Dorset Cereals vs Kellogg's:Which is more popular?
In September 2026, Kellogg's had more branded searches than Dorset Cereals among cereal brands in the United Kingdom. Kellogg's had about 18,100 branded searches, while Dorset Cereals had 2,400. Kellogg's made up 17.7% of all cereal brand searches we track, and Dorset Cereals accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about cereal brands, Kellogg's appeared in all four answers and Dorset Cereals in none.
Who do people search for more?
Kellogg's, about 8 searches for every 1 for Dorset Cereals
Who does AI mention more?
Kellogg's, mentioned in every answer we collected
Who does AI recommend more?
Kellogg's, the only one of the two named
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Top cereal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kellogg's appeared in all four answers. Dorset Cereals did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Weetabix4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Kellogg's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Shreddies3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Alpen2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jordans1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dorset Cereals0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cereal brands
4 answers
Asked ChatGPT
“What's the best breakfast cereal in the UK?”
Asked ChatGPT
“Which cereal brands are healthiest in the UK?”
Asked ChatGPT
“What are the most popular cereal brands in the UK?”
Searched Google, AI Overview
“breakfast cereal”
Searched Google, AI Overview
“healthy cereal”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Dorset Cereals or Kellogg's more popular in search?
This chart shows how often people search Google for Dorset Cereals and Kellogg's by name. Each line represents a brand's share of searches for all six cereal brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Kellogg's, Dorset Cereals. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weetabix | Kellogg's | Shreddies | Jordans | Alpen | Dorset Cereals |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 17.6% | 11.8% | 5.2% | 4.3% | 2.3% |
| Nov 2025 | 55.3% | 20.2% | 13.5% | 4.8% | 4% | 2.1% |
| Dec 2025 | 55.3% | 20.2% | 13.5% | 4.8% | 4% | 2.2% |
| Jan 2026 | 58.8% | 14.4% | 9.6% | 4.8% | 9.6% | 2.9% |
| Feb 2026 | 60.4% | 14.8% | 12.1% | 5.5% | 4.4% | 2.9% |
| Mar 2026 | 57.1% | 17.1% | 11.4% | 5.2% | 5.1% | 4.2% |
| Apr 2026 | 52.5% | 19.2% | 12.8% | 5.8% | 5.7% | 3.8% |
| May 2026 | 54.9% | 20.1% | 11% | 6.1% | 4% | 4% |
| Jun 2026 | 57.6% | 17.2% | 11.5% | 6.1% | 4.2% | 3.4% |
| Jul 2026 | 58.4% | 17.5% | 11.7% | 6.1% | 3.4% | 2.8% |
| Aug 2026 | 56.3% | 16.8% | 13.8% | 6.3% | 4.1% | 2.7% |
| Sep 2026 | 59.2% | 17.7% | 11.8% | 5.4% | 3.5% | 2.3% |
How has the Dorset Cereals and Kellogg's comparison changed over the last 12 months?
3 findings
- Kellogg's was ahead of Dorset Cereals in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dorset Cereals’ share of searches among cereal brands in the United Kingdom held steady at 2.3%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Kellogg's’ share of searches among cereal brands in the United Kingdom moved from 17.6% to 17.7%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for United Kingdom cereal brands in September 2026?
2 changes
In September 2026, Kellogg's gained share of searches among cereal brands in the United Kingdom, from 16.8% to 17.7%.
Dorset Cereals’ share of searches among cereal brands in the United Kingdom has lost ground for 3 months in a row, from 3.4% to 2.3% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dorset Cereals’ and Kellogg's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dorset Cereals
1 branded search term
- dorset cereals
Kellogg's
1 branded search term
- kelloggs
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