Sunscreen brands in the United Kingdom:Which are most popular?
In September 2026, La Roche-Posay was the most searched sunscreen brand in the United Kingdom, accounting for 34.1% of all searches among the 14 brands we track. When we checked with ChatGPT and Google AI Overviews, La Roche-Posay was mentioned most often, in four of the five answers. La Roche-Posay was recommended most often, coming first in two out of three responses that gave a list.
La Roche-PosayShare of searches 34.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Banana BoatShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
P20Share of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Piz BuinShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AltruistShare of searches 5.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Follow sunscreen brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sunscreen brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned most often, in four of the five answers. La Roche-Posay was recommended most often, coming first in two out of three answers that gave a list. Altruist was second, and Nivea was third. Banana Boat, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Altruist3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nivea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ambre Solaire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ultrasun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Soltan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Banana Boat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- P200 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Piz Buin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hawaiian Tropic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ultra Violette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bondi Sands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Heliocare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Supergoop!0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunscreen brands
5 answers
Asked ChatGPT
“Which sun cream should I buy in the UK?”
Asked ChatGPT
“What are the best sun cream brands?”
Asked ChatGPT
“What is the best SPF 50 sun cream for your face?”
Searched Google, AI Overview
“sun cream”
Searched Google, AI Overview
“sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which sunscreen brands do people search for most?
This chart shows how often people search Google for each sunscreen brand by name. Each line represents a brand's share of searches for all 14 sunscreen brands we track, month by month, from searches in United Kingdom.
Share of searches by month for La Roche-Posay, Banana Boat, P20, Piz Buin, Altruist, Ultrasun, Hawaiian Tropic, Nivea, Ultra Violette, Bondi Sands, Heliocare, Ambre Solaire, Supergoop!, Soltan. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Banana Boat | P20 | Piz Buin | Altruist | Ultrasun | Hawaiian Tropic | Nivea | Ultra Violette | Bondi Sands | Heliocare | Ambre Solaire | Supergoop! | Soltan |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 17% | 6.2% | 6.2% | 5% | 5% | 5% | 3.3% | 7.6% | 4.1% | 4.1% | 3.3% | 5% | 2.8% |
| Nov 2025 | 36.2% | 10.8% | 4.8% | 4.8% | 4.8% | 4.8% | 3.8% | 3.2% | 7.2% | 3.8% | 4.8% | 2.9% | 5.8% | 2.1% |
| Dec 2025 | 34.9% | 12.7% | 4.5% | 4.5% | 4.5% | 4.5% | 3.8% | 3.8% | 6.8% | 4.5% | 4.5% | 3.1% | 5.7% | 2.3% |
| Jan 2026 | 30.4% | 11.1% | 7.4% | 7.4% | 6% | 6% | 4% | 4% | 4.9% | 4% | 4% | 3.4% | 4.9% | 2.4% |
| Feb 2026 | 34.8% | 8.5% | 6.9% | 6.9% | 5.6% | 6.9% | 3.8% | 3.8% | 4.5% | 3.8% | 4.5% | 3.2% | 4.5% | 2.3% |
