Brandwave

How popular isMcLaren?

In September 2026, people searched for McLaren by name about 143,000 times in the United Kingdom, a 13.3% decrease from the previous year. These searches made up 1% of all United Kingdom car brand searches, placing McLaren 34th out of 55 brands. When we asked both ChatGPT and Google AI Overviews about car brands, McLaren did not appear in any of the answers.

Search and AI answers in September 2026

McLaren is the 34th most searched of 55 competitors and not listed in any AI answer.

  1. ToyotaShare of searches 5.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. VolkswagenShare of searches 4.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. FordShare of searches 4.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 19th
  4. BYDShare of searches 4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 40th
  5. McLarenShare of searches 1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+50 more

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, McLaren did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Honda2nd
  3. Volkswagen3rd
  4. Lexus4th
  5. Mazda5th
  6. BMW6th
  7. Skoda6th
  8. +39 more
  9. MG–
  10. McLaren–
  11. MINI–
  12. +6 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volkswagen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mazda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vauxhall2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Subaru2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • McLaren0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+45 more

See every answer about car brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which car brands compete with McLaren?

McLaren against car brands in the United Kingdom, by month

Share of searches by month for Toyota, Volkswagen, Ford, BYD, Porsche, Tesla, Kia, BMW, Peugeot, Hyundai, Mercedes-Benz, Land Rover, Nissan, Skoda, Cupra, Honda, Lamborghini, Audi, Suzuki, Volvo, McLaren. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaVolkswagenFordBYDPorscheTeslaKiaBMWPeugeotHyundaiMercedes-BenzLand RoverNissanSkodaCupraHondaLamborghiniAudiSuzukiVolvoJaecooMazdaJaguarPolestarRenaultVauxhallJeepFiatMGFerrariRolls-RoyceMitsubishiAston MartinMcLarenSubaruBentleyDaciaLexusCitroenSeatMINICheryGeelyAlfa RomeoMaseratiOmodaLotusLeapmotorXPENGIneosChevroletCadillacGenesisKGMIsuzu
Oct 20255.7%4.7%5.3%3%3.7%3.5%3.7%3.5%3.6%3.4%3.4%3.1%3.2%2.8%2.4%2.2%2.2%2.3%2%2.1%2.5%1.8%2%1.8%1.6%1.3%1.3%1.2%1.1%1.4%1.4%1.4%1.4%1.2%1.2%1.1%1.2%0.92%1.1%0.95%0.84%0.32%0.22%0.82%0.58%0.88%0.61%0.2%0.15%0.31%0.35%0.31%0.27%0.24%0.2%
Nov 20255.9%4.7%5.3%2.8%3.9%3.3%3.5%3.9%3.3%3.1%3.7%3.1%3.4%2.9%2.3%2.2%2.3%2.1%1.9%2.3%2.2%1.7%2.1%1.6%1.6%1.5%1.3%1.1%1.1%1.4%1.6%1.5%1.4%1.4%1.1%1.1%1.2%0.87%1.1%0.87%0.85%0.48%0.26%0.98%0.64%0.91%0.49%0.22%0.19%0.28%0.34%0.34%0.26%0.23%0.2%
