How popular isGraco?
In September 2026, people searched for Graco by name about 8,100 times in the United Kingdom, about the same as the previous year. These searches made up 7.8% of all United Kingdom car seat brand searches, placing Graco fourth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about car seat brands, Graco appeared in one of the five answers and was the fourth most recommended of the 11.
Graco is the fourth most searched of 11 competitors and the fourth most recommended in AI answers.
JoieShare of searches 31.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
CybexShare of searches 21.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Maxi-CosiShare of searches 17.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
GracoShare of searches 7.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Silver CrossShare of searches 6.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
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Top car seat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Graco was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Graco is the fourth most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Joie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Maxi-Cosi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Silver Cross2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Britax2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Cybex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Graco1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nuna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Axkid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kinderkraft1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BeSafe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car seat brands
5 answers
Asked ChatGPT
“What's the safest baby car seat in the UK?”
Asked ChatGPT
“Which isofix car seat should I buy for a toddler?”
Asked ChatGPT
“Is it worth getting an extended rear-facing car seat?”
Searched Google, AI Overview
“car seats”
Searched Google, AI Overview
“best car seat”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which car seat brands compete with Graco?
Share of searches by month for Joie, Cybex, Maxi-Cosi, Graco, Silver Cross, Nuna, Britax, Axkid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Joie | Cybex | Maxi-Cosi | Graco | Silver Cross | Nuna | Britax | Axkid | Kinderkraft | Avionaut | BeSafe |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 20.5% | 20.5% | 7.5% | 5% | 5% | 5.5% | 2.7% | 1.5% | 0.92% | 0.54% |
| Nov 2025 | 30% | 20.1% | 20.1% | 7.3% | 6% | 4.9% | 5.4% | 3.3% | 1.4% | 0.91% | 0.53% |
| Dec 2025 | 30.6% | 20.4% | 20.4% | 7.5% | 5% | 5% | 5.4% | 2.7% | 1.5% | 0.99% | 0.54% |
| Jan 2026 | 32.5% | 21.7% | 17.8% | 6.5% | 5.3% | 5.3% | 4.8% | 2.9% | 1.3% | 1.3% | 0.58% |
| Feb 2026 | 32.3% | 21.7% | 17.7% | 7.9% | 5.3% | 4.3% | 5.4% | 2.8% | 1.3% | 0.98% | 0.47% |
| Mar 2026 | 31.4% | 21% | 17.1% | 7.7% | 6.3% | 5.1% | 5.2% | 2.7% | 1.8% | 1.2% | 0.45% |
| Apr 2026 | 31.5% | 21.1% | 17.2% | 7.7% | 6.3% | 5.1% | 4.6% | 3.4% | 1.8% | 0.95% | 0.37% |
| May 2026 | 30.1% | 20.2% | 20.2% | 7.4% | 6% | 4.9% | 4.4% | 4% | 1.5% | 0.91% | 0.44% |
| Jun 2026 | 30.1% | 20.1% | 20.1% | 7.3% | 6% | 4.9% | 4.4% | 4% | 1.4% | 1.1% | 0.43% |
| Jul 2026 | 31.4% | 21% | 17.1% | 9.4% | 6.3% | 5.1% | 4.3% | 2.7% | 1.5% | 0.83% | 0.37% |
| Aug 2026 | 31.8% | 21.3% | 17.4% | 7.8% | 6.3% | 5.2% | 4.3% | 2.8% | 1.8% | 0.96% | 0.37% |
| Sep 2026 | 31.8% | 21.3% | 17.4% | 7.8% | 6.3% | 5.2% | 4.6% | 2.3% | 1.8% | 0.96% | 0.46% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.8% | 33.1K | 0% | 0 points | |
| 2, held 2nd | 21.3% | 22.2K | 0% | 0 points | |
| 3, held 3rd | 17.4% | 18.1K | 0% | 0 points | |
| 4, held 4th | 7.8% | 8.1K | 0% | 0 points | |
| 5, held 5th | 6.3% | 6.6K | 0% | 0 points | |
| 6, held 6th | 5.2% | 5.4K | 0% | 0 points | |
| 7, held 7th | 4.6% | 4.8K | +6.7% | +0.3 points | |
| 8, held 8th | 2.3% | 2.4K | -17.2% | -0.5 points | |
| 9, held 9th | 1.8% | 1.9K | 0% | 0 points | |
| 10, held 10th | 0.96% | 1K | 0% | 0 points | |
| 11, held 11th | 0.46% | 480 | +23.1% | +0.1 points |
1.
Joie31.8%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Cybex21.3%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
17.4%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Graco7.8%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.3%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Nuna5.2%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Britax4.6%
Held 7th. 4.8K estimated branded searches, +6.7% vs prior month. Share +0.3 points.
8.
Axkid2.3%
Held 8th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.5 points.
1.8%
Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Avionaut0.96%
Held 10th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
11.
BeSafe0.46%
Held 11th. 480 estimated branded searches, +23.1% vs prior month. Share +0.1 points.
Compare popularity between Graco and its closest rivals
Every comparison with Graco
10 comparisons
How has branded search demand for Graco changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Graco in the United Kingdom held steady at 8.1K.
- Across the 12 months ending September 2026, Graco’s share of searches among car seat brands in the United Kingdom peaked at 9.4% in July 2026 and was lowest at 6.5% in January 2026.
How did search popularity change for United Kingdom car seat brands in September 2026?
6 changes
Joie’s share of searches among car seat brands in the United Kingdom has gained ground for 3 months in a row, from 30.1% to 31.8% in September 2026.
Cybex’s share of searches among car seat brands in the United Kingdom has gained ground for 3 months in a row, from 20.1% to 21.3% in September 2026.
Estimated monthly branded searches for Silver Cross in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for Kinderkraft in the United Kingdom rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
Estimated monthly branded searches for Britax in the United Kingdom fell 20% over 12 measured months, from 6K to 4.8K in September 2026.
Estimated monthly branded searches for BeSafe in the United Kingdom fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
How are Graco’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Graco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- graco car seat
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Is Graco your brand?
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