La Roche-Posay vs Piz Buin:Which is more popular?
In September 2026, La Roche-Posay had more branded searches than Piz Buin among sunscreen brands in the United Kingdom. La Roche-Posay had about 22,200 branded searches, while Piz Buin had 5,400. La Roche-Posay made up 34.1% of all sunscreen brand searches we track, and Piz Buin accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, La Roche-Posay appeared in four of the five answers and Piz Buin in none.
Who do people search for more?
La Roche-Posay, about 4 searches for every 1 for Piz Buin
Who does AI mention more?
La Roche-Posay, mentioned in 4 of 5 answers, Piz Buin in 0
Who does AI recommend more?
La Roche-Posay, the only one of the two named
Follow La Roche-Posay vs Piz Buin and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Piz Buin did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Altruist3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nivea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ambre Solaire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ultrasun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Soltan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Banana Boat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
P200 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Piz Buin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hawaiian Tropic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunscreen brands
5 answers
Asked ChatGPT
“Which sun cream should I buy in the UK?”
Asked ChatGPT
“What are the best sun cream brands?”
Asked ChatGPT
“What is the best SPF 50 sun cream for your face?”
Searched Google, AI Overview
“sun cream”
Searched Google, AI Overview
“sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is La Roche-Posay or Piz Buin more popular in search?
This chart shows how often people search Google for La Roche-Posay and Piz Buin by name. Each line represents a brand's share of searches for all 14 sunscreen brands we track, month by month, from searches in United Kingdom.
Share of searches by month for La Roche-Posay, Piz Buin. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Banana Boat | P20 | Piz Buin | Altruist | Ultrasun | Hawaiian Tropic | Nivea | Ultra Violette | Bondi Sands | Heliocare | Ambre Solaire | Supergoop! | Soltan |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 17% | 6.2% | 6.2% | 5% | 5% | 5% | 3.3% | 7.6% | 4.1% | 4.1% | 3.3% | 5% | 2.8% |
| Nov 2025 | 36.2% | 10.8% | 4.8% | 4.8% | 4.8% | 4.8% | 3.8% | 3.2% | 7.2% | 3.8% | 4.8% | 2.9% | 5.8% | 2.1% |
| Dec 2025 | 34.9% | 12.7% | 4.5% | 4.5% | 4.5% | 4.5% | 3.8% | 3.8% | 6.8% | 4.5% | 4.5% | 3.1% | 5.7% | 2.3% |
| Jan 2026 | 30.4% | 11.1% | 7.4% | 7.4% | 6% | 6% | 4% | 4% | 4.9% | 4% | 4% | 3.4% | 4.9% | 2.4% |
| Feb 2026 | 34.8% | 8.5% | 6.9% | 6.9% | 5.6% | 6.9% | 3.8% | 3.8% | 4.5% | 3.8% | 4.5% | 3.2% | 4.5% | 2.3% |
| Mar 2026 | 35.9% | 5.9% | 7.2% | 5.9% | 7.2% | 7.2% | 3.1% | 5.9% | 3.9% | 3.9% | 3.9% | 2.8% | 4.8% | 2.5% |
| Apr 2026 | 37.3% | 4.1% | 7.5% | 6.1% | 9.1% | 7.5% | 3.3% | 6.1% | 2.7% | 3.3% | 4.1% | 3% | 3.3% | 2.8% |
| May 2026 | 30.3% | 3.3% | 11.1% | 7.4% | 9.1% | 9.1% | 5% | 5% | 2.7% | 3.3% | 3.3% | 3.9% | 2.7% | 3.9% |
| Jun 2026 | 29.7% | 4% | 13.3% | 8.9% | 8.9% | 7.3% | 4% | 5.9% | 2.2% | 3.2% | 2.6% | 3.8% | 2.6% | 3.6% |
| Jul 2026 | 28.3% | 4.6% | 12.7% | 8.5% | 10.4% | 6.9% | 4.6% | 4.6% | 2.5% | 3.1% | 3.1% | 4.2% | 2.5% | 3.9% |
| Aug 2026 | 29% | 7.1% | 10.6% | 8.7% | 8.7% | 7.1% | 4.7% | 4.7% | 3.2% | 3.2% | 3.2% | 3.7% | 2.5% | 3.7% |
| Sep 2026 | 34.1% | 8.3% | 8.3% | 8.3% | 5.5% | 5.5% | 4.5% | 4.5% | 4.5% | 3.7% | 3.7% | 3.6% | 2.9% | 2.6% |
La Roche-Posay sells other things too, so only its searches that name this product count here, like “la roche posay sunscreen”.
How has the La Roche-Posay and Piz Buin comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Piz Buin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sunscreen brands in the United Kingdom moved from 25.5% to 34.1%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
- Across the 12 months ending September 2026, Piz Buin’s share of searches among sunscreen brands in the United Kingdom moved from 6.2% to 8.3%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
How did search popularity change for United Kingdom sunscreen brands in September 2026?
3 changes
In September 2026, Banana Boat overtook P20 and 2 others to rank 2nd among sunscreen brands in the United Kingdom, with 8.3% of the searches.
In September 2026, La Roche-Posay gained share of searches among sunscreen brands in the United Kingdom, from 29% to 34.1%.
Estimated monthly branded searches for Piz Buin in the United Kingdom rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using La Roche-Posay’s and Piz Buin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
La Roche-Posay
1 branded search term
- la roche posay sunscreen
Piz Buin
1 branded search term
- piz buin
Other head-to-heads among sunscreen brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.