Dec 20256.1%4.7%4.7%2.5%4.4%3.4%3.5%3.5%3.2%3.4%3.7%3.3%3.3%2.8%2%2.4%2.6%2.3%2%2.2%1.7%1.8%2.4%1.3%1.6%1.3%1.3%1.2%0.98%1.5%1.5%1.4%1.5%1.4%1.3%1.2%1.2%0.91%1.1%0.95%0.82%0.39%0.21%0.85%0.62%0.64%0.61%0.24%0.14%0.37%0.37%0.42%0.39%0.23%0.2%
Jan 20265.8%4.8%5%3.3%3.4%3.2%3.8%3.8%3.4%3.8%3.4%3.1%3.2%3.5%2.2%2.2%1.9%2.4%2.3%2.5%1.9%2%1.9%1.3%1.7%1.4%1.5%1.3%1%1.3%1.3%1.3%1.1%0.93%1.1%0.91%1.5%0.86%1%1.1%0.96%0.49%0.29%0.78%0.46%0.78%0.46%0.73%0.13%0.28%0.28%0.34%0.21%0.23%0.2%
Feb 20265.8%5%5.1%2.7%3.6%3%4%3.5%3.8%3.6%3.2%2.8%3.3%3.3%2.3%2.3%2.1%2.3%2.6%2.5%2%1.9%1.7%1.5%1.7%1.4%1.4%1.2%1.2%1.3%1.4%1.4%1.2%0.87%1%0.89%1.3%0.96%1.2%1%0.91%0.6%0.4%0.77%0.51%0.88%0.46%0.3%0.22%0.32%0.3%0.35%0.19%0.23%0.19%
Mar 20265.8%4.9%4.9%3%3.9%3.3%3.9%3.9%3.6%3.4%3.5%2.8%3.1%3.1%2.3%2.2%2%2.2%2.3%2.2%2.2%1.7%1.8%1.7%1.6%1.5%1.4%1.4%1.2%1.4%1.4%1.4%1.3%0.91%0.96%0.94%1.2%0.89%1.1%1%0.99%0.54%0.42%0.79%0.54%0.99%0.51%0.33%0.2%0.28%0.28%0.36%0.21%0.24%0.17%
Apr 20265.4%4.7%4.6%3.7%4.1%4.5%4%3.4%3.6%3.3%3.1%3%3.2%2.8%2.4%2.2%2.1%2.3%2.1%1.9%2.7%1.7%1.8%1.4%1.6%1.4%1.4%1.3%1.2%1.3%1.4%1.4%1.2%0.9%0.95%0.95%1.1%0.92%1%0.92%0.86%0.57%0.42%0.75%0.66%0.92%0.55%0.77%0.21%0.36%0.3%0.31%0.22%0.21%0.18%
May 20265.6%4.8%4.7%3.7%4%3.5%3.7%3.4%3.5%3.4%3.3%2.7%3.1%3%2.4%2.2%2.1%2.3%2.3%1.9%2.7%1.8%1.8%1.3%1.6%1.3%1.4%1.2%1.2%1.8%1.3%1.7%1.2%0.91%1%1%1.2%0.98%1%0.93%0.85%0.7%0.43%0.81%0.59%0.76%0.65%0.35%0.25%0.36%0.31%0.32%0.22%0.21%0.18%
Jun 20265.6%4.4%4.8%3.4%4.1%3.6%3.8%3.5%3.6%3.7%3.4%2.9%3.2%2.8%2.3%2.2%2.4%2%2.4%2%2.3%1.9%1.8%1.6%1.4%1.3%1.3%1.3%1.3%1.6%1.3%1.4%1.3%0.93%1%1.1%1.1%1%1.1%0.92%0.89%0.6%0.57%0.74%0.61%0.73%0.6%0.37%0.26%0.31%0.32%0.31%0.23%0.22%0.19%
Jul 20265.9%5%4.7%3.3%3.9%3.4%3.9%3.6%3.8%3.8%3.1%3.1%3.4%2.9%2.4%2.3%2.2%2%2.1%2.1%2%2%1.6%1.5%1.5%1.3%1.5%1.3%1.3%1.6%1.3%1.3%1.3%0.92%0.99%0.87%1%0.98%0.98%0.86%0.91%0.57%0.58%0.75%0.67%0.61%0.55%0.46%0.27%0.26%0.31%0.31%0.29%0.22%0.19%
Aug 20265.9%4.7%4.6%3.7%4%3.6%3.9%3.4%3.5%3.5%3.3%3%3%3%2.3%2.3%2.1%2.3%2.4%2%2.2%2.1%1.8%1.2%1.5%1.4%1.6%1.3%1.2%1.5%1.2%1.3%1.2%0.86%1%0.86%1.2%0.94%0.96%0.94%0.86%0.66%0.67%0.74%0.59%0.8%0.59%0.43%0.26%0.25%0.3%0.3%0.24%0.22%0.18%
Sep 20265.8%4.8%4.6%4%3.8%3.7%3.6%3.5%3.5%3.5%3.4%3.2%3.2%3.1%2.4%2.3%2.1%2%2%2%2%1.9%1.9%1.6%1.6%1.4%1.4%1.3%1.3%1.3%1.3%1.3%1.2%1%1%0.98%0.98%0.98%0.96%0.93%0.91%0.8%0.73%0.72%0.61%0.6%0.56%0.45%0.32%0.31%0.31%0.27%0.23%0.21%0.19%
  1. 1.Toyota

    5.8%

    Held 1st. 799K estimated branded searches, -5.6% vs prior month. Share -0.1 points.

  2. Held 2nd. 659K estimated branded searches, -2.4% vs prior month. Share +0.1 points.

  3. 3.Ford

    4.6%

    Held 3rd. 628K estimated branded searches, -5.2% vs prior month. Share -0.1 points.

