Hard Lines vs Pact Coffee:Which is more popular?
In September 2026, Pact Coffee had more branded searches than Hard Lines among coffee subscriptions in the United Kingdom. Pact Coffee had about 18,100 branded searches, while Hard Lines had 3,600. Pact Coffee made up 17.2% of all coffee subscription searches we track, and Hard Lines accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about coffee subscriptions, Pact Coffee appeared in all five answers and Hard Lines in two. Pact Coffee was mentioned before Hard Lines in every answer.
Who do people search for more?
Pact Coffee, about 5 searches for every 1 for Hard Lines
Who does AI mention more?
Pact Coffee, mentioned in every answer we collected
Who does AI recommend more?
Pact Coffee, named ahead of Hard Lines in every answer
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Top coffee subscriptions in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pact Coffee appeared in all five answers. Hard Lines was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Pact Coffee was listed before Hard Lines in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rave Coffee1st- Pact Coffee2nd
Origin Coffee3rd
Batch Coffee4th
Kiss the Hippo5th
Grind6th
Hard Lines7th
Union Coffee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rave Coffee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pact Coffee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Origin Coffee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Batch Coffee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kiss the Hippo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hard Lines2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Grind1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Union Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee subscriptions
5 answers
Asked ChatGPT
“Which coffee subscription should I get in the UK?”
Asked ChatGPT
“What are the best coffee subscriptions in the UK?”
Asked ChatGPT
“What's the best coffee bean subscription in the UK?”
Searched Google, AI Overview
“coffee subscription”
Searched Google, AI Overview
“coffee beans subscription”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Hard Lines or Pact Coffee more popular in search?
This chart shows how often people search Google for Hard Lines and Pact Coffee by name. Each line represents a brand's share of searches for all eight coffee subscription brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Pact Coffee, Hard Lines. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rave Coffee | Grind | Pact Coffee | Origin Coffee | Kiss the Hippo | Union Coffee | Hard Lines | Batch Coffee |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 22.1% | 17.8% | 14.6% | 9.8% | 5.3% | 2.9% | 0.87% |
| Nov 2025 | 32% | 21.7% | 17.5% | 11.7% | 7.8% | 4.3% | 4.3% | 0.79% |
| Dec 2025 | 31.7% | 21.5% | 17.4% | 11.6% | 7.7% | 4.2% | 5.2% | 0.78% |
| Jan 2026 | 31.1% | 21.1% | 17.1% | 13.9% | 7.6% | 5.1% | 3.4% | 0.77% |
| Feb 2026 | 31.2% | 21.1% | 17% | 13.9% | 7.6% | 4.1% | 4.1% | 0.83% |
| Mar 2026 | 29% | 24% | 15.9% | 13% | 8.7% | 4.7% | 3.9% | 0.88% |
| Apr 2026 | 30.9% | 25.5% | 13.8% | 13.8% | 7.6% | 4.1% | 3.4% | 0.93% |
| May 2026 | 32.4% | 21.9% | 14.5% | 14.5% | 7.9% | 4.3% | 3.5% | 0.98% |
| Jun 2026 | 32.4% | 22% | 14.5% | 14.5% | 7.9% | 4.3% | 3.5% | 0.86% |
| Jul 2026 | 34.1% | 18.8% | 15.2% | 15.2% | 8.3% | 3.7% | 3.7% | 0.91% |
| Aug 2026 | 31.6% | 21.4% | 14.1% | 17.3% | 6.3% | 4.2% | 4.2% | 0.95% |
| Sep 2026 | 31.4% | 21.3% | 17.2% | 14% | 7.7% | 4.2% | 3.4% | 0.83% |
How has the Hard Lines and Pact Coffee comparison changed over the last 12 months?
3 findings
- Pact Coffee was ahead of Hard Lines in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hard Lines’ share of searches among coffee subscriptions in the United Kingdom moved from 2.9% to 3.4%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Pact Coffee’s share of searches among coffee subscriptions in the United Kingdom moved from 17.8% to 17.2%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for United Kingdom coffee subscriptions in September 2026?
2 changes
In September 2026, Pact Coffee overtook Origin Coffee to rank 3rd among coffee subscriptions in the United Kingdom, with 17.2% of the searches.
In September 2026, Hard Lines lost share of searches among coffee subscriptions in the United Kingdom, from 4.2% to 3.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hard Lines’ and Pact Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hard Lines
1 branded search term
- hard lines coffee
Pact Coffee
1 branded search term
- pact coffee
Other head-to-heads among coffee subscriptions
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