| Mar 2026 | 35.9% | 5.9% | 7.2% | 5.9% | 7.2% | 7.2% | 3.1% | 5.9% | 3.9% | 3.9% | 3.9% | 2.8% | 4.8% | 2.5% |
| Apr 2026 | 37.3% | 4.1% | 7.5% | 6.1% | 9.1% | 7.5% | 3.3% | 6.1% | 2.7% | 3.3% | 4.1% | 3% | 3.3% | 2.8% |
| May 2026 | 30.3% | 3.3% | 11.1% | 7.4% | 9.1% | 9.1% | 5% | 5% | 2.7% | 3.3% | 3.3% | 3.9% | 2.7% | 3.9% |
| Jun 2026 | 29.7% | 4% | 13.3% | 8.9% | 8.9% | 7.3% | 4% | 5.9% | 2.2% | 3.2% | 2.6% | 3.8% | 2.6% | 3.6% |
| Jul 2026 | 28.3% | 4.6% | 12.7% | 8.5% | 10.4% | 6.9% | 4.6% | 4.6% | 2.5% | 3.1% | 3.1% | 4.2% | 2.5% | 3.9% |
| Aug 2026 | 29% | 7.1% | 10.6% | 8.7% | 8.7% | 7.1% | 4.7% | 4.7% | 3.2% | 3.2% | 3.2% | 3.7% | 2.5% | 3.7% |
| Sep 2026 | 34.1% | 8.3% | 8.3% | 8.3% | 5.5% | 5.5% | 4.5% | 4.5% | 4.5% | 3.7% | 3.7% | 3.6% | 2.9% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.1% | 22.2K | -32.9% | +5.1 points | |
| 2, moved from 5th to 2nd | 8.3% | 5.4K | -33.3% | +1.2 pointsmoved from 5th to 2nd | |
| 3, moved from 2nd to 3rd | 8.3% | 5.4K | -55.4% | -2.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 8.3% | 5.4K | -45.5% | -0.4 points | |
| 5, moved from 3rd to 5th | 5.5% | 3.6K | -63.6% | -3.1 pointsmoved from 3rd to 5th | |
| 6, held 6th | 5.5% | 3.6K | -55.6% | -1.6 points | |
| 7, held 7th | 4.5% | 2.9K | -46.3% | -0.3 points | |
| 8, held 8th | 4.5% | 2.9K | -46.3% | -0.3 points | |
| 9, moved from 13th to 9th | 4.5% | 2.9K | -19.4% | +1.3 pointsmoved from 13th to 9th | |
| 10, moved from 11th to 10th | 3.7% | 2.4K | -33.3% | +0.5 pointsmoved from 11th to 10th | |
| 11, moved from 12th to 11th | 3.7% | 2.4K | -33.3% | +0.5 pointsmoved from 12th to 11th | |
| 12, moved from 9th to 12th | 3.6% | 2.3K | -44.8% | -0.1 pointsmoved from 9th to 12th | |
| 13, moved from 14th to 13th | 2.9% | 1.9K | -34.5% | +0.4 pointsmoved from 14th to 13th | |
| 14, moved from 10th to 14th | 2.6% | 1.7K | -59% | -1 pointsmoved from 10th to 14th |
34.1%
Held 1st. 22.2K estimated branded searches, -32.9% vs prior month. Share +5.1 points.
8.3%
Moved from 5th to 2nd. 5.4K estimated branded searches, -33.3% vs prior month. Share +1.2 points.
3.
P208.3%
Moved from 2nd to 3rd. 5.4K estimated branded searches, -55.4% vs prior month. Share -2.3 points.
4.Piz Buin
8.3%
Held 4th. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.4 points.
5.
Altruist5.5%
Moved from 3rd to 5th. 3.6K estimated branded searches, -63.6% vs prior month. Share -3.1 points.
6.
Ultrasun5.5%
Held 6th. 3.6K estimated branded searches, -55.6% vs prior month. Share -1.6 points.
4.5%
Held 7th. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.3 points.
8.
Nivea4.5%
Held 8th. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.3 points.
4.5%
Moved from 13th to 9th. 2.9K estimated branded searches, -19.4% vs prior month. Share +1.3 points.
10.
Bondi Sands3.7%
Moved from 11th to 10th. 2.4K estimated branded searches, -33.3% vs prior month. Share +0.5 points.
11.
Heliocare3.7%
Moved from 12th to 11th. 2.4K estimated branded searches, -33.3% vs prior month. Share +0.5 points.
3.6%
Moved from 9th to 12th. 2.3K estimated branded searches, -44.8% vs prior month. Share -0.1 points.
13.
Supergoop!2.9%
Moved from 14th to 13th. 1.9K estimated branded searches, -34.5% vs prior month. Share +0.4 points.
14.
Soltan2.6%
Moved from 10th to 14th. 1.7K estimated branded searches, -59% vs prior month. Share -1 points.
La Roche-Posay sells other things too, so only its searches that name this product count here, like “la roche posay sunscreen”.
Which brand is most popular in search among sunscreen brands in the United Kingdom?
