Nivea vs Soltan:Which is more popular?
In September 2026, Nivea had more branded searches than Soltan among sunscreen brands in the United Kingdom. Nivea had about 2,900 branded searches, while Soltan had 1,720. Nivea made up 4.5% of all sunscreen brand searches we track, and Soltan accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Nivea appeared in three of the five answers and Soltan in one. Nivea was mentioned before Soltan in every answer that named either.
Who do people search for more?
Nivea, about 69% more searches than Soltan
Who does AI mention more?
Nivea, mentioned in 3 of 5 answers, Soltan in 1
Who does AI recommend more?
Nivea, named ahead of Soltan in 2 of 2 answers
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Top sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nivea was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Soltan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Nivea was listed before Soltan in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Altruist3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Nivea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ambre Solaire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ultrasun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Soltan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Banana Boat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
P200 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Piz Buin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hawaiian Tropic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunscreen brands
5 answers
Asked ChatGPT
“Which sun cream should I buy in the UK?”
Asked ChatGPT
“What are the best sun cream brands?”
Asked ChatGPT
“What is the best SPF 50 sun cream for your face?”
Searched Google, AI Overview
“sun cream”
Searched Google, AI Overview
“sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Nivea or Soltan more popular in search?
This chart shows how often people search Google for Nivea and Soltan by name. Each line represents a brand's share of searches for all 14 sunscreen brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Nivea, Soltan. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Banana Boat | P20 | Piz Buin | Altruist | Ultrasun | Hawaiian Tropic | Nivea | Ultra Violette | Bondi Sands | Heliocare | Ambre Solaire | Supergoop! | Soltan |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 17% | 6.2% | 6.2% | 5% | 5% | 5% | 3.3% | 7.6% | 4.1% | 4.1% | 3.3% | 5% | 2.8% |
| Nov 2025 | 36.2% | 10.8% | 4.8% | 4.8% | 4.8% | 4.8% | 3.8% | 3.2% | 7.2% | 3.8% | 4.8% | 2.9% | 5.8% | 2.1% |
| Dec 2025 | 34.9% | 12.7% | 4.5% | 4.5% | 4.5% | 4.5% | 3.8% | 3.8% | 6.8% | 4.5% | 4.5% | 3.1% | 5.7% | 2.3% |
| Jan 2026 | 30.4% | 11.1% | 7.4% | 7.4% | 6% | 6% | 4% | 4% | 4.9% | 4% | 4% | 3.4% | 4.9% | 2.4% |
| Feb 2026 | 34.8% | 8.5% | 6.9% | 6.9% | 5.6% | 6.9% | 3.8% | 3.8% | 4.5% | 3.8% | 4.5% | 3.2% | 4.5% | 2.3% |
| Mar 2026 | 35.9% | 5.9% | 7.2% | 5.9% | 7.2% | 7.2% | 3.1% | 5.9% | 3.9% | 3.9% | 3.9% | 2.8% | 4.8% | 2.5% |
| Apr 2026 | 37.3% | 4.1% | 7.5% | 6.1% | 9.1% | 7.5% | 3.3% | 6.1% | 2.7% | 3.3% | 4.1% | 3% | 3.3% | 2.8% |
| May 2026 | 30.3% | 3.3% | 11.1% | 7.4% | 9.1% | 9.1% | 5% | 5% | 2.7% | 3.3% | 3.3% | 3.9% | 2.7% | 3.9% |
| Jun 2026 | 29.7% | 4% | 13.3% | 8.9% | 8.9% | 7.3% | 4% | 5.9% | 2.2% | 3.2% | 2.6% | 3.8% | 2.6% | 3.6% |
| Jul 2026 | 28.3% | 4.6% | 12.7% | 8.5% | 10.4% | 6.9% | 4.6% | 4.6% | 2.5% | 3.1% | 3.1% | 4.2% | 2.5% | 3.9% |
| Aug 2026 | 29% | 7.1% | 10.6% | 8.7% | 8.7% | 7.1% | 4.7% | 4.7% | 3.2% | 3.2% | 3.2% | 3.7% | 2.5% | 3.7% |
| Sep 2026 | 34.1% | 8.3% | 8.3% | 8.3% | 5.5% | 5.5% | 4.5% | 4.5% | 4.5% | 3.7% | 3.7% | 3.6% | 2.9% | 2.6% |
How has the Nivea and Soltan comparison changed over the last 12 months?
3 findings
- Nivea was ahead of Soltan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nivea’s share of searches among sunscreen brands in the United Kingdom moved from 3.3% to 4.5%, and its estimated monthly branded searches moved from 1.9K to 2.9K.
- Across the 12 months ending September 2026, Soltan’s share of searches among sunscreen brands in the United Kingdom moved from 2.8% to 2.6%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
How did search popularity change for United Kingdom sunscreen brands in September 2026?
5 changes
In September 2026, Ultra Violette overtook Ambre Solaire and 3 others to rank 9th among sunscreen brands in the United Kingdom, with 4.5% of the searches.
In September 2026, Bondi Sands overtook Ambre Solaire and Soltan to rank 10th among sunscreen brands in the United Kingdom, with 3.7% of the searches.
In September 2026, Heliocare overtook Ambre Solaire and Soltan to rank 11th among sunscreen brands in the United Kingdom, with 3.7% of the searches.
In September 2026, Soltan lost share of searches among sunscreen brands in the United Kingdom, from 3.7% to 2.6%.
Estimated monthly branded searches for Nivea in the United Kingdom rose 52.6% over 12 measured months, from 1.9K to 2.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nivea’s and Soltan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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