Brandwave

How popular isMooncup?

In September 2026, people searched for Mooncup by name about 3,600 times in the United Kingdom, a 63.6% decrease from the previous year. These searches made up 5.1% of all United Kingdom period care brand searches, placing Mooncup fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about period care brands, Mooncup appeared in one of the four answers.

Search and AI answers in September 2026

Mooncup is the fifth most searched of 8 competitors and not listed in any AI answer.

  1. AlwaysShare of searches 38.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  2. ModibodiShare of searches 21.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. TampaxShare of searches 14.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. WUKAShare of searches 11.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. MooncupShare of searches 5.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations –

+3 more

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Top period care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mooncup was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WUKA1st
  2. Modibodi2nd
  3. Lil-Lets2nd
  4. Tampax4th
  5. Always–
  6. Mooncup–
  7. Bodyform–
  8. Natracare–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modibodi3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WUKA3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tampax2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Always1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mooncup1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodyform1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lil-Lets1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Natracare0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about period care brands

4 answers

  • Asked ChatGPT

    “What are the best period products?”

    1. 1Always
    2. 2Bodyform
    3. 3Tampax
    4. 4Modibodi
    5. 5WUKA
    6. 6Mooncup

  • Asked ChatGPT

    “What are the best period pants in the UK?”

    1. 1WUKA
    2. 2Modibodi

  • Asked ChatGPT

    “Which tampons are best for heavy periods?”

    1. 1Lil-Lets
    2. 2Tampax

  • Searched Google, AI Overview

    “period pants”

    1. 1WUKA
    2. 2Modibodi

  • Searched Google, AI Overview

    “sanitary pads”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which period care brands compete with Mooncup?

Mooncup against period care brands in the United Kingdom, by month

Share of searches by month for Always, Modibodi, Tampax, WUKA, Mooncup, Bodyform, Lil-Lets. The figures are in the table below the chart.

View monthly share of searches table
MonthAlwaysModibodiTampaxWUKAMooncupBodyformLil-LetsNatracare
Oct 202547.5%14.2%9.5%7.7%11.6%5.2%2.8%1.5%
Nov 202536.6%24.4%10.9%10.9%7.3%5.9%2.6%1.3%
Dec 202540.3%18%12.1%8%12.1%5.4%2.8%1.3%
Jan 202635.7%23.8%10.7%13%7.1%4.7%3.2%1.7%
Feb 202634.7%23.1%10.3%12.7%10.3%4.5%3%1.4%
Mar 202639%21.3%11.7%11.7%6.3%5.2%3.5%1.4%
Apr 202640.4%22.1%9.8%12.1%6.6%4.3%2.8%1.9%
May 202632.4%26.4%11.8%14.5%6.4%4.2%2.8%1.5%
Jun 202631.7%31.7%11.6%11.6%5.1%4.1%2.7%1.4%
Jul 202630%30%13.4%13.4%4.9%3.9%2.6%1.8%
Aug 202635.4%23.7%12.9%12.9%5.8%3.8%3.8%1.7%
Sep 202638.7%21.1%14.1%11.6%5.1%4.1%3.4%1.9%

  1. 1.Always

    38.7%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +3.2 points.

  2. 2.Modibodi

    21.1%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  3. 3.Tampax

    14.1%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.WUKA

    11.6%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  5. 5.Mooncup

    5.1%

    Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  6. 6.Bodyform

    4.1%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Lil-Lets

    3.4%

    Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.4 points.

  8. 8.Natracare

    1.9%

    Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Mooncup and its closest rivals

Every comparison with Mooncup

7 comparisons

How has branded search demand for Mooncup changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mooncup in the United Kingdom fell from 9.9K to 3.6K.
  • Across the 12 months ending September 2026, Mooncup’s share of searches among period care brands in the United Kingdom decreased from 11.6% to 5.1%.
  • Across the 12 months ending September 2026, Mooncup’s share of searches among period care brands in the United Kingdom peaked at 12.1% in December 2025 and was lowest at 4.9% in July 2026.
  • Across the 12 months ending September 2026, Mooncup fell from 3rd to 5th among period care brands in the United Kingdom.

How did search popularity change for United Kingdom period care brands in September 2026?

6 changes

  1. In September 2026, Always gained share of searches among period care brands in the United Kingdom, from 35.4% to 38.7%.

  2. In September 2026, Tampax gained share of searches among period care brands in the United Kingdom, from 12.9% to 14.1%.

  3. In September 2026, Modibodi lost share of searches among period care brands in the United Kingdom, from 23.7% to 21.1%.

  4. In September 2026, WUKA lost share of searches among period care brands in the United Kingdom, from 12.9% to 11.6%.

  5. In September 2026, Mooncup lost share of searches among period care brands in the United Kingdom, from 5.8% to 5.1%.

  6. Estimated monthly branded searches for Bodyform in the United Kingdom fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

How are Mooncup’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mooncup’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mooncup

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How the Brand Demand Index is measured

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