LinkedIn vs Totaljobs:Which is more popular?
In September 2026, Totaljobs had more branded searches than LinkedIn among job boards in the United Kingdom. Totaljobs had about 165,000 branded searches, while LinkedIn had 40,500. Totaljobs made up 3.5% of all job board searches we track, and LinkedIn accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about job boards, Totaljobs appeared in all four answers and LinkedIn in three. LinkedIn was mentioned before Totaljobs in three out of four answers.
Who do people search for more?
Totaljobs, about 4 searches for every 1 for LinkedIn
Who does AI mention more?
Totaljobs, mentioned in every answer we collected
Who does AI recommend more?
LinkedIn, named ahead of Totaljobs in 3 of 4 answers
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Top job boards in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Totaljobs appeared in all four answers. LinkedIn was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. LinkedIn was listed before Totaljobs in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Indeed4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
CV-Library4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Totaljobs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Reed4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- LinkedIn3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Glassdoor1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Adzuna1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Jobsite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about job boards
4 answers
Asked ChatGPT
“What's the best job site in the UK?”
Asked ChatGPT
“Which job websites are best for finding work in the UK?”
Asked ChatGPT
“Where should I look for jobs online in the UK?”
Searched Google, AI Overview
“job search”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“job sites”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is LinkedIn or Totaljobs more popular in search?
This chart shows how often people search Google for LinkedIn and Totaljobs by name. Each line represents a brand's share of searches for all eight job boards we track, month by month, from searches in United Kingdom.
Share of searches by month for Totaljobs, LinkedIn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Indeed | CV-Library | Totaljobs | Glassdoor | Reed | Adzuna | Jobsite | |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.5% | 4.3% | 4.3% | 2.4% | 0.58% | 0.69% | 0.17% | 0.12% |
| Nov 2025 | 86% | 5.2% | 4.2% | 2.8% | 0.7% | 0.71% | 0.17% | 0.14% |
| Dec 2025 | 87.3% | 4.3% | 4.3% | 2.4% | 0.71% | 0.72% | 0.17% | 0.11% |
| Jan 2026 | 86.4% | 5.2% | 4.2% | 2.3% | 0.86% | 0.69% | 0.17% | 0.14% |
| Feb 2026 | 87.3% | 5.3% | 3.5% | 2.4% | 0.71% | 0.59% | 0.17% | 0.12% |
| Mar 2026 | 87.2% | 5.2% | 3.5% | 2.4% | 0.86% | 0.57% | 0.17% | 0.12% |
| Apr 2026 | 86.4% | 5.2% | 4.2% | 2.3% | 0.86% | 0.69% | 0.17% | 0.14% |
| May 2026 | 87.5% | 5.3% | 3.5% | 1.9% | 0.87% | 0.57% | 0.17% | 0.12% |
| Jun 2026 | 86.9% | 5.2% | 3.5% | 2.3% | 1.1% | 0.69% | 0.17% | 0.11% |
| Jul 2026 | 87.1% | 5.2% | 3.5% | 2.3% | 0.86% | 0.67% | 0.17% | 0.11% |
| Aug 2026 | 87.6% | 5.3% | 3.5% | 1.9% | 0.71% | 0.67% | 0.21% | 0.12% |
| Sep 2026 | 87.4% | 5.3% | 3.5% | 1.9% | 0.87% | 0.69% | 0.17% | 0.12% |
How has the LinkedIn and Totaljobs comparison changed over the last 12 months?
3 findings
- Totaljobs was ahead of LinkedIn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LinkedIn’s share of searches among job boards in the United Kingdom moved from 0.58% to 0.87%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Totaljobs’ share of searches among job boards in the United Kingdom moved from 4.3% to 3.5%, and its estimated monthly branded searches moved from 246K to 165K.
How did search popularity change for United Kingdom job boards in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using LinkedIn’s and Totaljobs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among job boards
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