Job boards in the United Kingdom:Which are most popular?

Name: Job boards in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Indeed was the most searched job board in the United Kingdom, accounting for 87.4% of all searches among the eight boards we track. When we checked with ChatGPT and Google AI Overviews, Indeed, CV-Library, Totaljobs and Reed showed up in every answer. Indeed was recommended most often, coming first in every response.

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Top job boards in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Indeed, CV-Library, Totaljobs and Reed appeared every time. Indeed was recommended most often, coming first in every answer. Reed was second, and LinkedIn was third. Jobsite, which ranked eighth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Indeed	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
CV-Library	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Totaljobs	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Reed	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
LinkedIn	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Glassdoor	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Adzuna	Named in 0 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	1 of 4
Jobsite	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Indeed4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
CV-Library4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Totaljobs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Reed4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
LinkedIn3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Glassdoor1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Adzuna1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Jobsite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about job boards

4 answers

Asked ChatGPT
“What's the best job site in the UK?”
1. 1Indeed
2. 2LinkedIn
3. 3Reed
4. 4CV-Library
5. 5Totaljobs
Asked ChatGPT
“Which job websites are best for finding work in the UK?”
1. 1Indeed
2. 2Reed
3. 3CV-Library
4. 4LinkedIn
5. 5Totaljobs
6. 6Glassdoor
Asked ChatGPT
“Where should I look for jobs online in the UK?”
1. 1Indeed
2. 2Reed
3. 3LinkedIn
4. 4Totaljobs
5. 5CV-Library
Searched Google, AI Overview
“job search”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“job sites”
1. 1Indeed
2. 2Reed
3. 3Totaljobs
4. 4CV-Library
5. 5Adzuna

Not named in any answer:

Jobsite

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which job boards do people search for most?

This chart shows how often people search Google for each job board by name. Each line represents a brand's share of searches for all eight job boards we track, month by month, from searches in United Kingdom.

Share of searches among job boards in the United Kingdom, by month

Month	Indeed	CV-Library	Totaljobs	Glassdoor	LinkedIn	Reed	Adzuna	Jobsite
Oct 2025	87.5%	4.3%	4.3%	2.4%	0.58%	0.69%	0.17%	0.12%
Nov 2025	86%	5.2%	4.2%	2.8%	0.7%	0.71%	0.17%	0.14%
Dec 2025	87.3%	4.3%	4.3%	2.4%	0.71%	0.72%	0.17%	0.11%
Jan 2026	86.4%	5.2%	4.2%	2.3%	0.86%	0.69%	0.17%	0.14%
Feb 2026	87.3%	5.3%	3.5%	2.4%	0.71%	0.59%	0.17%	0.12%
Mar 2026	87.2%	5.2%	3.5%	2.4%	0.86%	0.57%	0.17%	0.12%
Apr 2026	86.4%	5.2%	4.2%	2.3%	0.86%	0.69%	0.17%	0.14%
May 2026	87.5%	5.3%	3.5%	1.9%	0.87%	0.57%	0.17%	0.12%
Jun 2026	86.9%	5.2%	3.5%	2.3%	1.1%	0.69%	0.17%	0.11%
Jul 2026	87.1%	5.2%	3.5%	2.3%	0.86%	0.67%	0.17%	0.11%
Aug 2026	87.6%	5.3%	3.5%	1.9%	0.71%	0.67%	0.21%	0.12%
Sep 2026	87.4%	5.3%	3.5%	1.9%	0.87%	0.69%	0.17%	0.12%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Indeed	87.4%	4.1M	0%	-0.1 points
2, held 2nd	CV-Library	5.3%	246K	0%	0 points
3, held 3rd	Totaljobs StepStone	3.5%	165K	0%	0 points
4, held 4th	Glassdoor	1.9%	90.5K	0%	0 points
5, held 5th	LinkedIn Microsoft	0.87%	40.5K	+22.4%	+0.2 points
6, held 6th	Reed	0.69%	32.5K	+3.2%	0 points
7, held 7th	Adzuna	0.17%	8.1K	-18.2%	0 points
8, held 8th	Jobsite StepStone	0.12%	5.4K	0%	0 points

1.Indeed
87.4%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.
2.CV-Library
5.3%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
3.Totaljobs
3.5%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.Glassdoor
1.9%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.LinkedIn
0.87%
Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.
6.Reed
0.69%
Held 6th. 32.5K estimated branded searches, +3.2% vs prior month. Share 0 points.
7.Adzuna
0.17%
Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
8.Jobsite
0.12%
Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among job boards in the United Kingdom?

8 brands

In September 2026, Indeed was the most searched among job boards in the United Kingdom, with an estimated 4.1M branded searches, 87.4% of all searches for the eight we track. CV-Library is in 2nd place, 82.2 percentage points behind at 5.3%.

United Kingdom job boards, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Indeed	87.5% → 87.4%	87.6%Aug 2026	86%Nov 2025	1st
CV-Library	4.3% → 5.3%	5.3%Aug 2026	4.3%Dec 2025	2nd
Totaljobs	4.3% → 3.5%	4.3%Oct 2025	3.5%Mar 2026	3rd
Glassdoor	2.4% → 1.9%	2.8%Nov 2025	1.9%Sep 2026	4th
LinkedIn	0.58% → 0.87%	1.1%Jun 2026	0.58%Oct 2025	6th → 5th
Reed	0.69%	0.72%Dec 2025	0.57%Mar 2026	5th → 6th
Adzuna	0.17%	0.21%Aug 2026	0.17%Nov 2025	7th
Jobsite	0.12%	0.14%Jan 2026	0.11%Dec 2025	8th

Each finding as a sentence

Across the 12 months ending September 2026, CV-Library’s share of searches among job boards in the United Kingdom increased from 4.3% to 5.3%.
Across the 12 months ending September 2026, Totaljobs’ share of searches among job boards in the United Kingdom decreased from 4.3% to 3.5%.
Across the 12 months ending September 2026, Indeed’s share of searches among job boards in the United Kingdom peaked at 87.6% in August 2026 and was lowest at 86% in November 2025.
Across the 12 months ending September 2026, LinkedIn rose from 6th to 5th among job boards in the United Kingdom.
Across the 12 months ending September 2026, Reed fell from 5th to 6th among job boards in the United Kingdom.
Across the 12 months ending September 2026, Indeed, Glassdoor, Adzuna and Jobsite held steady: their share of searches among job boards in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom job boards in September 2026?

7 changes

Estimated monthly branded searches for LinkedIn in the United Kingdom rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Estimated monthly branded searches for Glassdoor in the United Kingdom fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
Estimated monthly branded searches for Totaljobs in the United Kingdom fell 32.9% over 12 measured months, from 246K to 165K in September 2026.
Estimated monthly branded searches for Indeed in the United Kingdom fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.
Estimated monthly branded searches for Adzuna in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Estimated monthly branded searches for Jobsite in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
Estimated monthly branded searches for Reed in the United Kingdom fell 18.1% over 12 measured months, from 39.7K to 32.5K in September 2026.

How are branded searches counted for job boards?

9 search terms

Each brand's share of searches among job boards comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.