Cereal brands in the United Kingdom:Which are most popular?
In September 2026, Weetabix was the most searched cereal brand in the United Kingdom, accounting for 59.2% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Weetabix and Kellogg's showed up in every answer. Weetabix was recommended most often, coming first in every response.
WeetabixShare of searches 59.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Kellogg'sShare of searches 17.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
ShreddiesShare of searches 11.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
JordansShare of searches 5.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
AlpenShare of searches 3.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top cereal brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Weetabix and Kellogg's appeared every time. Weetabix was recommended most often, coming first in every answer. Kellogg's was second, and Shreddies was third. Dorset Cereals, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weetabix4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kellogg's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Shreddies3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Alpen2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Jordans1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dorset Cereals0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cereal brands
4 answers
Asked ChatGPT
“What's the best breakfast cereal in the UK?”
Asked ChatGPT
“Which cereal brands are healthiest in the UK?”
Asked ChatGPT
“What are the most popular cereal brands in the UK?”
Searched Google, AI Overview
“breakfast cereal”
Searched Google, AI Overview
“healthy cereal”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which cereal brands do people search for most?
This chart shows how often people search Google for each cereal brand by name. Each line represents a brand's share of searches for all six cereal brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Weetabix, Kellogg's, Shreddies, Jordans, Alpen, Dorset Cereals. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weetabix | Kellogg's | Shreddies | Jordans | Alpen | Dorset Cereals |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 17.6% | 11.8% | 5.2% | 4.3% | 2.3% |
| Nov 2025 | 55.3% | 20.2% | 13.5% | 4.8% | 4% | 2.1% |
| Dec 2025 | 55.3% | 20.2% | 13.5% | 4.8% | 4% | 2.2% |
| Jan 2026 | 58.8% | 14.4% | 9.6% | 4.8% | 9.6% | 2.9% |
| Feb 2026 | 60.4% | 14.8% | 12.1% | 5.5% | 4.4% | 2.9% |
| Mar 2026 | 57.1% | 17.1% | 11.4% | 5.2% | 5.1% | 4.2% |
| Apr 2026 | 52.5% | 19.2% | 12.8% | 5.8% | 5.7% | 3.8% |
| May 2026 | 54.9% | 20.1% | 11% | 6.1% | 4% | 4% |
| Jun 2026 | 57.6% | 17.2% | 11.5% | 6.1% | 4.2% | 3.4% |
| Jul 2026 | 58.4% | 17.5% | 11.7% | 6.1% | 3.4% | 2.8% |
| Aug 2026 | 56.3% | 16.8% | 13.8% | 6.3% | 4.1% | 2.7% |
| Sep 2026 | 59.2% | 17.7% | 11.8% | 5.4% | 3.5% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.2% | 60.5K | +22.2% | +2.9 points | |
| 2, held 2nd | 17.7% | 18.1K | +22.3% | +0.9 points | |
| 3, held 3rd | 11.8% | 12.1K | 0% | -1.9 points | |
| 4, held 4th | 5.4% | 5.5K | 0% | -0.9 points | |
| 5, held 5th | 3.5% | 3.6K | 0% | -0.6 points | |
| 6, held 6th | 2.3% | 2.4K | 0% | -0.4 points |
1.
Weetabix59.2%
Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +2.9 points.
17.7%
Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.9 points.
11.8%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -1.9 points.
4.
Jordans5.4%
Held 4th. 5.5K estimated branded searches, 0% vs prior month. Share -0.9 points.
5.
Alpen3.5%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.6 points.
2.3%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.
Which brand is most popular in search among cereal brands in the United Kingdom?
6 brands
In September 2026, Weetabix was the most searched among cereal brands in the United Kingdom, with an estimated 60.5K branded searches, 59.2% of all searches for the six we track. Kellogg's is in 2nd place, 41.5 percentage points behind at 17.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Weetabix | 58.9% → 59.2% | 60.4%Feb 2026 | 52.5%Apr 2026 | 1st |
| Kellogg's | 17.6% → 17.7% | 20.2%Nov 2025 | 14.4%Jan 2026 | 2nd |
| Shreddies | 11.8% | 13.8%Aug 2026 | 9.6%Jan 2026 | 3rd |
| Jordans | 5.2% → 5.4% | 6.3%Aug 2026 | 4.8%Jan 2026 | 4th |
| Alpen | 4.3% → 3.5% | 9.6%Jan 2026 | 3.4%Jul 2026 | 5th |
| Dorset Cereals | 2.3% | 4.2%Mar 2026 | 2.1%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Alpen’s share of searches among cereal brands in the United Kingdom decreased from 4.3% to 3.5%.
- Across the 12 months ending September 2026, Weetabix’s share of searches among cereal brands in the United Kingdom peaked at 60.4% in February 2026 and was lowest at 52.5% in April 2026.
- Across the 12 months ending September 2026, Kellogg's’ share of searches among cereal brands in the United Kingdom peaked at 20.2% in November 2025 and was lowest at 14.4% in January 2026.
- Across the 12 months ending September 2026, Shreddies’ share of searches among cereal brands in the United Kingdom peaked at 13.8% in August 2026 and was lowest at 9.6% in January 2026.
- Across the 12 months ending September 2026, Jordans’ share of searches among cereal brands in the United Kingdom peaked at 6.3% in August 2026 and was lowest at 4.8% in January 2026.
- Across the 12 months ending September 2026, Alpen’s share of searches among cereal brands in the United Kingdom peaked at 9.6% in January 2026 and was lowest at 3.4% in July 2026.
- Across the 12 months ending September 2026, Dorset Cereals’ share of searches among cereal brands in the United Kingdom peaked at 4.2% in March 2026 and was lowest at 2.1% in November 2025.
- Across the 12 months ending September 2026, Weetabix, Kellogg's, Shreddies, Jordans and Dorset Cereals held steady: their share of searches among cereal brands in the United Kingdom each moved less than 0.5 percentage points.
How did search popularity change for United Kingdom cereal brands in September 2026?
6 changes
In September 2026, Weetabix gained share of searches among cereal brands in the United Kingdom, from 56.3% to 59.2%.
In September 2026, Kellogg's gained share of searches among cereal brands in the United Kingdom, from 16.8% to 17.7%.
In September 2026, Shreddies lost share of searches among cereal brands in the United Kingdom, from 13.8% to 11.8%.
In September 2026, Jordans lost share of searches among cereal brands in the United Kingdom, from 6.3% to 5.4%.
In September 2026, Alpen lost share of searches among cereal brands in the United Kingdom, from 4.1% to 3.5%.
Dorset Cereals’ share of searches among cereal brands in the United Kingdom has lost ground for 3 months in a row, from 3.4% to 2.3% in September 2026.
How are branded searches counted for cereal brands?
7 search terms
Each brand's share of searches among cereal brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Compare popularity between leading brands
- Weetabix vs Kellogg's: compare popularity
- Weetabix vs Shreddies: compare popularity
- Weetabix vs Jordans: compare popularity
- Weetabix vs Alpen: compare popularity
- Kellogg's vs Shreddies: compare popularity
- Kellogg's vs Jordans: compare popularity
- Kellogg's vs Alpen: compare popularity
- Shreddies vs Jordans: compare popularity
- Shreddies vs Alpen: compare popularity
- Jordans vs Alpen: compare popularity
- Compare any of these brands
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