Brandwave

How popular isJordans?

In September 2026, people searched for Jordans by name about 5,500 times in the United Kingdom, about the same as the previous year. These searches made up 5.4% of all United Kingdom cereal brand searches, placing Jordans fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about cereal brands, Jordans appeared in one of the four answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Jordans is the fourth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. WeetabixShare of searches 59.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Kellogg'sShare of searches 17.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. ShreddiesShare of searches 11.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. JordansShare of searches 5.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. AlpenShare of searches 3.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top cereal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Jordans was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Jordans is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weetabix1st
  2. Kellogg's2nd
  3. Shreddies3rd
  4. Alpen4th
  5. Jordans5th
  6. Dorset Cereals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weetabix4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kellogg's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shreddies3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Alpen2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jordans1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dorset Cereals0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cereal brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which cereal brands compete with Jordans?

Jordans against cereal brands in the United Kingdom, by month

Share of searches by month for Weetabix, Kellogg's, Shreddies, Jordans, Alpen, Dorset Cereals. The figures are in the table below the chart.

View monthly share of searches table
MonthWeetabixKellogg'sShreddiesJordansAlpenDorset Cereals
Oct 202558.9%17.6%11.8%5.2%4.3%2.3%
Nov 202555.3%20.2%13.5%4.8%4%2.1%
Dec 202555.3%20.2%13.5%4.8%4%2.2%
Jan 202658.8%14.4%9.6%4.8%9.6%2.9%
Feb 202660.4%14.8%12.1%5.5%4.4%2.9%
Mar 202657.1%17.1%11.4%5.2%5.1%4.2%
Apr 202652.5%19.2%12.8%5.8%5.7%3.8%
May 202654.9%20.1%11%6.1%4%4%
Jun 202657.6%17.2%11.5%6.1%4.2%3.4%
Jul 202658.4%17.5%11.7%6.1%3.4%2.8%
Aug 202656.3%16.8%13.8%6.3%4.1%2.7%
Sep 202659.2%17.7%11.8%5.4%3.5%2.3%

  1. 1.Weetabix

    59.2%

    Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +2.9 points.

  2. 2.Kellogg's

    17.7%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.9 points.

  3. 3.Shreddies

    11.8%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -1.9 points.

  4. 4.Jordans

    5.4%

    Held 4th. 5.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Alpen

    3.5%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Dorset Cereals

    2.3%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare popularity between Jordans and its closest rivals

Every comparison with Jordans

5 comparisons

How has branded search demand for Jordans changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Jordans in the United Kingdom held steady, from 5.3K to 5.5K.
  • Across the 12 months ending September 2026, Jordans’ share of searches among cereal brands in the United Kingdom peaked at 6.3% in August 2026 and was lowest at 4.8% in January 2026.

How did search popularity change for United Kingdom cereal brands in September 2026?

6 changes

  1. In September 2026, Weetabix gained share of searches among cereal brands in the United Kingdom, from 56.3% to 59.2%.

  2. In September 2026, Kellogg's gained share of searches among cereal brands in the United Kingdom, from 16.8% to 17.7%.

  3. In September 2026, Shreddies lost share of searches among cereal brands in the United Kingdom, from 13.8% to 11.8%.

  4. In September 2026, Jordans lost share of searches among cereal brands in the United Kingdom, from 6.3% to 5.4%.

  5. In September 2026, Alpen lost share of searches among cereal brands in the United Kingdom, from 4.1% to 3.5%.

  6. Dorset Cereals’ share of searches among cereal brands in the United Kingdom has lost ground for 3 months in a row, from 3.4% to 2.3% in September 2026.

How are Jordans’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jordans’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jordans cereal
  • jordans granola

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How the Brand Demand Index is measured

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