Brandwave

How popular isLinkedIn?

In September 2026, people searched for LinkedIn by name about 40,500 times in the United Kingdom, a 22.4% increase from the previous year. These searches made up 0.87% of all United Kingdom job board searches, placing LinkedIn fifth out of eight boards. When we asked both ChatGPT and Google AI Overviews about job boards, LinkedIn appeared in three of the four answers and was the third most recommended of the eight.

Search and AI answers in September 2026

LinkedIn is the fifth most searched of 8 competitors and the third most recommended in AI answers.

  1. IndeedShare of searches 87.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. CV-LibraryShare of searches 5.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  3. TotaljobsShare of searches 3.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 5th
  4. GlassdoorShare of searches 1.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  5. LinkedInShare of searches 0.87%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top job boards in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, LinkedIn was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. LinkedIn is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Indeed1st
  2. Reed2nd
  3. LinkedIn3rd
  4. CV-Library4th
  5. Totaljobs5th
  6. Adzuna6th
  7. Glassdoor7th
  8. Jobsite–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Indeed4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CV-Library4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Totaljobs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Reed4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LinkedIn3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Glassdoor1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adzuna1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jobsite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about job boards

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which job boards compete with LinkedIn?

LinkedIn against job boards in the United Kingdom, by month

Share of searches by month for Indeed, CV-Library, Totaljobs, LinkedIn. The figures are in the table below the chart.

View monthly share of searches table
MonthIndeedCV-LibraryTotaljobsGlassdoorLinkedInReedAdzunaJobsite
Oct 202587.5%4.3%4.3%2.4%0.58%0.69%0.17%0.12%
Nov 202586%5.2%4.2%2.8%0.7%0.71%0.17%0.14%
Dec 202587.3%4.3%4.3%2.4%0.71%0.72%0.17%0.11%
Jan 202686.4%5.2%4.2%2.3%0.86%0.69%0.17%0.14%
Feb 202687.3%5.3%3.5%2.4%0.71%0.59%0.17%0.12%
Mar 202687.2%5.2%3.5%2.4%0.86%0.57%0.17%0.12%
Apr 202686.4%5.2%4.2%2.3%0.86%0.69%0.17%0.14%
May 202687.5%5.3%3.5%1.9%0.87%0.57%0.17%0.12%
Jun 202686.9%5.2%3.5%2.3%1.1%0.69%0.17%0.11%
Jul 202687.1%5.2%3.5%2.3%0.86%0.67%0.17%0.11%
Aug 202687.6%5.3%3.5%1.9%0.71%0.67%0.21%0.12%
Sep 202687.4%5.3%3.5%1.9%0.87%0.69%0.17%0.12%

  1. 1.Indeed

    87.4%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.CV-Library

    5.3%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Totaljobs

    3.5%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Glassdoor

    1.9%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.LinkedIn

    0.87%

    Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  6. 6.Reed

    0.69%

    Held 6th. 32.5K estimated branded searches, +3.2% vs prior month. Share 0 points.

  7. 7.Adzuna

    0.17%

    Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Jobsite

    0.12%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between LinkedIn and its closest rivals

Every comparison with LinkedIn

7 comparisons

How has branded search demand for LinkedIn changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LinkedIn in the United Kingdom rose from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, LinkedIn rose from 6th to 5th among job boards in the United Kingdom.

How did search popularity change for United Kingdom job boards in September 2026?

6 changes

  1. Estimated monthly branded searches for LinkedIn in the United Kingdom rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Glassdoor in the United Kingdom fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

  3. Estimated monthly branded searches for Totaljobs in the United Kingdom fell 32.9% over 12 measured months, from 246K to 165K in September 2026.

  4. Estimated monthly branded searches for Indeed in the United Kingdom fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.

  5. Estimated monthly branded searches for Adzuna in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

  6. Estimated monthly branded searches for Jobsite in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are LinkedIn’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using LinkedIn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • linkedin jobs

How the Brand Demand Index is measured

Who owns LinkedIn?

LinkedIn is owned by Microsoft. Brandwave also tracks Microsoft Surface, owned by the same company, in the United Kingdom.

Do you work for LinkedIn? To request corrections or removal please contact us via our support page and we will be happy to assist.

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