14 brands
In September 2026, La Roche-Posay was the most searched among sunscreen brands in the United Kingdom, with an estimated 22.2K branded searches, 34.1% of all searches for the 14 we track. Banana Boat is in 2nd place, 25.8 percentage points behind at 8.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| La Roche-Posay | 25.5% → 34.1% | 37.3%Apr 2026 | 25.5%Oct 2025 | 1st |
| Banana Boat | 17% → 8.3% | 17%Oct 2025 | 3.3%May 2026 | 2nd |
| P20 | 6.2% → 8.3% | 13.3%Jun 2026 | 4.5%Dec 2025 | 4th → 3rd |
| Piz Buin | 6.2% → 8.3% | 8.9%Jun 2026 | 4.5%Dec 2025 | 5th → 4th |
| Altruist | 5% → 5.5% | 10.4%Jul 2026 | 4.5%Dec 2025 | 6th → 5th |
| Ultrasun | 5% → 5.5% | 9.1%May 2026 | 4.5%Dec 2025 | 9th → 6th |
| Hawaiian Tropic | 5% → 4.5% | 5%Oct 2025 | 3.1%Mar 2026 | 7th |
| Nivea | 3.3% → 4.5% | 6.1%Apr 2026 | 3.2%Nov 2025 | 12th → 8th |
| Ultra Violette | 7.6% → 4.5% | 7.6%Oct 2025 | 2.2%Jun 2026 | 3rd → 9th |
| Bondi Sands | 4.1% → 3.7% | 4.5%Dec 2025 | 3.1%Jul 2026 | 10th |
| Heliocare | 4.1% → 3.7% | 4.8%Nov 2025 | 2.6%Jun 2026 | 11th |
| Ambre Solaire | 3.3% → 3.6% | 4.2%Jul 2026 | 2.8%Mar 2026 | 13th → 12th |
| Supergoop! | 5% → 2.9% | 5.8%Nov 2025 | 2.5%Jul 2026 | 8th → 13th |
| Soltan | 2.8% → 2.6% | 3.9%Jul 2026 | 2.1%Nov 2025 | 14th |
Each finding as a sentence
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sunscreen brands in the United Kingdom increased from 25.5% to 34.1%.
- Across the 12 months ending September 2026, Banana Boat’s share of searches among sunscreen brands in the United Kingdom decreased from 17% to 8.3%.
- Across the 12 months ending September 2026, P20’s share of searches among sunscreen brands in the United Kingdom increased from 6.2% to 8.3%.
- Across the 12 months ending September 2026, Piz Buin’s share of searches among sunscreen brands in the United Kingdom increased from 6.2% to 8.3%.
- Across the 12 months ending September 2026, Altruist’s share of searches among sunscreen brands in the United Kingdom increased from 5% to 5.5%.
- Across the 12 months ending September 2026, Ultrasun’s share of searches among sunscreen brands in the United Kingdom increased from 5% to 5.5%.
- Across the 12 months ending September 2026, Hawaiian Tropic’s share of searches among sunscreen brands in the United Kingdom decreased from 5% to 4.5%.
- Across the 12 months ending September 2026, Nivea’s share of searches among sunscreen brands in the United Kingdom increased from 3.3% to 4.5%.
- Across the 12 months ending September 2026, Ultra Violette’s share of searches among sunscreen brands in the United Kingdom decreased from 7.6% to 4.5%.
- Across the 12 months ending September 2026, Supergoop!’s share of searches among sunscreen brands in the United Kingdom decreased from 5% to 2.9%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sunscreen brands in the United Kingdom peaked at 37.3% in April 2026 and was lowest at 25.5% in October 2025.
- Across the 12 months ending September 2026, Banana Boat’s share of searches among sunscreen brands in the United Kingdom peaked at 17% in October 2025 and was lowest at 3.3% in May 2026.
- Across the 12 months ending September 2026, P20’s share of searches among sunscreen brands in the United Kingdom peaked at 13.3% in June 2026 and was lowest at 4.5% in December 2025.
- Across the 12 months ending September 2026, Piz Buin’s share of searches among sunscreen brands in the United Kingdom peaked at 8.9% in June 2026 and was lowest at 4.5% in December 2025.
- Across the 12 months ending September 2026, Altruist’s share of searches among sunscreen brands in the United Kingdom peaked at 10.4% in July 2026 and was lowest at 4.5% in December 2025.
- Across the 12 months ending September 2026, Ultrasun’s share of searches among sunscreen brands in the United Kingdom peaked at 9.1% in May 2026 and was lowest at 4.5% in December 2025.
- Across the 12 months ending September 2026, Hawaiian Tropic’s share of searches among sunscreen brands in the United Kingdom peaked at 5% in October 2025 and was lowest at 3.1% in March 2026.
- Across the 12 months ending September 2026, Nivea’s share of searches among sunscreen brands in the United Kingdom peaked at 6.1% in April 2026 and was lowest at 3.2% in November 2025.
- Across the 12 months ending September 2026, Ultra Violette’s share of searches among sunscreen brands in the United Kingdom peaked at 7.6% in October 2025 and was lowest at 2.2% in June 2026.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among sunscreen brands in the United Kingdom peaked at 4.5% in December 2025 and was lowest at 3.1% in July 2026.
