Lil-Lets vs Mooncup:Which is more popular?
In September 2026, Mooncup had more branded searches than Lil-Lets among period care brands in the United Kingdom. Mooncup had about 3,600 branded searches, while Lil-Lets had 2,400. Mooncup made up 5.1% of all period care brand searches we track, and Lil-Lets accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about period care brands, Lil-Lets and Mooncup each appeared in one of the four answers.
Who do people search for more?
Mooncup, about 50% more searches than Lil-Lets
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
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Top period care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Lil-Lets and Mooncup were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Modibodi3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
WUKA3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tampax2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Always1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Mooncup1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bodyform1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Lil-Lets1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Natracare0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about period care brands
4 answers
Asked ChatGPT
“What are the best period products?”
Asked ChatGPT
“What are the best period pants in the UK?”
Asked ChatGPT
“Which tampons are best for heavy periods?”
Searched Google, AI Overview
“period pants”
Searched Google, AI Overview
“sanitary pads”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Lil-Lets or Mooncup more popular in search?
This chart shows how often people search Google for Lil-Lets and Mooncup by name. Each line represents a brand's share of searches for all eight period care brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Mooncup, Lil-Lets. The figures are in the table below the chart.
View monthly share of searches table
| Month | Always | Modibodi | Tampax | WUKA | Mooncup | Bodyform | Lil-Lets | Natracare |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 14.2% | 9.5% | 7.7% | 11.6% | 5.2% | 2.8% | 1.5% |
| Nov 2025 | 36.6% | 24.4% | 10.9% | 10.9% | 7.3% | 5.9% | 2.6% | 1.3% |
| Dec 2025 | 40.3% | 18% | 12.1% | 8% | 12.1% | 5.4% | 2.8% | 1.3% |
| Jan 2026 | 35.7% | 23.8% | 10.7% | 13% | 7.1% | 4.7% | 3.2% | 1.7% |
| Feb 2026 | 34.7% | 23.1% | 10.3% | 12.7% | 10.3% | 4.5% | 3% | 1.4% |
| Mar 2026 | 39% | 21.3% | 11.7% | 11.7% | 6.3% | 5.2% | 3.5% | 1.4% |
| Apr 2026 | 40.4% | 22.1% | 9.8% | 12.1% | 6.6% | 4.3% | 2.8% | 1.9% |
| May 2026 | 32.4% | 26.4% | 11.8% | 14.5% | 6.4% | 4.2% | 2.8% | 1.5% |
| Jun 2026 | 31.7% | 31.7% | 11.6% | 11.6% | 5.1% | 4.1% | 2.7% | 1.4% |
| Jul 2026 | 30% | 30% | 13.4% | 13.4% | 4.9% | 3.9% | 2.6% | 1.8% |
| Aug 2026 | 35.4% | 23.7% | 12.9% | 12.9% | 5.8% | 3.8% | 3.8% | 1.7% |
| Sep 2026 | 38.7% | 21.1% | 14.1% | 11.6% | 5.1% | 4.1% | 3.4% | 1.9% |
How has the Lil-Lets and Mooncup comparison changed over the last 12 months?
3 findings
- Mooncup was ahead of Lil-Lets in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lil-Lets’ share of searches among period care brands in the United Kingdom moved from 2.8% to 3.4%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Mooncup’s share of searches among period care brands in the United Kingdom moved from 11.6% to 5.1%, and its estimated monthly branded searches moved from 9.9K to 3.6K.
How did search popularity change for United Kingdom period care brands in September 2026?
1 change
In September 2026, Mooncup lost share of searches among period care brands in the United Kingdom, from 5.8% to 5.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lil-Lets’ and Mooncup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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