Brandwave

How popular isWUKA?

In September 2026, people searched for WUKA by name about 8,100 times in the United Kingdom, a 22.7% increase from the previous year. These searches made up 11.6% of all United Kingdom period care brand searches, placing WUKA fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about period care brands, WUKA appeared in three of the four answers and was the most recommended of the eight.

Search and AI answers in September 2026

WUKA is the fourth most searched of 8 competitors and the most recommended in AI answers.

  1. AlwaysShare of searches 38.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  2. ModibodiShare of searches 21.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. TampaxShare of searches 14.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. WUKAShare of searches 11.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. MooncupShare of searches 5.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations –

+3 more

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Top period care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, WUKA was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. WUKA is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WUKA1st
  2. Modibodi2nd
  3. Lil-Lets2nd
  4. Tampax4th
  5. Always–
  6. Mooncup–
  7. Bodyform–
  8. Natracare–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modibodi3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WUKA3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tampax2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Always1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mooncup1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodyform1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lil-Lets1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Natracare0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about period care brands

4 answers

  • Asked ChatGPT

    “What are the best period products?”

    1. 1Always
    2. 2Bodyform
    3. 3Tampax
    4. 4Modibodi
    5. 5WUKA
    6. 6Mooncup

  • Asked ChatGPT

    “What are the best period pants in the UK?”

    1. 1WUKA
    2. 2Modibodi

  • Asked ChatGPT

    “Which tampons are best for heavy periods?”

    1. 1Lil-Lets
    2. 2Tampax

  • Searched Google, AI Overview

    “period pants”

    1. 1WUKA
    2. 2Modibodi

  • Searched Google, AI Overview

    “sanitary pads”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which period care brands compete with WUKA?

WUKA against period care brands in the United Kingdom, by month

Share of searches by month for Always, Modibodi, Tampax, WUKA, Mooncup, Bodyform, Lil-Lets. The figures are in the table below the chart.

View monthly share of searches table
MonthAlwaysModibodiTampaxWUKAMooncupBodyformLil-LetsNatracare
Oct 202547.5%14.2%9.5%7.7%11.6%5.2%2.8%1.5%
Nov 202536.6%24.4%10.9%10.9%7.3%5.9%2.6%1.3%
Dec 202540.3%18%12.1%8%12.1%5.4%2.8%1.3%
Jan 202635.7%23.8%10.7%13%7.1%4.7%3.2%1.7%
Feb 202634.7%23.1%10.3%12.7%10.3%4.5%3%1.4%
Mar 202639%21.3%11.7%11.7%6.3%5.2%3.5%1.4%
Apr 202640.4%22.1%9.8%12.1%6.6%4.3%2.8%1.9%
May 202632.4%26.4%11.8%14.5%6.4%4.2%2.8%1.5%
Jun 202631.7%31.7%11.6%11.6%5.1%4.1%2.7%1.4%
Jul 202630%30%13.4%13.4%4.9%3.9%2.6%1.8%
Aug 202635.4%23.7%12.9%12.9%5.8%3.8%3.8%1.7%
Sep 202638.7%21.1%14.1%11.6%5.1%4.1%3.4%1.9%

  1. 1.Always

    38.7%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +3.2 points.

  2. 2.Modibodi

    21.1%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  3. 3.Tampax

    14.1%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.WUKA

    11.6%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  5. 5.Mooncup

    5.1%

    Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  6. 6.Bodyform

    4.1%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Lil-Lets

    3.4%

    Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.4 points.

  8. 8.Natracare

    1.9%

    Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between WUKA and its closest rivals

Every comparison with WUKA

7 comparisons

How has branded search demand for WUKA changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for WUKA in the United Kingdom rose from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, WUKA’s share of searches among period care brands in the United Kingdom increased from 7.7% to 11.6%.
  • Across the 12 months ending September 2026, WUKA’s share of searches among period care brands in the United Kingdom peaked at 14.5% in May 2026 and was lowest at 7.7% in October 2025.
  • Across the 12 months ending September 2026, WUKA rose from 5th to 4th among period care brands in the United Kingdom.

How did search popularity change for United Kingdom period care brands in September 2026?

6 changes

  1. In September 2026, Always gained share of searches among period care brands in the United Kingdom, from 35.4% to 38.7%.

  2. In September 2026, Tampax gained share of searches among period care brands in the United Kingdom, from 12.9% to 14.1%.

  3. In September 2026, Modibodi lost share of searches among period care brands in the United Kingdom, from 23.7% to 21.1%.

  4. In September 2026, WUKA lost share of searches among period care brands in the United Kingdom, from 12.9% to 11.6%.

  5. In September 2026, Mooncup lost share of searches among period care brands in the United Kingdom, from 5.8% to 5.1%.

  6. Estimated monthly branded searches for Bodyform in the United Kingdom fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

How are WUKA’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using WUKA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wuka

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How the Brand Demand Index is measured

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