6%12.7%8.5%10.4%6.9%4.6%4.6%2.5%3.1%3.1%4.2%2.5%3.9%
Aug 202629%7.1%10.6%8.7%8.7%7.1%4.7%4.7%3.2%3.2%3.2%3.7%2.5%3.7%
Sep 202634.1%8.3%8.3%8.3%5.5%5.5%4.5%4.5%4.5%3.7%3.7%3.6%2.9%2.6%

  1. 1.La Roche-Posay

    34.1%

    Held 1st. 22.2K estimated branded searches, -32.9% vs prior month. Share +5.1 points.

  2. 2.Banana Boat

    8.3%

    Moved from 5th to 2nd. 5.4K estimated branded searches, -33.3% vs prior month. Share +1.2 points.

  3. 3.P20

    8.3%

    Moved from 2nd to 3rd. 5.4K estimated branded searches, -55.4% vs prior month. Share -2.3 points.

  4. 4.Piz Buin

    8.3%

    Held 4th. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.4 points.

  5. 5.Altruist

    5.5%

    Moved from 3rd to 5th. 3.6K estimated branded searches, -63.6% vs prior month. Share -3.1 points.

  6. 6.Ultrasun

    5.5%

    Held 6th. 3.6K estimated branded searches, -55.6% vs prior month. Share -1.6 points.

  7. 7.Hawaiian Tropic

    4.5%

    Held 7th. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.3 points.

  8. 8.Nivea

    4.5%

    Held 8th. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.3 points.

  9. 9.Ultra Violette

    4.5%

    Moved from 13th to 9th. 2.9K estimated branded searches, -19.4% vs prior month. Share +1.3 points.

  10. 10.Bondi Sands

    3.7%

    Moved from 11th to 10th. 2.4K estimated branded searches, -33.3% vs prior month. Share +0.5 points.

  11. 11.Heliocare

    3.7%

    Moved from 12th to 11th. 2.4K estimated branded searches, -33.3% vs prior month. Share +0.5 points.

  12. 12.Ambre Solaire

    3.6%

    Moved from 9th to 12th. 2.3K estimated branded searches, -44.8% vs prior month. Share -0.1 points.

  13. 13.Supergoop!

    2.9%

    Moved from 14th to 13th. 1.9K estimated branded searches, -34.5% vs prior month. Share +0.4 points.

  14. 14.Soltan

    2.6%

    Moved from 10th to 14th. 1.7K estimated branded searches, -59% vs prior month. Share -1 points.

La Roche-Posay sells other things too, so only its searches that name this product count here, like “la roche posay sunscreen”.

Compare popularity between Nivea and its closest rivals

Every comparison with Nivea

23 comparisons

How has branded search demand for Nivea changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nivea in the United Kingdom rose from 4.8K to 5.8K.
  • Across the 12 months ending September 2026, Nivea’s share of searches among sunscreen brands in the United Kingdom increased from 3.3% to 4.5%.
  • Across the 12 months ending September 2026, Nivea’s share of searches among sunscreen brands in the United Kingdom peaked at 6.1% in April 2026 and was lowest at 3.2% in November 2025.
  • Across the 12 months ending September 2026, Nivea rose from 12th to 8th among sunscreen brands in the United Kingdom.

How did search popularity change for United Kingdom sunscreen brands in September 2026?

6 changes

  1. In September 2026, Ultra Violette overtook Ambre Solaire and 3 others to rank 9th among sunscreen brands in the United Kingdom, with 4.5% of the searches.

  2. In September 2026, Bondi Sands overtook Ambre Solaire and Soltan to rank 10th among sunscreen brands in the United Kingdom, with 3.7% of the searches.

  3. In September 2026, Heliocare overtook Ambre Solaire and Soltan to rank 11th among sunscreen brands in the United Kingdom, with 3.7% of the searches.

  4. In September 2026, Banana Boat overtook P20 and 2 others to rank 2nd among sunscreen brands in the United Kingdom, with 8.3% of the searches.

  5. In September 2026, La Roche-Posay gained share of searches among sunscreen brands in the United Kingdom, from 29% to 34.1%.

  6. In September 2026, Altruist lost share of searches among sunscreen brands in the United Kingdom, from 8.7% to 5.5%.

How are Nivea’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nivea deodorant
  • nivea sun

Do you work for Nivea? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nivea compete?

Nivea is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Deodorant brands9th of 111.5%Show ranking
Sunscreen brands8th of 144.5%Shown above
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