- Across the 12 months ending September 2026, Heliocare’s share of searches among sunscreen brands in the United Kingdom peaked at 4.8% in November 2025 and was lowest at 2.6% in June 2026.
- Across the 12 months ending September 2026, Ambre Solaire’s share of searches among sunscreen brands in the United Kingdom peaked at 4.2% in July 2026 and was lowest at 2.8% in March 2026.
- Across the 12 months ending September 2026, Supergoop!’s share of searches among sunscreen brands in the United Kingdom peaked at 5.8% in November 2025 and was lowest at 2.5% in July 2026.
- Across the 12 months ending September 2026, Soltan’s share of searches among sunscreen brands in the United Kingdom peaked at 3.9% in July 2026 and was lowest at 2.1% in November 2025.
- Across the 12 months ending September 2026, P20 rose from 4th to 3rd among sunscreen brands in the United Kingdom.
- Across the 12 months ending September 2026, Piz Buin rose from 5th to 4th among sunscreen brands in the United Kingdom.
- Across the 12 months ending September 2026, Altruist rose from 6th to 5th among sunscreen brands in the United Kingdom.
- Across the 12 months ending September 2026, Ultrasun rose from 9th to 6th among sunscreen brands in the United Kingdom.
- Across the 12 months ending September 2026, Nivea rose from 12th to 8th among sunscreen brands in the United Kingdom.
- Across the 12 months ending September 2026, Ultra Violette fell from 3rd to 9th among sunscreen brands in the United Kingdom.
- Across the 12 months ending September 2026, Ambre Solaire rose from 13th to 12th among sunscreen brands in the United Kingdom.
- Across the 12 months ending September 2026, Supergoop! fell from 8th to 13th among sunscreen brands in the United Kingdom.
- Across the 12 months ending September 2026, Bondi Sands, Heliocare and Soltan held steady: their share of searches among sunscreen brands in the United Kingdom each moved less than 0.5 percentage points.
How did search popularity change for United Kingdom sunscreen brands in September 2026?
8 changes
In September 2026, Ultra Violette overtook Ambre Solaire and 3 others to rank 9th among sunscreen brands in the United Kingdom, with 4.5% of the searches.
In September 2026, Bondi Sands overtook Ambre Solaire and Soltan to rank 10th among sunscreen brands in the United Kingdom, with 3.7% of the searches.
In September 2026, Heliocare overtook Ambre Solaire and Soltan to rank 11th among sunscreen brands in the United Kingdom, with 3.7% of the searches.
In September 2026, Banana Boat overtook P20 and 2 others to rank 2nd among sunscreen brands in the United Kingdom, with 8.3% of the searches.
In September 2026, La Roche-Posay gained share of searches among sunscreen brands in the United Kingdom, from 29% to 34.1%.
In September 2026, Altruist lost share of searches among sunscreen brands in the United Kingdom, from 8.7% to 5.5%.
In September 2026, P20 lost share of searches among sunscreen brands in the United Kingdom, from 10.6% to 8.3%.
In September 2026, Ultrasun lost share of searches among sunscreen brands in the United Kingdom, from 7.1% to 5.5%.
How are branded searches counted for sunscreen brands?
16 search terms
Each brand's share of searches among sunscreen brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
La Roche-Posay
1 branded search term
- la roche posay sunscreen
Banana Boat
1 branded search term
- banana boat
P20
1 branded search term
- p20 sunscreen
Piz Buin
1 branded search term
- piz buin
Altruist
1 branded search term
- altruist sunscreen
Ultrasun
1 branded search term
- ultrasun
Hawaiian Tropic
1 branded search term
- hawaiian tropic
Nivea
1 branded search term
- nivea sun
Ultra Violette
1 branded search term
- ultra violette
Bondi Sands
1 branded search term
- bondi sands sunscreen
Heliocare
1 branded search term
- heliocare
Ambre Solaire
2 branded search terms
- ambre solaire
- garnier ambre solaire
Supergoop!
1 branded search term
- supergoop
Soltan
2 branded search terms
- boots soltan
- soltan
Compare popularity between leading brands
- La Roche-Posay vs Banana Boat: compare popularity
- La Roche-Posay vs P20: compare popularity
- La Roche-Posay vs Piz Buin: compare popularity
- La Roche-Posay vs Altruist: compare popularity
- Banana Boat vs P20: compare popularity
- Banana Boat vs Piz Buin: compare popularity
- Banana Boat vs Altruist: compare popularity
- P20 vs Piz Buin: compare popularity
- P20 vs Altruist: compare popularity
- Piz Buin vs Altruist: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.