LinkedIn vs Reed:Which is more popular?
In September 2026, LinkedIn had more branded searches than Reed among job boards in the United Kingdom. LinkedIn had about 40,500 branded searches, while Reed had 32,500. LinkedIn made up 0.87% of all job board searches we track, and Reed accounted for 0.69%. When we asked ChatGPT and Google AI Overviews about job boards, Reed appeared in all four answers and LinkedIn in three. Reed was mentioned before LinkedIn in three out of four answers.
Who do people search for more?
LinkedIn, about 25% more searches than Reed
Who does AI mention more?
Reed, mentioned in every answer we collected
Who does AI recommend more?
Reed, named ahead of LinkedIn in 3 of 4 answers
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Top job boards in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Reed appeared in all four answers. LinkedIn was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Reed was listed before LinkedIn in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Indeed4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
CV-Library4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Totaljobs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Reed4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- LinkedIn3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Glassdoor1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Adzuna1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Jobsite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about job boards
4 answers
Asked ChatGPT
“What's the best job site in the UK?”
Asked ChatGPT
“Which job websites are best for finding work in the UK?”
Asked ChatGPT
“Where should I look for jobs online in the UK?”
Searched Google, AI Overview
“job search”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“job sites”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is LinkedIn or Reed more popular in search?
This chart shows how often people search Google for LinkedIn and Reed by name. Each line represents a brand's share of searches for all eight job boards we track, month by month, from searches in United Kingdom.
Share of searches by month for LinkedIn, Reed. The figures are in the table below the chart.
View monthly share of searches table
| Month | Indeed | CV-Library | Totaljobs | Glassdoor | Reed | Adzuna | Jobsite | |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.5% | 4.3% | 4.3% | 2.4% | 0.58% | 0.69% | 0.17% | 0.12% |
| Nov 2025 | 86% | 5.2% | 4.2% | 2.8% | 0.7% | 0.71% | 0.17% | 0.14% |
| Dec 2025 | 87.3% | 4.3% | 4.3% | 2.4% | 0.71% | 0.72% | 0.17% | 0.11% |
| Jan 2026 | 86.4% | 5.2% | 4.2% | 2.3% | 0.86% | 0.69% | 0.17% | 0.14% |
| Feb 2026 | 87.3% | 5.3% | 3.5% | 2.4% | 0.71% | 0.59% | 0.17% | 0.12% |
| Mar 2026 | 87.2% | 5.2% | 3.5% | 2.4% | 0.86% | 0.57% | 0.17% | 0.12% |
| Apr 2026 | 86.4% | 5.2% | 4.2% | 2.3% | 0.86% | 0.69% | 0.17% | 0.14% |
| May 2026 | 87.5% | 5.3% | 3.5% | 1.9% | 0.87% | 0.57% | 0.17% | 0.12% |
| Jun 2026 | 86.9% | 5.2% | 3.5% | 2.3% | 1.1% | 0.69% | 0.17% | 0.11% |
| Jul 2026 | 87.1% | 5.2% | 3.5% | 2.3% | 0.86% | 0.67% | 0.17% | 0.11% |
| Aug 2026 | 87.6% | 5.3% | 3.5% | 1.9% | 0.71% | 0.67% | 0.21% | 0.12% |
| Sep 2026 | 87.4% | 5.3% | 3.5% | 1.9% | 0.87% | 0.69% | 0.17% | 0.12% |
How has the LinkedIn and Reed comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: LinkedIn took it in January 2026.
- Across the 12 months ending September 2026, LinkedIn’s share of searches among job boards in the United Kingdom moved from 0.58% to 0.87%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Reed’s share of searches among job boards in the United Kingdom held steady at 0.69%, and its estimated monthly branded searches moved from 39.7K to 32.5K.
How did search popularity change for United Kingdom job boards in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using LinkedIn’s and Reed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among job boards
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