How popular isHard Lines?
In September 2026, people searched for Hard Lines by name about 3,600 times in the United Kingdom, a 24.1% increase from the previous year. These searches made up 3.4% of all United Kingdom coffee subscription searches, placing Hard Lines seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about coffee subscriptions, Hard Lines appeared in two of the five answers and was the seventh most recommended of the eight.
Hard Lines is the seventh most searched of 8 competitors and the seventh most recommended in AI answers.
Rave CoffeeShare of searches 31.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
GrindShare of searches 21.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Pact CoffeeShare of searches 17.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Origin CoffeeShare of searches 14%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Hard LinesShare of searches 3.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
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Top coffee subscriptions in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hard Lines was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Hard Lines is the seventh most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rave Coffee1st
- Pact Coffee2nd
- Origin Coffee3rd
Batch Coffee4th
Kiss the Hippo5th- Grind6th
- Hard Lines7th
Union Coffee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rave Coffee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pact Coffee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Origin Coffee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Batch Coffee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kiss the Hippo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hard Lines2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Grind1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Union Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee subscriptions
5 answers
Asked ChatGPT
“Which coffee subscription should I get in the UK?”
Asked ChatGPT
“What are the best coffee subscriptions in the UK?”
Asked ChatGPT
“What's the best coffee bean subscription in the UK?”
Searched Google, AI Overview
“coffee subscription”
Searched Google, AI Overview
“coffee beans subscription”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which coffee subscriptions compete with Hard Lines?
Share of searches by month for Rave Coffee, Grind, Pact Coffee, Origin Coffee, Kiss the Hippo, Union Coffee, Hard Lines. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rave Coffee | Grind | Pact Coffee | Origin Coffee | Kiss the Hippo | Union Coffee | Hard Lines | Batch Coffee |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 22.1% | 17.8% | 14.6% | 9.8% | 5.3% | 2.9% | 0.87% |
| Nov 2025 | 32% | 21.7% | 17.5% | 11.7% | 7.8% | 4.3% | 4.3% | 0.79% |
| Dec 2025 | 31.7% | 21.5% | 17.4% | 11.6% | 7.7% | 4.2% | 5.2% | 0.78% |
| Jan 2026 | 31.1% | 21.1% | 17.1% | 13.9% | 7.6% | 5.1% | 3.4% | 0.77% |
| Feb 2026 | 31.2% | 21.1% | 17% | 13.9% | 7.6% | 4.1% | 4.1% | 0.83% |
| Mar 2026 | 29% | 24% | 15.9% | 13% | 8.7% | 4.7% | 3.9% | 0.88% |
| Apr 2026 | 30.9% | 25.5% | 13.8% | 13.8% | 7.6% | 4.1% | 3.4% | 0.93% |
| May 2026 | 32.4% | 21.9% | 14.5% | 14.5% | 7.9% | 4.3% | 3.5% | 0.98% |
| Jun 2026 | 32.4% | 22% | 14.5% | 14.5% | 7.9% | 4.3% | 3.5% | 0.86% |
| Jul 2026 | 34.1% | 18.8% | 15.2% | 15.2% | 8.3% | 3.7% | 3.7% | 0.91% |
| Aug 2026 | 31.6% | 21.4% | 14.1% | 17.3% | 6.3% | 4.2% | 4.2% | 0.95% |
| Sep 2026 | 31.4% | 21.3% | 17.2% | 14% | 7.7% | 4.2% | 3.4% | 0.83% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.4% | 33.1K | 0% | -0.2 points | |
| 2, held 2nd | 21.3% | 22.4K | 0% | -0.1 points | |
| 3, moved from 4th to 3rd | 17.2% | 18.1K | +22.3% | +3.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 14% | 14.8K | -18.2% | -3.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.7% | 8.1K | +22.7% | +1.4 points | |
| 6, moved from 7th to 6th | 4.2% | 4.4K | 0% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 3.4% | 3.6K | -18.2% | -0.8 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.83% | 880 | -12% | -0.1 points |
31.4%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.
Grind21.3%
Held 2nd. 22.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
17.2%
Moved from 4th to 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +3.1 points.
14%
Moved from 3rd to 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -3.2 points.
7.7%
Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.4 points.
4.2%
Moved from 7th to 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
3.4%
Moved from 6th to 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
0.83%
Held 8th. 880 estimated branded searches, -12% vs prior month. Share -0.1 points.
Compare popularity between Hard Lines and its closest rivals
Every comparison with Hard Lines
7 comparisons
How has branded search demand for Hard Lines changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hard Lines in the United Kingdom rose from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Hard Lines’ share of searches among coffee subscriptions in the United Kingdom increased from 2.9% to 3.4%.
- Across the 12 months ending September 2026, Hard Lines’ share of searches among coffee subscriptions in the United Kingdom peaked at 5.2% in December 2025 and was lowest at 2.9% in October 2025.
How did search popularity change for United Kingdom coffee subscriptions in September 2026?
6 changes
In September 2026, Pact Coffee overtook Origin Coffee to rank 3rd among coffee subscriptions in the United Kingdom, with 17.2% of the searches.
In September 2026, Kiss the Hippo gained share of searches among coffee subscriptions in the United Kingdom, from 6.3% to 7.7%.
In September 2026, Origin Coffee lost share of searches among coffee subscriptions in the United Kingdom, from 17.3% to 14%.
In September 2026, Hard Lines lost share of searches among coffee subscriptions in the United Kingdom, from 4.2% to 3.4%.
In September 2026, Union Coffee rose from 7th to 6th among coffee subscriptions in the United Kingdom.
Estimated monthly branded searches for Rave Coffee in the United Kingdom rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
How are Hard Lines’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Hard Lines’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hard lines coffee
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