Brandwave

How popular isKellogg's?

In September 2026, people searched for Kellogg's by name about 18,100 times in the United Kingdom, about the same as the previous year. These searches made up 17.7% of all United Kingdom cereal brand searches, placing Kellogg's second out of six brands. When we asked both ChatGPT and Google AI Overviews about cereal brands, Kellogg's appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Kellogg's is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. WeetabixShare of searches 59.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Kellogg'sShare of searches 17.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. ShreddiesShare of searches 11.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. JordansShare of searches 5.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. AlpenShare of searches 3.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

+1 more

Kellogg's website (opens in a new tab)

Follow Kellogg's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top cereal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kellogg's appeared in all four answers. Kellogg's is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weetabix1st
  2. Kellogg's2nd
  3. Shreddies3rd
  4. Alpen4th
  5. Jordans5th
  6. Dorset Cereals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weetabix4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kellogg's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shreddies3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Alpen2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jordans1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dorset Cereals0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cereal brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which cereal brands compete with Kellogg's?

Kellogg's against cereal brands in the United Kingdom, by month

Share of searches by month for Weetabix, Kellogg's, Shreddies, Jordans, Alpen, Dorset Cereals. The figures are in the table below the chart.

View monthly share of searches table
MonthWeetabixKellogg'sShreddiesJordansAlpenDorset Cereals
Oct 202558.9%17.6%11.8%5.2%4.3%2.3%
Nov 202555.3%20.2%13.5%4.8%4%2.1%
Dec 202555.3%20.2%13.5%4.8%4%2.2%
Jan 202658.8%14.4%9.6%4.8%9.6%2.9%
Feb 202660.4%14.8%12.1%5.5%4.4%2.9%
Mar 202657.1%17.1%11.4%5.2%5.1%4.2%
Apr 202652.5%19.2%12.8%5.8%5.7%3.8%
May 202654.9%20.1%11%6.1%4%4%
Jun 202657.6%17.2%11.5%6.1%4.2%3.4%
Jul 202658.4%17.5%11.7%6.1%3.4%2.8%
Aug 202656.3%16.8%13.8%6.3%4.1%2.7%
Sep 202659.2%17.7%11.8%5.4%3.5%2.3%

  1. 1.Weetabix

    59.2%

    Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +2.9 points.

  2. 2.Kellogg's

    17.7%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.9 points.

  3. 3.Shreddies

    11.8%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -1.9 points.

  4. 4.Jordans

    5.4%

    Held 4th. 5.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Alpen

    3.5%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Dorset Cereals

    2.3%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare popularity between Kellogg's and its closest rivals

Every comparison with Kellogg's

5 comparisons

How has branded search demand for Kellogg's changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kellogg's in the United Kingdom held steady at 18.1K.
  • Across the 12 months ending September 2026, Kellogg's’ share of searches among cereal brands in the United Kingdom peaked at 20.2% in November 2025 and was lowest at 14.4% in January 2026.

How did search popularity change for United Kingdom cereal brands in September 2026?

6 changes

  1. In September 2026, Weetabix gained share of searches among cereal brands in the United Kingdom, from 56.3% to 59.2%.

  2. In September 2026, Kellogg's gained share of searches among cereal brands in the United Kingdom, from 16.8% to 17.7%.

  3. In September 2026, Shreddies lost share of searches among cereal brands in the United Kingdom, from 13.8% to 11.8%.

  4. In September 2026, Jordans lost share of searches among cereal brands in the United Kingdom, from 6.3% to 5.4%.

  5. In September 2026, Alpen lost share of searches among cereal brands in the United Kingdom, from 4.1% to 3.5%.

  6. Dorset Cereals’ share of searches among cereal brands in the United Kingdom has lost ground for 3 months in a row, from 3.4% to 2.3% in September 2026.

How are Kellogg's’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kellogg's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kelloggs

Do you work for Kellogg's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Kellogg's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free