Brandwave

Banana Boat vs Nivea:Which is more popular?

In September 2026, Banana Boat had more branded searches than Nivea among sunscreen brands in the United Kingdom. Banana Boat had about 5,400 branded searches, while Nivea had 2,900. Banana Boat made up 8.3% of all sunscreen brand searches we track, and Nivea accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Nivea appeared in three of the five answers and Banana Boat in none.

Among sunscreen brands in the United Kingdom in September 2026

Who do people search for more?

Banana Boat, about 86% more searches than Nivea

Banana Boat 5.4K searchesNivea 2.9K searches

Who does AI mention more?

Nivea, mentioned in 3 of 5 answers, Banana Boat in 0

Nivea in 3 of 5Banana Boat in 0 of 5

Who does AI recommend more?

Nivea, the only one of the two named

Nivea first in 2Banana Boat never named

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nivea was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Banana Boat did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Altruist2nd
  3. Nivea3rd
  4. Ambre Solaire4th
  5. Soltan5th
  6. Ultrasun6th
  7. Banana Boat–
  8. P20–
  9. Piz Buin–
  10. Hawaiian Tropic–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Altruist3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nivea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ambre Solaire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultrasun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Soltan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Banana Boat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • P200 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Piz Buin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hawaiian Tropic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sunscreen brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Banana Boat or Nivea more popular in search?

This chart shows how often people search Google for Banana Boat and Nivea by name. Each line represents a brand's share of searches for all 14 sunscreen brands we track, month by month, from searches in United Kingdom.

Banana Boat and Nivea among sunscreen brands in the United Kingdom, by month

Share of searches by month for Banana Boat, Nivea. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayBanana BoatP20Piz BuinAltruistUltrasunHawaiian TropicNiveaUltra VioletteBondi SandsHeliocareAmbre SolaireSupergoop!Soltan
Oct 202525.5%17%6.2%6.2%5%5%5%3.3%7.6%4.1%4.1%3.3%5%2.8%
Nov 202536.2%10.8%4.8%4.8%4.8%4.8%3.8%3.2%7.2%3.8%4.8%2.9%5.8%2.1%
Dec 202534.9%12.7%4.5%4.5%4.5%4.5%3.8%3.8%6.8%4.5%4.5%3.1%5.7%2.3%
Jan 202630.4%11.1%7.4%7.4%6%6%4%4%4.9%4%4%3.4%4.9%2.4%
Feb 202634.8%8.5%6.9%6.9%5.6%6.9%3.8%3.8%4.5%3.8%4.5%3.2%4.5%2.3%
Mar 202635.9%5.9%7.2%5.9%7.2%7.2%3.1%5.9%3.9%3.9%3.9%2.8%4.8%2.5%
Apr 202637.3%4.1%7.5%6.1%9.1%7.5%3.3%6.1%2.7%3.3%4.1%3%3.3%2.8%
May 202630.3%3.3%11.1%7.4%9.1%9.1%5%5%2.7%3.3%3.3%3.9%2.7%3.9%
Jun 202629.7%4%13.3%8.9%8.9%7.3%4%5.9%2.2%3.2%2.6%3.8%2.6%3.6%
Jul 202628.3%4.6%12.7%8.5%10.4%6.9%4.6%4.6%2.5%3.1%3.1%4.2%2.5%3.9%
Aug 202629%7.1%10.6%8.7%8.7%7.1%4.7%4.7%3.2%3.2%3.2%3.7%2.5%3.7%
Sep 202634.1%8.3%8.3%8.3%5.5%5.5%4.5%4.5%4.5%3.7%3.7%3.6%2.9%2.6%

How has the Banana Boat and Nivea comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Nivea took it in April 2026, Banana Boat took it in August 2026.
  • Across the 12 months ending September 2026, Banana Boat’s share of searches among sunscreen brands in the United Kingdom moved from 17% to 8.3%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
  • Across the 12 months ending September 2026, Nivea’s share of searches among sunscreen brands in the United Kingdom moved from 3.3% to 4.5%, and its estimated monthly branded searches moved from 1.9K to 2.9K.

How did search popularity change for United Kingdom sunscreen brands in September 2026?

2 changes
  1. In September 2026, Banana Boat overtook P20 and 2 others to rank 2nd among sunscreen brands in the United Kingdom, with 8.3% of the searches.

  2. Estimated monthly branded searches for Nivea in the United Kingdom rose 52.6% over 12 measured months, from 1.9K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Banana Boat’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Banana Boat

1 branded search term

  • banana boat

Nivea

1 branded search term

  • nivea sun

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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