Batch Coffee vs Hard Lines:Which is more popular?
In September 2026, Hard Lines had more branded searches than Batch Coffee among coffee subscriptions in the United Kingdom. Hard Lines had about 3,600 branded searches, while Batch Coffee had 880. Hard Lines made up 3.4% of all coffee subscription searches we track, and Batch Coffee accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about coffee subscriptions, Batch Coffee appeared in three of the five answers and Hard Lines in two. Batch Coffee was mentioned before Hard Lines in three out of five answers.
Who do people search for more?
Hard Lines, about 4 searches for every 1 for Batch Coffee
Who does AI mention more?
Batch Coffee, mentioned in 3 of 5 answers, Hard Lines in 2
Who does AI recommend more?
Batch Coffee, named ahead of Hard Lines in 3 of 5 answers
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Top coffee subscriptions in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Batch Coffee was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hard Lines was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Batch Coffee was listed before Hard Lines in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rave Coffee1st
Pact Coffee2nd
Origin Coffee3rd
Batch Coffee4th
Kiss the Hippo5th
Grind6th
Hard Lines7th
Union Coffee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rave Coffee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pact Coffee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Origin Coffee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Batch Coffee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kiss the Hippo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hard Lines2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Grind1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Union Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee subscriptions
5 answers
Asked ChatGPT
“Which coffee subscription should I get in the UK?”
Asked ChatGPT
“What are the best coffee subscriptions in the UK?”
Asked ChatGPT
“What's the best coffee bean subscription in the UK?”
Searched Google, AI Overview
“coffee subscription”
Searched Google, AI Overview
“coffee beans subscription”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Batch Coffee or Hard Lines more popular in search?
This chart shows how often people search Google for Batch Coffee and Hard Lines by name. Each line represents a brand's share of searches for all eight coffee subscription brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Hard Lines, Batch Coffee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rave Coffee | Grind | Pact Coffee | Origin Coffee | Kiss the Hippo | Union Coffee | Hard Lines | Batch Coffee |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 22.1% | 17.8% | 14.6% | 9.8% | 5.3% | 2.9% | 0.87% |
| Nov 2025 | 32% | 21.7% | 17.5% | 11.7% | 7.8% | 4.3% | 4.3% | 0.79% |
| Dec 2025 | 31.7% | 21.5% | 17.4% | 11.6% | 7.7% | 4.2% | 5.2% | 0.78% |
| Jan 2026 | 31.1% | 21.1% | 17.1% | 13.9% | 7.6% | 5.1% | 3.4% | 0.77% |
| Feb 2026 | 31.2% | 21.1% | 17% | 13.9% | 7.6% | 4.1% | 4.1% | 0.83% |
| Mar 2026 | 29% | 24% | 15.9% | 13% | 8.7% | 4.7% | 3.9% | 0.88% |
| Apr 2026 | 30.9% | 25.5% | 13.8% | 13.8% | 7.6% | 4.1% | 3.4% | 0.93% |
| May 2026 | 32.4% | 21.9% | 14.5% | 14.5% | 7.9% | 4.3% | 3.5% | 0.98% |
| Jun 2026 | 32.4% | 22% | 14.5% | 14.5% | 7.9% | 4.3% | 3.5% | 0.86% |
| Jul 2026 | 34.1% | 18.8% | 15.2% | 15.2% | 8.3% | 3.7% | 3.7% | 0.91% |
| Aug 2026 | 31.6% | 21.4% | 14.1% | 17.3% | 6.3% | 4.2% | 4.2% | 0.95% |
| Sep 2026 | 31.4% | 21.3% | 17.2% | 14% | 7.7% | 4.2% | 3.4% | 0.83% |
How has the Batch Coffee and Hard Lines comparison changed over the last 12 months?
3 findings
- Hard Lines was ahead of Batch Coffee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Batch Coffee’s share of searches among coffee subscriptions in the United Kingdom moved from 0.87% to 0.83%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, Hard Lines’ share of searches among coffee subscriptions in the United Kingdom moved from 2.9% to 3.4%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
How did search popularity change for United Kingdom coffee subscriptions in September 2026?
1 change

In September 2026, Hard Lines lost share of searches among coffee subscriptions in the United Kingdom, from 4.2% to 3.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Batch Coffee’s and Hard Lines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Batch Coffee
1 branded search term
- batch coffee
Hard Lines
1 branded search term
- hard lines coffee
Other head-to-heads among coffee subscriptions

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