  4. 4.BYD

    4%

    Moved from 6th to 4th. 554K estimated branded searches, +5.8% vs prior month. Share +0.4 points.

  5. 5.Porsche

    3.8%

    Moved from 4th to 5th. 526K estimated branded searches, -7.1% vs prior month. Share -0.2 points.

  6. 6.Tesla

    3.7%

    Moved from 7th to 6th. 508K estimated branded searches, -0.45% vs prior month. Share +0.1 points.

  7. 7.Kia

    3.6%

    Moved from 5th to 7th. 502K estimated branded searches, -9.9% vs prior month. Share -0.3 points.

  8. 8.BMW

    3.5%

    Moved from 10th to 8th. 489K estimated branded searches, +1% vs prior month. Share +0.2 points.

  9. 9.Peugeot

    3.5%

    Held 9th. 482K estimated branded searches, -3.7% vs prior month. Share 0 points.

  10. 10.Hyundai

    3.5%

    Moved from 8th to 10th. 476K estimated branded searches, -6% vs prior month. Share -0.1 points.

  11. Held 11th. 472K estimated branded searches, -0.38% vs prior month. Share +0.1 points.

  12. 12.Land Rover

    3.2%

    Moved from 14th to 12th. 445K estimated branded searches, +4.5% vs prior month. Share +0.2 points.

  13. 13.Nissan

    3.2%

    Held 13th. 443K estimated branded searches, +3.3% vs prior month. Share +0.2 points.

  14. 14.Skoda

    3.1%

    Moved from 12th to 14th. 427K estimated branded searches, -1.7% vs prior month. Share +0.1 points.

  15. 15.Cupra

    2.4%

    Moved from 17th to 15th. 324K estimated branded searches, -1.5% vs prior month. Share 0 points.

  16. 16.Honda

    2.3%

    Moved from 18th to 16th. 312K estimated branded searches, -4% vs prior month. Share 0 points.

  17. Moved from 20th to 17th. 297K estimated branded searches, -1.4% vs prior month. Share 0 points.

  18. 18.Audi

    2%

    Moved from 16th to 18th. 281K estimated branded searches, -16.1% vs prior month. Share -0.3 points.

  19. 19.Suzuki

    2%

    Moved from 15th to 19th. 281K estimated branded searches, -17% vs prior month. Share -0.3 points.

  20. 20.Volvo

    2%

    Moved from 22nd to 20th. 279K estimated branded searches, -3.5% vs prior month. Share 0 points.

  21. 21.Jaecoo

    2%

    Moved from 19th to 21st. 275K estimated branded searches, -14.1% vs prior month. Share -0.2 points.

  22. 22.Mazda

    1.9%

    Moved from 21st to 22nd. 268K estimated branded searches, -9% vs prior month. Share -0.1 points.

  23. 23.Jaguar

    1.9%

    Held 23rd. 256K estimated branded searches, -1.1% vs prior month. Share 0 points.

  24. 24.Polestar

    1.6%

    Moved from 34th to 24th. 218K estimated branded searches, +25.1% vs prior month. Share +0.4 points.

  25. 25.Renault

    1.6%

    Moved from 26th to 25th. 214K estimated branded searches, +1.8% vs prior month. Share +0.1 points.

  26. 26.Vauxhall

    1.4%

    Moved from 27th to 26th. 192K estimated branded searches, -2.3% vs prior month. Share 0 points.

  27. 27.Jeep

    1.4%

    Moved from 24th to 27th. 187K estimated branded searches, -17.8% vs prior month. Share -0.2 points.

  28. 28.Fiat

    1.3%

    Moved from 29th to 28th. 179K estimated branded searches, -1.2% vs prior month. Share 0 points.

  29. 29.MG

    1.3%

    Moved from 31st to 29th. 179K estimated branded searches, +1.1% vs prior month. Share +0.1 points.

  30. 30.Ferrari

    1.3%

    Moved from 25th to 30th. 178K estimated branded searches, -15.7% vs prior month. Share -0.2 points.

  31. Moved from 30th to 31st. 176K estimated branded searches, -1% vs prior month. Share 0 points.

  32. 32.Mitsubishi

    1.3%

    Moved from 28th to 32nd. 176K estimated branded searches, -5.1% vs prior month. Share 0 points.

  33. Moved from 32nd to 33rd. 168K estimated branded searches, -4.9% vs prior month. Share 0 points.

  34. 34.McLaren

    1%

    Moved from 41st to 34th. 143K estimated branded searches, +16.7% vs prior month. Share +0.2 points.

