Brandwave

Hard Lines vs Origin Coffee:Which is more popular?

In September 2026, Origin Coffee had more branded searches than Hard Lines among coffee subscriptions in the United Kingdom. Origin Coffee had about 14,800 branded searches, while Hard Lines had 3,600. Origin Coffee made up 14% of all coffee subscription searches we track, and Hard Lines accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about coffee subscriptions, Origin Coffee appeared in four of the five answers and Hard Lines in two. Origin Coffee was mentioned before Hard Lines in four out of five answers.

Among coffee subscriptions in the United Kingdom in September 2026

Who do people search for more?

Origin Coffee, about 4 searches for every 1 for Hard Lines

Origin Coffee 14.8K searchesHard Lines 3.6K searches

Who does AI mention more?

Origin Coffee, mentioned in 4 of 5 answers, Hard Lines in 2

Origin Coffee in 4 of 5Hard Lines in 2 of 5

Who does AI recommend more?

Origin Coffee, named ahead of Hard Lines in 4 of 5 answers

Origin Coffee first in 4Hard Lines first in 1

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Top coffee subscriptions in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Origin Coffee was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hard Lines was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Origin Coffee was listed before Hard Lines in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rave Coffee1st
  2. Pact Coffee2nd
  3. Origin Coffee3rd
  4. Batch Coffee4th
  5. Kiss the Hippo5th
  6. Grind6th
  7. Hard Lines7th
  8. Union Coffee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rave Coffee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pact Coffee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Origin Coffee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Batch Coffee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiss the Hippo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hard Lines2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grind1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Union Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee subscriptions

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Hard Lines or Origin Coffee more popular in search?

This chart shows how often people search Google for Hard Lines and Origin Coffee by name. Each line represents a brand's share of searches for all eight coffee subscription brands we track, month by month, from searches in United Kingdom.

Hard Lines and Origin Coffee among coffee subscriptions in the United Kingdom, by month

Share of searches by month for Origin Coffee, Hard Lines. The figures are in the table below the chart.

View monthly share of searches table
MonthRave CoffeeGrindPact CoffeeOrigin CoffeeKiss the HippoUnion CoffeeHard LinesBatch Coffee
Oct 202526.7%22.1%17.8%14.6%9.8%5.3%2.9%0.87%
Nov 202532%21.7%17.5%11.7%7.8%4.3%4.3%0.79%
Dec 202531.7%21.5%17.4%11.6%7.7%4.2%5.2%0.78%
Jan 202631.1%21.1%17.1%13.9%7.6%5.1%3.4%0.77%
Feb 202631.2%21.1%17%13.9%7.6%4.1%4.1%0.83%
Mar 202629%24%15.9%13%8.7%4.7%3.9%0.88%
Apr 202630.9%25.5%13.8%13.8%7.6%4.1%3.4%0.93%
May 202632.4%21.9%14.5%14.5%7.9%4.3%3.5%0.98%
Jun 202632.4%22%14.5%14.5%7.9%4.3%3.5%0.86%
Jul 202634.1%18.8%15.2%15.2%8.3%3.7%3.7%0.91%
Aug 202631.6%21.4%14.1%17.3%6.3%4.2%4.2%0.95%
Sep 202631.4%21.3%17.2%14%7.7%4.2%3.4%0.83%

How has the Hard Lines and Origin Coffee comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom coffee subscriptions in September 2026?

3 changes

  1. In September 2026, Pact Coffee overtook Origin Coffee to rank 3rd among coffee subscriptions in the United Kingdom, with 17.2% of the searches.

  2. In September 2026, Origin Coffee lost share of searches among coffee subscriptions in the United Kingdom, from 17.3% to 14%.

  3. In September 2026, Hard Lines lost share of searches among coffee subscriptions in the United Kingdom, from 4.2% to 3.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hard Lines’ and Origin Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hard Lines

1 branded search term

  • hard lines coffee

Origin Coffee

1 branded search term

  • origin coffee

How the Brand Demand Index is measured

Other head-to-heads among coffee subscriptions

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