Ferrari vs McLaren:Which is more popular?
In September 2026, Ferrari had more branded searches than McLaren among car brands in the United Kingdom. Ferrari had about 178,000 branded searches, while McLaren had 143,000. Ferrari made up 1.3% of all car brand searches we track, and McLaren accounted for 1%. When we asked ChatGPT and Google AI Overviews about car brands, Ferrari appeared in one of the five answers and McLaren in none.
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Top car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ferrari was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. McLaren did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Toyota3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Volkswagen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ford1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BYD1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Porsche1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BMW1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ferrari1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
McLaren0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car brands
5 answers
Asked ChatGPT
“Which car should I buy in the UK?”
Asked ChatGPT
“What are the most reliable car brands?”
Asked ChatGPT
“What is the best family car to buy in the UK?”
Searched Google, AI Overview
“car brands”
Searched Google, AI Overview
“new cars”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Ferrari or McLaren more popular in search?
This chart shows how often people search Google for Ferrari and McLaren by name. Each line represents a brand's share of searches for all 55 car brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Ferrari, McLaren. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | Volkswagen | Ford | BYD | Porsche | Tesla | Kia | BMW | Peugeot | Hyundai | Mercedes-Benz | Land Rover | Nissan | Skoda | Cupra | Ferrari | McLaren |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 5.7% | 4.7% | 5.3% | 3% | 3.7% | 3.5% | 3.7% | 3.5% | 3.6% | 3.4% | 3.4% | 3.1% | 3.2% | 2.8% | 2.4% | 1.4% | 1.2% |
| Nov 2025 | 5.9% | 4.7% | 5.3% | 2.8% | 3.9% | 3.3% | 3.5% | 3.9% | 3.3% | 3.1% | 3.7% | 3.1% | 3.4% | 2.9% | 2.3% | 1.4% | 1.4% |
| Dec 2025 | 6.1% | 4.7% | 4.7% | 2.5% | 4.4% | 3.4% | 3.5% | 3.5% | 3.2% | 3.4% | 3.7% | 3.3% | 3.3% | 2.8% | 2% | 1.5% | 1.4% |
| Jan 2026 | 5.8% | 4.8% | 5% | 3.3% | 3.4% | 3.2% | 3.8% | 3.8% | 3.4% | 3.8% | 3.4% | 3.1% | 3.2% | 3.5% | 2.2% | 1.3% | 0.93% |
| Feb 2026 | 5.8% | 5% | 5.1% | 2.7% | 3.6% | 3% | 4% | 3.5% | 3.8% | 3.6% | 3.2% | 2.8% | 3.3% | 3.3% | 2.3% | 1.3% | 0.87% |
| Mar 2026 | 5.8% | 4.9% | 4.9% | 3% | 3.9% | 3.3% | 3.9% | 3.9% | 3.6% | 3.4% | 3.5% | 2.8% | 3.1% | 3.1% | 2.3% | 1.4% | 0.91% |
| Apr 2026 | 5.4% | 4.7% | 4.6% | 3.7% | 4.1% | 4.5% | 4% | 3.4% | 3.6% | 3.3% | 3.1% | 3% | 3.2% | 2.8% | 2.4% | 1.3% | 0.9% |
| May 2026 | 5.6% | 4.8% | 4.7% | 3.7% | 4% | 3.5% | 3.7% | 3.4% | 3.5% | 3.4% | 3.3% | 2.7% | 3.1% | 3% | 2.4% | 1.8% | 0.91% |
| Jun 2026 | 5.6% | 4.4% | 4.8% | 3.4% | 4.1% | 3.6% | 3.8% | 3.5% | 3.6% | 3.7% | 3.4% | 2.9% | 3.2% | 2.8% | 2.3% | 1.6% | 0.93% |
| Jul 2026 | 5.9% | 5% | 4.7% | 3.3% | 3.9% | 3.4% | 3.9% | 3.6% | 3.8% | 3.8% | 3.1% | 3.1% | 3.4% | 2.9% | 2.4% | 1.6% | 0.92% |
| Aug 2026 | 5.9% | 4.7% | 4.6% | 3.7% | 4% | 3.6% | 3.9% | 3.4% | 3.5% | 3.5% | 3.3% | 3% | 3% | 3% | 2.3% | 1.5% | 0.86% |
| Sep 2026 | 5.8% | 4.8% | 4.6% | 4% | 3.8% | 3.7% | 3.6% | 3.5% | 3.5% | 3.5% | 3.4% | 3.2% | 3.2% | 3.1% | 2.4% | 1.3% | 1% |
How has the Ferrari and McLaren comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: McLaren took it in November 2025, Ferrari took it in December 2025.
- Across the 12 months ending September 2026, Ferrari’s share of searches among car brands in the United Kingdom moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 204K to 178K.
- Across the 12 months ending September 2026, McLaren’s share of searches among car brands in the United Kingdom moved from 1.2% to 1%, and its estimated monthly branded searches moved from 165K to 143K.
How did search popularity change for United Kingdom car brands in September 2026?
2 changes
In September 2026, McLaren rose from 41st to 34th among car brands in the United Kingdom.
In September 2026, Ferrari fell from 25th to 30th among car brands in the United Kingdom.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Ferrari’s and McLaren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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