  35. 35.Subaru

    1%

    Held 35th. 139K estimated branded searches, -2.3% vs prior month. Share 0 points.

  36. 36.Bentley

    0.98%

    Moved from 39th to 36th. 135K estimated branded searches, +9.7% vs prior month. Share +0.1 points.

  37. 37.Dacia

    0.98%

    Moved from 33rd to 37th. 135K estimated branded searches, -23.3% vs prior month. Share -0.3 points.

  38. 38.Lexus

    0.98%

    Held 38th. 135K estimated branded searches, +0.45% vs prior month. Share 0 points.

  39. 39.Citroen

    0.96%

    Moved from 36th to 39th. 132K estimated branded searches, -3.6% vs prior month. Share 0 points.

  40. 40.Seat

    0.93%

    Moved from 37th to 40th. 128K estimated branded searches, -4.5% vs prior month. Share 0 points.

  41. 41.MINI

    0.91%

    Moved from 40th to 41st. 125K estimated branded searches, +1.8% vs prior month. Share 0 points.

  42. 42.Chery

    0.8%

    Moved from 45th to 42nd. 110K estimated branded searches, +17.5% vs prior month. Share +0.1 points.

  43. 43.Geely

    0.73%

    Moved from 44th to 43rd. 101K estimated branded searches, +5.1% vs prior month. Share +0.1 points.

  44. 44.Alfa Romeo

    0.72%

    Moved from 43rd to 44th. 99.2K estimated branded searches, -6.3% vs prior month. Share 0 points.

  45. 45.Maserati

    0.61%

    Moved from 47th to 45th. 83.6K estimated branded searches, 0% vs prior month. Share 0 points.

  46. 46.Omoda

    0.6%

    Moved from 42nd to 46th. 82.6K estimated branded searches, -27.9% vs prior month. Share -0.2 points.

  47. 47.Lotus

    0.56%

    Moved from 46th to 47th. 76.7K estimated branded searches, -9.7% vs prior month. Share 0 points.

  48. 48.Leapmotor

    0.45%

    Held 48th. 62.1K estimated branded searches, 0% vs prior month. Share 0 points.

  49. 49.XPENG

    0.32%

    Moved from 51st to 49th. 44.1K estimated branded searches, +20.2% vs prior month. Share +0.1 points.

  50. 50.Ineos

    0.31%

    Moved from 52nd to 50th. 43.4K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  51. 51.Chevrolet

    0.31%

    Moved from 50th to 51st. 42.8K estimated branded searches, +0.47% vs prior month. Share 0 points.

  52. 52.Cadillac

    0.27%

    Moved from 49th to 52nd. 37.5K estimated branded searches, -12.1% vs prior month. Share 0 points.

  53. 53.Genesis

    0.23%

    Held 53rd. 31.5K estimated branded searches, -6.5% vs prior month. Share 0 points.

  54. 54.KGM

    0.21%

    Held 54th. 29.1K estimated branded searches, -8.5% vs prior month. Share 0 points.

  55. 55.Isuzu

    0.19%

    Held 55th. 25.9K estimated branded searches, +0.66% vs prior month. Share 0 points.

Compare popularity between McLaren and its closest rivals

Every comparison with McLaren

11 comparisons

How has branded search demand for McLaren changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for McLaren in the United Kingdom fell from 165K to 143K.
  • Across the 12 months ending September 2026, McLaren’s share of searches among car brands in the United Kingdom held steady, from 1.2% to 1%.

How did search popularity change for United Kingdom car brands in September 2026?

6 changes
  1. In September 2026, Polestar rose from 34th to 24th among car brands in the United Kingdom.

  2. In September 2026, McLaren rose from 41st to 34th among car brands in the United Kingdom.

  3. In September 2026, Bentley rose from 39th to 36th among car brands in the United Kingdom.

  4. In September 2026, Chery rose from 45th to 42nd among car brands in the United Kingdom.

  5. In September 2026, Lamborghini rose from 20th to 17th among car brands in the United Kingdom.

  6. In September 2026, BMW rose from 10th to 8th among car brands in the United Kingdom.

How are McLaren’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using McLaren’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mclaren
  • mclaren 570s
  • mclaren 720s
  • mclaren 750s
  • mclaren artura
  • mclaren cars
  • mclaren gt

Do you work for McLaren? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is McLaren your brand?

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